Social Media courses – Facebook Twitter – 2013 Sydney Australia

 Course, Education, Event, Online Communities, social media, Social Media Australia, social networks, Training  No Responses »
Feb 182013
 

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Here are a list of our courses and workshops in Sydney in 2013. 

training and courses in social media

Social media workshops

Here are a list of the next public classes that I’m teaching on social media in Sydney . Please note that most of them are small classes (10 -15 people) and as some of the courses are computer based, you have to bring your own laptop unless you discuss with us first (we can organise computers if told ahead of time).

PLEASE CLICK THE LINKS for full course outline and details.

Three Day Intensive Social Media Course on 11th Feb to 13th Feb 2013 Hands on computer based Facebook, Twitter, social media dashboards, 9 steps of a social media strategy, 5 steps of a campaign, dealing with negative criticism etc.

Social Media Campaign Course on 22nd March 2013 5 Steps of a social media campaign using Twitter and Facebook, dashboards and social media websites/campaign sites.

How to Blog/create a social media website on 10th April 2013 How to build a social media website with a blog, pages, video, articles and integrate social media, build audiences. Computer based with WordPress.

Social Media Measurement Course on 24th April 2013 What to measure, how to measure it, comparison with traditional marketing media measurements. Tools demonstrated.

Three Day Intensive Social Media Course on 13th May to 15th May 2013 Hands on computer based Facebook, Twitter, social media dashboards, 9 steps of a social media strategy, 5 steps of a campaign, dealing with negative criticism etc.

Advanced Facebook on May 24th – hands on computer based adding competition tabs and fangates to Facebook Pages.

PLEASE NOTE: These courses often fill months in advance, we apologise if you can’t get a place. Please email us to go on a waiting list if you prefer.  There are many more courses that we run privately for organisations – let us know (pa@laurelpapworth.com)  if you want one – but these are the current public classes. 

 

Nestle – viral video campaigns destroy brand image

 Online Communities, social media, social networks  12 Responses »
May 062011
 

Nestle has brought out a suite of viral videos, that are sure to cause a lot of discussion on how bad they are. Benny Hill reruns springs to mind. However mixing the marketing shouldn’t mean mixing the messages – telling consumers on one hand that the company wants to engage with them, to listen to them in social media channels, exchange dialogue yet on t’other scream at them from the TV, radio, newspaper and viral video sites “on brand” messages is just schizophrenic. Is Nestle’s demographic horny men lusting after Germanic farm girls in braids, or educated women and mothers Continue Reading…

Monetizing Facebook: Dollar Value of Facebook Fan

 Facebook, Online Communities, social media, social networks  13 Responses »
Apr 222010
 

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them. $3.60 Facebook Fan Valuation Is Just the Tip of the Iceberg What’s the value of a Facebook Fan? – a question we are asked every day. Savvy marketers continue to invest substantial sums in building a presence on social networks like Facebook and Twitter.  They clearly see the Return on Investment (ROI), and we want to help you understand some of the reasons why.  So we developed the first-ever published Facebook fan valuation Continue Reading…

Hotels and Social Media Travel Tourism

 Online Communities, social media, Social Media Australia, social networks  17 Responses »
Jan 152010
 

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Interesting to juxtapose them against the reality of our booking with Discover Australia and staying at the York Fairmont in the Blue Mountains. Aaah Holidays. Who’d ‘ave ‘em eh?  Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive” for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR”. I reported them to the ACCC – remember “free”mobile phone Continue Reading…

MarCom Professional – too high barrier to entry

 Marketing, Online Communities, social media, social networks  12 Responses »
Dec 192009
 

I tried to join Marcom Professional community but – and there was no warning, it was after I filled in the form – they require an email address of someone I know on the site. Well I know a bunch of people on there, and tried about EIGHT email addresses, but none of them worked. So sorry, Brian, Trevor, Walter et al. you get to remain a boys club. The About page is really poor as well – in the section that should be the personality or voice of the site is: MarCom Professional is designed and hosted by a Continue Reading…

Freemium Revenues: Social Media Business Podcast

 Monetization, Online Communities, podcast, revenue, social media, Social Media Australia, Social Media Business, social networks  16 Responses »
Nov 232009
 

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free, how can you then charge for it? And what is free stuff anyway – marketing? advertising? A mugs game?  If you offer some services at a paid-for premium, which ones should you choose to monetize? Maybe technical support or more of the standard fare or perhaps specialised content and services that the free service don’t get to see? And note: annoying members into paying for premium access doesn’t Continue Reading…

Twitter: Who tweets in your organisation?

