I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, [...]
What happens when online communities create “hate sites” particularly on testimonial sites of those who have passed on? Does saying “I wanna kill him” mean anything online? What happens when we are shocked by someone else displaying other value systems than we have ourselves? Should Facebook become a global policeman or are they just Australia [...]
Facebook has seen a surge of 513% of Senior Citizens and over 55’s joining in the USA. Australia too has a massive increase in seniors in Facebook and social networks generally in the last year or two. I want to offer some links for the statistics I quoted for an article in The Age and [...]
Marie Claire this month has an article on an online brawl between a model/socialite, a snarky blogger and Google. I know that some of you readers out there in bloggy land like to read traditional media from time to time – especially when a social media goddess a la me (heh) is in it – [...]
Marketing Magazine name Industry Head of Social Media for Australia. What is an Industry? What is an Influencer? What commodity does social media create, to make an industry?
Kate Kendall (@KateKendall) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry”. I hunkered down and [...]
What is “the experience economy” – is it the next step on from agrarian, commodity, service…? How does value – and therefore money, currency – shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize something in our minds? The first episode of my new podcast, Social Media Business, looks at revenue stream associated with providing your online community or social networks with a real world experience such as a meetup, conference or party.
Just around the corner is a whole new world of social TV. Social media meets traditional content – audiences become online community members. Social networks around TV.
by Laurel Papworth on July 7, 2009 · 1 comment
Australian Marketing Now social media conference speakers include Chris Brogan, Laurel Papworth, David Armano, Jim Stewart, Darren Rowse (Problogger), Stephen Johnson in Melbourne September 22/23rd.
How to build a social media marketing campaign in 5 steps – one day handson course, this is the prelim 30 min powerpoint presentation and diagram.
if the Government filter out MA15+ games, and ban any games not classified, what happens to World of Warcraft? What about social spaces like Second Life? How about iPhone games and Facebook apps? MySpace? a Job for Government 2.0 Taskforce methinks.
Laurel has been creating and managing virtual communities for 20 years, teaching social media for the last 5 years and was named Industry Head, Social Media by Marketing Magazine (Australia) in 2010. Number #4 Women blogger in Australia. More on the About page if interested.
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