Posts tagged as:

Marketing

Hotels and Social Media Travel Tourism

by Laurel Papworth on January 15, 2010 · 56 comments

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Interesting to juxtapose them against the reality of our booking with Discover Australia and staying at the York Fairmont in the Blue Mountains.
Aaah Holidays. Who’d ‘ave ‘em eh?  Just had a rather crappy experience with Discover Australia – they [...]

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MarCom Professional – too high barrier to entry

by Laurel Papworth on December 19, 2009 · 10 comments

I tried to join Marcom Professional community but – and there was no warning, it was after I filled in the form – they require an email address of someone I know on the site. Well I know a bunch of people on there, and tried about EIGHT email addresses, but none of them worked. [...]

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Freemium Revenues: Social Media Business Podcast

by Laurel Papworth on November 23, 2009 · 49 comments

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free, how can you then charge for it? And what is free stuff anyway – marketing? advertising? A mugs game?  If you offer some [...]

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Odd Job? Wild Rock Guy NZ

by Laurel Papworth on July 25, 2009 · 0 comments

New Zealand Winery Wild Rock Guy looking for a social media marketing Voice/Face. Think Gary Vaynerchuk…

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Twitter: Who tweets in your organisation?

by Laurel Papworth on July 14, 2009 · 1 comment

Using interns (Twinterns) to promote your business on Twitter may pay dividends (Pizza Hut) or it may cause you problems (Habitat). Or you may want to give the CEO a job to do… tweet tweet!

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YouTube: At war with Warner Music Group

by Laurel Papworth on January 25, 2009 · 8 comments

Just kinda bookmarking this one – at war with your customer and forcing your customer to go to war with you, en masse. Warner Music Group are forcing Google’s YouTube to pull videos that have any recognisable Warner music in it. Background, homage, mashups, clips, concerts, cover’s, singing the shower, you name it, gone.

I know [...]

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PR in Global Economic Crunch

by Laurel Papworth on January 22, 2009 · 1 comment

From Scobleizer TV

Lots of interesting content in here. I’m particularly taken with their – admittedly a bit fluffy – overview of social currency and the value of a large following vs reach vs velocity to PR and influence measurers.
But the part I keep thinking about, is the first bit. The discussion on why companies will [...]

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No Comments? No Engagement

by Laurel Papworth on January 18, 2009 · 87 comments

I’ve been meaning to write this post forever. It really annoys me when people turn off comments, still call it a blog (not ‘a website with an easy to update article engine‘) and then waffle on about “engagement”. Take Seth Godin for example:
Why I don’t have comments

Judging from the response to my last post, some [...]

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Revenue for User Generated Content

by Laurel Papworth on February 6, 2008 · 0 comments

Or maybe I should say revenue back to the consumer for consumer generated content:

O2 and 3 Merge Communities

Network rivals O2 and 3 are going to merge their [...]

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BigPond Pilot: Oh Pick Me! Pick Me! Pick Meeee!

by Laurel Papworth on August 30, 2007 · 4 comments

I don’t need your attitude, mr/s telstra bigpond marketing dude, I have my own.
For you nosy Americans and Brits – Telstra is Australia’s biggest telecommunications company. And one of the largest Australian companies, full stop. Sort of our version of British Telecom. Or Sprint I guess. Their broadband division is called BigPond. And *drum roll, [...]

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Marketing to the kiddies is tough …

by Laurel Papworth on October 10, 2005 · 2 comments

… ‘cos the kiddies will make mincemeat out of you if you don’t get your online strategy right. Hey ho!

How Marketers Target Kids Online

A few online marketing strategies used to bombard kids with brand-related messages include:

Words and images that make a Web site feel like a “place” or a “world”
Friendly cartoon “spokes-characters” that encourage kids [...]

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