I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, [...]
by Laurel Papworth on July 7, 2009 · 1 comment
Australian Marketing Now social media conference speakers include Chris Brogan, Laurel Papworth, David Armano, Jim Stewart, Darren Rowse (Problogger), Stephen Johnson in Melbourne September 22/23rd.
by Laurel Papworth on March 15, 2009 · 1 comment
I’m always interested in metaGovernment. That’s not where a politician chats on Twitter or does broadcast YouTube videos or widgets for fund raising – but where voters are asked to make a difference to their own country other than donating or voting.
Brazil (Portugese) (English) has something a little similar to Future of Melbourne project:
Elected officials [...]
by Laurel Papworth on January 19, 2009 · 5 comments
Wanna spend an afternoon on social media, social networks, revenue and marketing?
Join Adknowledge / Digital Media and discover how to build your brand through social media.
The digital tipping point – The future of branding and social media
Brett Brewer (President of Adknowledge & Co-founder of Myspace)
“Who killed Traditional Media”
Brian Garret (Crosscut Ventures – California)
“Brand Engagement [...]
by Laurel Papworth on November 19, 2008 · 9 comments
Monday and Tuesday next week is the Sydney Online Social Networking and Business Colloration:
Richard Kimber, Global CEO, Friendster
Rebekah Horne, VP of Fox Interactive, MySpace
Francisco Cordero, GM Bebo
Paul Slakey, Director, Google
I’m on abunch of things including:MONDAY
Collaboration – A knowledge management revolution empowering staff and customers to deliver• Identifying the critical collaboration factors of success• Change management [...]
by Laurel Papworth on November 9, 2008 · 0 comments
Just a quick update on this old blog post about the Future Melbourne wiki and Government 2.0:
The first round of collaborative drafting in the Future Melbourne wiki has now finished. Over the coming months the plan will continue to evolve under the guidance of the City of Melbourne’s Future Melbourne Team.
Future Melbourne have won [...]
by Laurel Papworth on October 8, 2008 · 3 comments
Australia: social network and peer to peer activist group online for parents.
Peer to peer support groups are all very well, but what happens when they get organised and take out advertising on TV naming and shaming your company for shenanigans? Parent’s Jury main page (the Fame and Shame awards is a PDF – don’t want [...]
by Laurel Papworth on September 16, 2008 · 4 comments
I’ve put my name down to speak at AussieChix (thank you Google!) – this is a good event for women to practice public speaking, or to speak about something you are passionate about.
AussieChix microconference in Sydney and Melbourne: October 25 2008
[...]
by Laurel Papworth on September 4, 2008 · 0 comments
I was in Melbourne yesterday, giving the keynote at Glen Frost’s Frocomm New Media Summit conference. Great crowd, lots of thoughts flying around.
Government 2.0 and Public Servants 2.0
View SlideShare presentation or Upload your own. (tags: government public)
Basically I went through a few different types of social media networks – blog (content), wikis (collaboration) and so [...]
by Laurel Papworth on September 2, 2008 · 7 comments
I work with government departments on their social media policies. Both politicans and public servants have some of the same issues. Often showing them case studies of other immigration, tax, heritage, whatever in other countries or other States can help them see how they can sell the idea of conversation into their risk averse cultures. [...]
by Laurel Papworth on August 27, 2008 · 0 comments
So you created a collaborative space, found a bunch of customers to act as brand evangelists, encouraged user generated content, watched relationships created and developed, ran events and recognised rituals. Then the campaign was over. Either the budget got cut, someone got cold feet, a new better campaign was created, or the ROI just [...]
Laurel has been creating and managing virtual communities for 20 years, teaching social media for the last 5 years and was named Industry Head, Social Media by Marketing Magazine (Australia) in 2010. Number #4 Women blogger in Australia. More on the About page if interested.
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, Glenn: I used to believe that keeping my identity off the web as much... 
