Posts tagged as:

laurel papworth

Event: Customer Service Call Centres and Social Media

by Laurel Papworth on March 17, 2010 · 6 comments

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, [...]

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Facebook- Allyn John Slater and social media hate sites

by Laurel Papworth on February 24, 2010 · 25 comments

What happens when online communities create “hate sites” particularly on testimonial sites of those who have passed on?  Does saying “I wanna kill him” mean anything online? What happens when we are shocked by someone else displaying other value systems than we have ourselves? Should Facebook become a global policeman or are they just Australia [...]

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Australia: Senior Citizens on Facebook over 55’s

by Laurel Papworth on February 14, 2010 · 39 comments

Facebook has seen a surge of 513% of Senior Citizens and over 55’s joining in the USA.   Australia too has a massive increase in seniors in Facebook and social networks generally  in the last year or two.  I want to offer some links for the statistics I quoted for an article in The Age and [...]

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Marie Claire Australia – Socialite social media spats

by Laurel Papworth on January 17, 2010 · 15 comments

Marie Claire this month has an article on an online brawl between a model/socialite, a snarky blogger and Google. I know that some of you readers out there in bloggy land like to read traditional media from time to time – especially when a social media goddess a la me (heh) is in it – [...]

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Australia: Industry Head, Social Media

by Laurel Papworth on December 17, 2009 · 11 comments

Marketing Magazine name Industry Head of Social Media for Australia. What is an Industry? What is an Influencer? What commodity does social media create, to make an industry?
Kate Kendall (@KateKendall) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry”. I hunkered down and [...]

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Experiential Economy: Social Media Business Podcast

by Laurel Papworth on October 15, 2009 · 23 comments

What is “the experience economy” – is it the next step on from agrarian, commodity, service…? How does value – and therefore money, currency – shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize something in our minds? The first episode of my new podcast, Social Media Business, looks at revenue stream associated with providing your online community or social networks with a real world experience such as a meetup, conference or party.

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Australia: Electrolux Global Social Media Summit

by Laurel Papworth on October 7, 2009 · 4 comments

Electrolux global social media summit in Stockholm with video of me Laurel Papworth as the representative from Australia/Asia. Peter Shankman from HelpAReporterOut was part of the summit too!

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MarketingNow in Melbourne

by Laurel Papworth on October 4, 2009 · 3 comments

measurement in social media presentation at Marketing Now!

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Computer based social media classes on how to use Twitter, Facebook fanpages, setting them up and also blogging and rss readers and so on.

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Just around the corner is a whole new world of social TV. Social media meets traditional content – audiences become online community members. Social networks around TV.

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Australia’s Number One blogger: Problogger

by Laurel Papworth on July 9, 2009 · 4 comments

Darren Rowse, Australia’s number one blogger is on the speaking circuit.

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Australian Marketing Now social media conference speakers include Chris Brogan, Laurel Papworth, David Armano, Jim Stewart, Darren Rowse (Problogger), Stephen Johnson in Melbourne September 22/23rd.

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5 steps to a social media marketing campaign

by Laurel Papworth on July 4, 2009 · 10 comments

How to build a social media marketing campaign in 5 steps – one day handson course, this is the prelim 30 min powerpoint presentation and diagram.

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