HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Interesting to juxtapose them against the reality of our booking with Discover Australia and staying at the York Fairmont in the Blue Mountains.
Aaah Holidays. Who’d ‘ave ‘em eh? Just had a rather crappy experience with Discover Australia – they [...]
We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free, how can you then charge for it? And what is free stuff anyway – marketing? advertising? A mugs game? If you offer some [...]
New Zealand Winery Wild Rock Guy looking for a social media marketing Voice/Face. Think Gary Vaynerchuk…
by Laurel Papworth on January 25, 2009 · 8 comments
Just kinda bookmarking this one – at war with your customer and forcing your customer to go to war with you, en masse. Warner Music Group are forcing Google’s YouTube to pull videos that have any recognisable Warner music in it. Background, homage, mashups, clips, concerts, cover’s, singing the shower, you name it, gone.
I know [...]
by Laurel Papworth on January 22, 2009 · 1 comment
From Scobleizer TV
Lots of interesting content in here. I’m particularly taken with their – admittedly a bit fluffy – overview of social currency and the value of a large following vs reach vs velocity to PR and influence measurers.
But the part I keep thinking about, is the first bit. The discussion on why companies will [...]
by Laurel Papworth on February 6, 2008 · 0 comments
Or maybe I should say revenue back to the consumer for consumer generated content:
O2 and 3 Merge Communities
Network rivals O2 and 3 are going to merge their [...]
by Laurel Papworth on August 30, 2007 · 4 comments
I don’t need your attitude, mr/s telstra bigpond marketing dude, I have my own.
For you nosy Americans and Brits – Telstra is Australia’s biggest telecommunications company. And one of the largest Australian companies, full stop. Sort of our version of British Telecom. Or Sprint I guess. Their broadband division is called BigPond. And *drum roll, [...]
by Laurel Papworth on October 10, 2005 · 2 comments
… ‘cos the kiddies will make mincemeat out of you if you don’t get your online strategy right. Hey ho!
How Marketers Target Kids Online
A few online marketing strategies used to bombard kids with brand-related messages include:
Words and images that make a Web site feel like a “place” or a “world”
Friendly cartoon “spokes-characters” that encourage kids [...]
Laurel has been creating and managing virtual communities for 20 years, teaching social media for the last 5 years and was named Industry Head, Social Media by Marketing Magazine (Australia) in 2010. Number #4 Women blogger in Australia. More on the About page if interested.
, Peter Scott: Thanks for the tips from the morning show [TV] this... 
, ecomunidades: Twitter: Block list and Who I block on Twitter: Scott... 
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No Comments? No Engagement
by Laurel Papworth on January 18, 2009 · 87 comments
I’ve been meaning to write this post forever. It really annoys me when people turn off comments, still call it a blog (not ‘a website with an easy to update article engine‘) and then waffle on about “engagement”. Take Seth Godin for example:
Why I don’t have comments
Judging from the response to my last post, some [...]
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