PERTH: Social Media Training Course April 2012

 Event, Online Communities, social media, Social Media Australia, Training  22 Responses »
Apr 212012
 

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Please let me know if you are coming along! They are small classes with room for question and answer, so bring your Facebook and Twitter questions!

Step by Step Social Media

You probably already know a little of Facebook, Twitter and social bookmarking. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. We’ll look at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools. An interesting day spent exploring a dynamic and challenging area. No technical or prior knowledge required.

social media training

Content
What is Social Media? and how does social media marketing compare to traditional marketing? Do you know the difference between a social media strategy and a social media campaign? What are the must-do steps of a successful campaign using Facebook, Twitter and other social networking tools?

The use of social networking tools has grown over the last 5 or 6 years to the extent that not only will we investigate Return on Investment (ROI) of marketing dollars in online media but also examine the Cost of Inaction (COI) of not being involved. By becoming familiar with case studies, statistics, influencer monitoring and measurement, marketing professionals can maximisie their online engagement with customers.

We specifically look at Listening and Monitoring, Creating Social Content, Blogger Outreach and Social Media Press Releases, Promotional Tools and Measurement. There are also opportunities to bring your questions

Outcomes
By the end of this course participants will:
• have an overview of the 5 steps of a social media campaign
• understand how to find and Engage social networks online
• know the do’s and don’ts of blogger outreach
• a business understanding of Facebook and Twitter and when to use them
• monitoring the web (overview) filtering comments
• measuring the conversation: Understand the metrics and what successful engagement looks like.

Booking information
• Date: 27th April,
• Venue: DigitalMe – Northbridge Piazza, Community room
• Timings: Morning sessions (9.30am-12.30pm), Afternoon session (1.30 to 4.30pm)
• Pricing: $175 per session (limited ticket availability)

Book online here
Register now

See you there!

List of 12 Top Social Media Podcasts in 2012

 Online Communities, podcast, social media, Social Media Australia, Social Media Business, social networks  53 Responses »
Jan 222012
 

Do you want to know the best social media podcasts for you or just want to increase your podcast listening around Facebook, Twitter, social media, online communities and so on?  Here is a list I came up with – you might have more social media podcasts to add to the list. If so, yell out. I’ve been putting out a podcast on Online Communities and Social Media for a number of years and experimented with different genres. I have done step by step technical screencasts, chatting from an armchair a la Hitchcock! and I am now working with Panel of Continue Reading…

#1: Mistakes Companies Make on Twitter TIMELINES VELOCITY

 Online Communities, social media, Social Media Australia, social networks, Twitter  16 Responses »
May 242010
 

This is a series of posts (one a day so another one tomorrow!) on mistakes companies make when using Twitter for business. Entering online communities is easy (mostly) but working effectively is hard. This series shows the mistake and (hopefully) the fix. This particular post is on Velocity and Timelines in Social Media. Optus, one of Australia’s main telecommunications carriers,  have made a classic social media error: Social Media Timelines Opening a Twitter account to promote something on the day of the event is not giving enough time for building engagement before entering campaign mode. A common error by the Continue Reading…

Facebook: Reclaim Privacy Security and Safety

 Facebook, Online Communities, social media, social networks  19 Responses »
May 182010
 

Facebook keeps changing around what is private and what is public in the default settings. But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Also a diagram on private to public social networks. What will take Facebook’s place as the most secure, most protected, most private of sharing spaces online? Somewhere you can comfortably place the photos of the grandkids running around starkers at the beach? The New York Times had an interview with Facebook’s public policy executive, Elliot Schrage. Actually the New York Times crowdsourced the interview questions (collected 300) then presented them Continue Reading…

NOT hiring someone based on Facebook or Twitter

 blogs, Law, Online Communities, social media, Social Media Australia, social networks  17 Responses »
Apr 212010
 

It’s dangerous to Google someone and then not give them a job – particularly if you tell them what you found and also keep a copy somewhere. Here a potential employer blogged about not hiring someone because she tweeted “I can’t bludge anymore”. Commonsense says you wouldn’t want that person as an employee but what does the law say? I did a co-presentation with Nick from Tresscox on the law and recruitment. Now I’m not a lawyer – I don’t even charge $$$ like one – but what he had to say about the Privacy Commission was interesting: collecting tweets Continue Reading…

Event: Australian Institute of Company Directors AICD social media

 Event, Online Communities, Social Media Australia, social networks  6 Responses »
Apr 192010
 

I’m heading over to New Zealand from 12th to 15th May 2010 to participate in social media forum at the Australian Institute of Company Directors Annual Conference. Will you be there? No? Ah well, a little birdie (no, not Twitter) told me they are recording it. Will let you know. 10.00am – 12.00pm FORUM B: The Commercial Benefits of Today’s Social Networking Platforms. This forum is now fully bookedInnovative uses of social networking in the business environment are endless. Monitoring your customer comments on Twitter provides opportunities to improve customer service and attend to complaints. New products have been launched Continue Reading…

