What’s your worst marketing nightmare? Hmmm, your consumers don’t just get bad service and tell a friend or two, but they start a web site to diss you, and potentially pull in a squillion readers? And then they get together with other unhappy clients and moan about you some more? The Consumerist is just such a blog. From the welcome page: Welcome, internet, to The Consumerist, the latest title from Gawker Media. The Consumerist loves to shop, and is reconciled to utilities, but hates paying for shoddy products, inhumane customer support, and half-assed service. Each week The Consumerist will guide Continue Reading…
Laurel Papworth
The Business of Being Social – Online Community News
Silkcharm is…
Laurel has been creating and managing virtual communities for 20 years, teaching social media for the last 5 years and was named Industry Head, Social Media by Marketing Magazine (Australia) in 2010.
Forbes Magazine named her in the 50 Most Powerful Social Media Influencers in 2012 and she is also listed in the 100 Most Powerful Women on Twitter, as well as Number #12 AdAge Marketing and Media blog (Australia). More on the About page if interested.Subscribe To This Podcast
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I'm running small, one-day computer based social media classes in September 2011 - Sydney, Melbourne and Brisbane. If you know someone who would like to do a more advanced class, please let them know! Laurel Papworth @SilkCharm