It’s the little things that set off customers into becoming anti -brand vigilantes. *laughs* This guy was taking a video outside Trader Joes, an American assorted goods store, by the look of it. :
If I made a commercial for Trader Joe’s.
One day I was taking a photo of a primitive but [...]
by Laurel Papworth on December 16, 2008 · 2 comments
.. so what is a “social media proprietor”? And how is s/he different from a blogger?
Dunno, don’t ask me. Google it….
uh oh, we are both in trouble. The only response from Google on “social media proprietor(s)” are MY presentations. So either they don’t exist, have another name or … I’m the first one to document [...]
by Laurel Papworth on June 10, 2008 · 1 comment
Don’t want to open up discussions in the Enterprise? Oh ok, they’ll have them in public. Your staff are members of social networks too….
Stopped by a glass ceiling? Well, don’t worry, the Glass Door will fix that…Ratings/Reviews, Salaries, How it Works and Post a Review or Salary anonymously
An inside look at companies from those [...]
by Laurel Papworth on January 6, 2008 · 0 comments
TONIGHT: Anyone else going to Mobile Monday Sydney? Come on, come on, C’mon! You know you want to, so what if it’s a work night? Plus the clincher: Free drinks
Web 2.0 goes Mobile Keynote, Panel, and two drinks pp., sponsored by
A reminder that tonight, Mobile Monday Sydney is holding its [...]
*warning potential linkbait post coming up. Heh.
I’m noticing a disturbing trend of large well known companies who invite passionate Web 2.0 evangelists, or knowledgeable bloggers or bumbling social network strategists (me) to “meetings” to discuss “potential” working arrangements.
These companies then proceed to question, prod, probe and otherwise force themselves on the (usually) solo operator or [...]
I get confused when PR people launch a service ignore niche communities online. But it’s addles my poor brain even more when it’s a Web 2.0 service provider ignoring We Media. Sooooo, I found this a little mind-boggling: traditional media > than bloggers when promoting social networking sites? I may have missed one of you, [...]
Hat Tip: Stephen Withers of ITWire. Brisbane and Launceston helpdesks of Telstra are being closed down – or ‘boned’ (Telstra employee words, not mine). Nothing too unusual I guess – redundancies happen- just odd that Telstra have what… 14 bloggers? This is the second one to be booted. Conversation over Technical Difficulties:
It’s the end of [...]
by Laurel Papworth on October 13, 2006 · 0 comments
I bought this month’s Marketing magazine. Dunno why, I got plenty to read online. I just found a really really great article on radio in it. So many critical points including the fact that (in lieu of location based service advertising) its the absolutely best medium for grabbing our attention while we are on the [...]
Love what’s hapening over at CNet – they are slowly but surely evolving into collaborative shopping site. I had a brief (email) convo with Jeremy R., the snr Editor for Australia.
With our recent 1 May redesign, we now offer users the ability to rate products on our site (whether they are reviews or previews of [...]