How to Write a Social Media Strategy in 9 Steps

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How to write a #socialmedia strategy for Gov, Organisations.
Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary
The online course (4hrs of video and practical exercises) is here https://www.udemy.com/social-media-strategy/?couponCode=YT2015

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The Rise of Trollmarketing and Trashtweeting on Business Social Media

Using trolling as a marketing campaign on social media. Advertising used to be so polite. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. And unusual. Today it seems that every brand voice is experimenting with being obnoxious to get those much needed eyeballs that wander the ‘net lost in the Attention Economy. Dissing competitors is du jour.

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Job #SocialMedia – Digital Marketing Co-ordinator- Sydney @p2pKirstie

Social media job as a digital marketing coordinator in Sydney for 70k a year. Dec 2013 Wordpress, Facebook, Twitter etc?

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Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

What are the four types of status updates for social media that improve engagement? Facebook and Twitter – be the magazine not the advertisement!

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Social Media courses – Facebook Twitter – 2014 Sydney Australia

2014: Are you looking for practical computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Here are a list of our courses and workshops in Sydney in 2013

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Nestle – viral video campaigns destroy brand image

Nestle has brought out a suite of viral videos, that are sure to cause a lot of discussion on how bad they are. Benny Hill reruns springs to mind. However mixing the marketing shouldn’t mean mixing the messages – telling consumers on one hand that the company wants to engage with them, to listen to…

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Monetizing Facebook: Dollar Value of Facebook Fan

An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page. Sorry Brand Page. and we don’t Fan brands anymore, we like, Like them. $3.60 Facebook Fan Valuation Is Just the Tip of the Iceberg What’s the value of a Facebook Fan? – a question we are asked every day. Savvy marketers…

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Hotels and Social Media Travel Tourism

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Interesting to juxtapose them against the reality of our booking with Discover Australia and staying at the York Fairmont in the Blue Mountains. Aaah Holidays. Who’d ‘ave ’em eh?  Just had a rather crappy experience with Discover Australia – they…

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