Posts tagged as:

Monetization

Revenue: Social media games and virtual goods 2010

by Laurel Papworth on January 27, 2010 · 23 comments

Virtual goods in the USA will reach $1.6 billion revenue in 2010
I have a patent in social network economies particularly in user generated virtual goods – which we don’t see a lot of yet. So I tend to keep an eye on how virtual goods are coming along. That’s the problem with patents, you have [...]

{ 23 comments }

Social Media Revenue: Huffington Post TechCrunch Valuations

by Laurel Papworth on January 18, 2010 · 29 comments

Huffington Post and TechCrunch both have high valuations ($100m+). Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors?
Something that continually gets asked of me at conferences and workshops is “Where’s the Money?”. It’s usually said in a tone that implies that social media is [...]

{ 29 comments }

Freemium Revenues: Social Media Business Podcast

by Laurel Papworth on November 23, 2009 · 49 comments

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free, how can you then charge for it? And what is free stuff anyway – marketing? advertising? A mugs game?  If you offer some [...]

{ 49 comments }

API Widget Economy: Social Media Business Podcast

by Laurel Papworth on November 3, 2009 · 11 comments

Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. Web 3.0 is “little bits [...]

{ 11 comments }

Experiential Economy: Social Media Business Podcast

by Laurel Papworth on October 15, 2009 · 23 comments

What is “the experience economy” – is it the next step on from agrarian, commodity, service…? How does value – and therefore money, currency – shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize something in our minds? The first episode of my new podcast, Social Media Business, looks at revenue stream associated with providing your online community or social networks with a real world experience such as a meetup, conference or party.

{ 23 comments }

Monetizing: Virtual Goods venture capital 2009

by Laurel Papworth on July 13, 2009 · 2 comments

Explanation of a bunch of virtual goods products and services companies, monetizing social media and social network activity, as a revenue stream or business model for online communities.

{ 2 comments }

Monetization: Facebook Revenue and Business Model

by Laurel Papworth on July 13, 2009 · 7 comments

2009 July – Facebook to make $550 million this year. Various revenue streams and business models of Facebook and MySpace including virtual gifts.

{ 7 comments }

Social Media Monetization: Craigslist hits $100m

by Laurel Papworth on June 12, 2009 · 3 comments

Establishing revenue and monetization from free social media sites – Craigslist is hitting $100 million this year. Online Communities and Social Networks may yet show Rupert Murdoch a thing or two. Including the new rivers of gold?

{ 3 comments }

Ripple: Social Network Influencers

by Laurel Papworth on May 13, 2009 · 13 comments

While you are reading the presentation outline below I’d like you to think about the Twitter change today. Today Twitter turned off “see replies to those I’m not following”. Therefore if I’m (@SilkCharm) having a conversation with @garyphayes, and you follow me but not him, you used to see my conversation, even though it’s “one [...]

{ 13 comments }

Ad:Tech Sydney – Twitter presentation

by Laurel Papworth on March 10, 2009 · 20 comments

Before the whole shmozzle starts, I thought I’d put the “social media assets” up online (video to youtube, Powerpoint to slideshare and so on). Easier to retweet if you want.
The Powerpoint presentation
Twitter for Business and AdTech Sydney
View more presentations from Laurel Papworth. (tags: atsyd adtech)

The video

I’ll edit this post later with stuff that comes up [...]

{ 20 comments }

Australia DISloyalty: Qantas deleting points

by Laurel Papworth on February 9, 2009 · 15 comments

Qantas deleting frequent flyer points – choose or lose. Oh look, is there a loyalty program out there that doesn’t treat you like you are a nuisance? It’s almost as though the points are rewards but “carrots” to be dangled in front of our noses.
Don’t know why, but most loyalty programs cause me to feel [...]

{ 15 comments }

Revenue: Events in Social Networks

by Laurel Papworth on January 13, 2009 · 2 comments

Want to know where money will come from, when everything is free? Well, one area is real time events.  Synchronous (happening now, not delayed) means you are either there or you miss out. No place shifting, time shifting, format shifting. So events become important. Sort of the opposite of a few years ago when concerts [...]

{ 2 comments }