Aug 052012
 

Looking for a very indepth Facebook class? Not just building “likes” and “shares” but also competitions, coupons, adding shopping baskets and tickets, analysing FBO (Facebook Optimisation), Edgerank and  so on?

Course Agenda

COMPUTER COURSE: Facebook has one billion members – are you ready? Your thinking of setting up a Facebook Business Page or have already got one but want to do more. Learn how to add Business Apps, Use marketing Intelligence tools, Advertising, and make sure your Facebook is Optimised (FBO) for your customers newsfeed. Gain audiences and learn about tools and tips for growing an engaged Page.  This is a very practical workshop.  Social Media training for Facebook - workshops and courses

Session Details

Are you customers on Facebook? Already got a Facebook Business Page and want to build an engaged audience? Have you thought about adding a shoppping cart to your Facebook Page?

Held in Sydney CBD nr Martin Place (details are mailed to you on booking) you must bring your laptop to set up the services we go through. We provide wifi – don’t forget to bring the power supply! If you don’t have a laptop, we can rent you one for $50 for the day. Please email pa@laurelpapworth.com (Cheryll) for more information

    • Overview of customers and companies on Facebook, plenty of case studies.
    • Learn how to set up your Page correctly first time, including categories and Places
    • Create a Timeline that is engaging and adds brand value
    • Use Facebook to explore marketing intelligence. Coupons and Competitions.
    • Create an Ad, evaluate different types of advertising on Facebook, and what works best for your customer
    • Learn about Facebook Analytics and how to read them
    • Understand how to add a shopping cart to your Facebook Page and explore customer sales on a platform with 1 billion engaged users.
    • Examine FBO (Facebook SEO) and how to be in the timeline of customers who “Like” you.
    • Strategy for increasing Likes and Shares.

A very intensive, advanced, ONE day course – we start at the beginning and go very deep.  All your questions will be answered as your facilitator has been managing Facebook Pages with 1 million plus fans for several years and growing online communities in general for 20 years.

NEXT PUBLIC CLASS: Friday October 28th. Know a friend who might like the course? Please pass on!

Workshop Facilitator: Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Author of Social Media Revenue, Laurel has consulted globally including with Singapore Government and Middle East Broadcasting, and in Australia, with Westpac, Sony, local, State and Federal Government. Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Laurel’s blog laurelpapworth.com has been named by AdAge in the Power150 media blogs worldwide and she is in the top 10 bloggers for Australia. Laurel has 40,000+ followers on Twitter, and 25,000 on Google Plus. Find out more about Laurel Papworth on her website.

If you would like to have a course run inhouse for your organisation or conference, please email us.

Please contact Cheryll at pa@laurelpapworth.com for direct debit information, or testimonials, more information etc. Other Training? Pinterest, Facebook, Twitter, Google Plus, Foursquare, 2 hour, 1/2 day and full day classes. More social media courses are available here

Jun 112012
 

Are you looking for a social media course? Facebook Timeline, Twitter, Google Plus for Business Pages, Pinterest, Foursquare, blogging? Here are a list of current and upcoming courses and social media training in Australia, Sydney, Melbourne, Brisbane and other locations. Facebook, Twitter, google plus education by a well known and respected social media consultant Laurel Papworth

Apr 302012
 

A three day social media training covering campaigns and strategies, revenues and measurement, monitoring and creation of social media content. Course is lecture, group activities and computer exercise based. Sydney, Brisbane, Melbourne, Canberra.

Jan 312012
 

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means the practical exercises are computer based (we have a lab).  Please forward this (Share on Facebook, Tweet it, email, whatevs ) to anyone you think might be interested?  If you want to do a course with me later on, want early bird pricing, or just general tips on social media, you can also signup for my enewsletter (stuff that doesn’t make it on to the blog). Social Continue Reading…

Apr 062011
 

I ran these a couple of times a year – the next one will be September I guess: Hands-on Computer based social media classes are being run again May in Sydney, Brisbane and Melbourne. These are small classes, in front of the computer for those who want to set up their own social media sites and tools. PREREQUISITES Please bring your email logon and password details for social media sites that require email verification. This course is not for absolute beginners – some familiarity with social media recommended. The Dates: Sydney, Tuesday 3rd May BOOK HERE Brisbane, Thursday 5th May Continue Reading…

Mar 172010
 

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues. And yes, the exception is when you want to play with the network and offer them competitions and campaigns. But mostly, the customer is about wanting answers, not fluffy “please call our hotline with Continue Reading…

Oct 022009
 

Computer based social media classes on how to use Twitter, Facebook fanpages, setting them up and also blogging and rss readers and so on.

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