Cyberbullying and blogs – a case study Mumbrella

 Online Communities, social media, Social Media Australia, social networks  96 Responses »
Apr 092010
 

What is a cyberbully? Can adults really be bullied by pixels? Surely it’s a case of sticks and stones? Or should we speak up? Would you support a cyberbully by advertising on his site? Would you hire him to speak at your events or pay to attend events he is chairing? Or is this just “acceptable” competitive behaviour by someone who see’s himself as my competitor in the social media space? If you saw him bullying would you walk away, laugh at the ‘fun and games’, be too scared to get involved? I’ve structured this post with a List of Continue Reading…

Monetizing Online Communities

 Event, Monetization, Online Communities, social media, Social Media Australia, social networks  19 Responses »
Apr 072010
 

This is a presentation to ConnectNow in Sydney 2010. It’s really about “what is money” – the community requirements, how community uses money, that all money even “real” money is virtual. Social Media Monetization Connect Now View more presentations from Laurel Papworth. I’ll probably put more up once I actually GIVE the presentation. It’s just that I promise people at conferences that I’ll put the preso up on my blog and then I go to drinks and dinner and the next thing I know a week has passed and – the curse of timely content – the subject is dead.

Fanpages: List of top 100+ Australian Facebook Fan Pages

 Facebook, Featured, Featured Articles, social media  105 Responses »
Mar 312010
 

Ever wondered which Australian companies, icons, brands have the most fans on Facebook?  Here’s a list of fan Pages for Australian companies, in order of most fans. Please don’t confuse volume with being “good” at social media. Alriighty? Nothing to see here, move along, this is for my social media classes. I use this list to teach classes on social media. We go through some of the pages and evaluate how well they are doing. We also look at the pages that aggregate all their products and brands on multiple tabs on one page versus individual pages for each brand. Continue Reading…

Event: Customer Service Call Centres and Social Media

 CSR, customer service, Online Communities, social media, Social Media Australia, social networks  9 Responses »
Mar 172010
 

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues. And yes, the exception is when you want to play with the network and offer them competitions and campaigns. But mostly, the customer is about wanting answers, not fluffy “please call our hotline with Continue Reading…

Facebook- Allyn John Slater and social media hate sites

 Online Communities, social media, Social Media Australia, social networks  29 Responses »
Feb 242010
 

What happens when online communities create “hate sites” particularly on testimonial sites of those who have passed on?  Does saying “I wanna kill him” mean anything online? What happens when we are shocked by someone else displaying other value systems than we have ourselves? Should Facebook become a global policeman or are they just Australia Post? I’ve been asked to do a number of press interviews – actually quite a lot – about the anti Allyn John Slater pages on Facebook and other online communities. I don’t want to get into the alleged crimes – involving the murder of a Continue Reading…

Australia: Senior Citizens on Facebook over 55's

 Facebook, Online Communities, Social Media Australia, social networks, statistics  50 Responses »
Feb 142010
 

Facebook has seen a surge of 513% of Senior Citizens and over 55′s joining in the USA.   Australia too has a massive increase in seniors in Facebook and social networks generally  in the last year or two.  I want to offer some links for the statistics I quoted for an article in The Age and another one in the Sydney Morning Herald on the phenomenon: Computer users aged 55 and over are the fastest growing group to sign up to sites such as Facebook and MySpace, often using them to keep up to date with the lives of family and Continue Reading…

Marie Claire Australia – Socialite social media spats

 blogs, Media, Online Communities, social media, Social Media Australia, social networks  11 Responses »
Jan 172010
 

Marie Claire this month has an article on an online brawl between a model/socialite, a snarky blogger and Google. I know that some of you readers out there in bloggy land like to read traditional media from time to time – especially when a social media goddess a la me (heh) is in it – so here’s the link. When model Liskula Cohen found out she’d been vilified on a vicious blog, she set out to unmask her anonymous attacker – and ended up challenging the way the web works. Lisa Dabscheck investigates. Liskula Cohen inhaled sharply, glanced at her Continue Reading…

Australia: Industry Head, Social Media

 Featured, Marketing, Online Communities, social media, Social Media Australia, social networks  15 Responses »
Dec 172009
 

Marketing Magazine name Industry Head of Social Media for Australia. What is an Industry? What is an Influencer? What commodity does social media create, to make an industry? Kate Kendall (@KateKendall) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry”. I hunkered down and tried to figure out what I’ve seen change since returning to Australia in 2005 and it’s now been published in the 2010 Media Survival Guide. The Media Survival Guide has a bunch of sections with pieces from Industry Head, a panel, case study, future Continue Reading…

Experiential Economy: Social Media Business Podcast

 Online Communities, podcast, social media, Social Media Australia, Social Media Business, social networks  20 Responses »
Oct 152009
 

What is “the experience economy” – is it the next step on from agrarian, commodity, service…? How does value – and therefore money, currency – shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize something in our minds? The first episode of my new podcast, Social Media Business, looks at revenue stream associated with providing your online community or social networks with a real world experience such as a meetup, conference or party.

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