 Featured, Online Communities, social media, Social Media Australia, social networks, Twitter  12 Responses »
Jul 142009
 

Using interns (Twinterns) to promote your business on Twitter may pay dividends (Pizza Hut) or it may cause you problems (Habitat). Or you may want to give the CEO a job to do… tweet tweet!

YouTube: At war with Warner Music Group

 consumer gen. media, social media  11 Responses »
Jan 252009
 

Just kinda bookmarking this one – at war with your customer and forcing your customer to go to war with you, en masse. Warner Music Group are forcing Google’s YouTube to pull videos that have any recognisable Warner music in it. Background, homage, mashups, clips, concerts, cover’s, singing the shower, you name it, gone. I know that the musicians are mostly also pissed with this too. Gary had a machinima pulled – one where he got the musicians permission – and had to push YouTube to put it back up. They did – after the musician also stepped in.  This Continue Reading…

PR in Global Economic Crunch

 digital economy, public relations  1 Response »
Jan 222009
 

From Scobleizer TV Lots of interesting content in here. I’m particularly taken with their – admittedly a bit fluffy – overview of social currency and the value of a large following vs reach vs velocity to PR and influence measurers. But the part I keep thinking about, is the first bit. The discussion on why companies will be looking at social media in an economic downturn. I think that once companies realise that they can gain 5x brand recall, drop 1/4 customer/technical support costs, and so on and so forth, the economy will force them to take some baby steps Continue Reading…

No Comments? No Engagement

 Featured, Marketing, social media, social networks  101 Responses »
Jan 182009
 

I’ve been meaning to write this post forever. It really annoys me when people turn off comments, still call it a blog (not ‘a website with an easy to update article engine‘) and then waffle on about “engagement”. Take Seth Godin for example: Why I don’t have comments Judging from the response to my last post, some of my readers are itching to find a comment field on my posts from now on. I can’t do that for you, alas, and I thought I’d tell you why. I think comments are terrific, and they are the key attraction for some Continue Reading…

Revenue for User Generated Content

 consumer gen. media, mobile, Monetization, Online Communities, peer2peer, social networks, user generated content  No Responses »
Feb 062008
 

Or maybe I should say revenue back to the consumer for consumer generated content: O2 and 3 Merge Communities Network rivals O2 and 3 are going to merge their two user-generated content communities into a single collective. The new community, to be named Eyevibe, will see O2′s LookatMe and 3′s SeeMeTV video services bundled together collecting over 60,000 videos. The service enables subscribers throughout the UK to submit video clips on any subject to an online gallery, which can be viewed by other users on their mobile handset. Each time a clip is downloaded, the original content contributor receives a Continue Reading…

BigPond Pilot: Oh Pick Me! Pick Me! Pick Meeee!

 Marketing, Social Media Australia, social networks  4 Responses »
Aug 302007
 

I don’t need your attitude, mr/s telstra bigpond marketing dude, I have my own. For you nosy Americans and Brits – Telstra is Australia’s biggest telecommunications company. And one of the largest Australian companies, full stop. Sort of our version of British Telecom. Or Sprint I guess. Their broadband division is called BigPond. And *drum roll, and excited yelpings* they sent little ol’ me an email: Dear BigPond® Member, Are you social, belong to lots of networks and love being involved in online communities? We’re interested in listening to your ideas, feedback and suggestions to help shape the future of Continue Reading…

Marketing to the kiddies is tough …

 Children, Marketing, Online Communities  2 Responses »
Oct 102005
 

… ‘cos the kiddies will make mincemeat out of you if you don’t get your online strategy right. Hey ho! How Marketers Target Kids Online A few online marketing strategies used to bombard kids with brand-related messages include: Words and images that make a Web site feel like a “place” or a “world” Friendly cartoon “spokes-characters” that encourage kids to identify with products and companies. (This works especially well when kids recognize the characters from television and toy stores.) Interactive games and activities such as colouring pages, crossword puzzles and word searches featuring brand products and characters Clubs that kids Continue Reading…