Dividing your customers to conquer them in social media – using Value system tribes to build communities. Chickfila, gays and Kentucky Fried Chicken. Finger lickin’ good.
Kentucky Fried Chicken offer to fix potholes in exchange for graffiti – err sorry – advertising on the hole covers. From The Chicago Tribune: Colonel Sanders look-alike Bob Thompson helps a repair crew in Louisville “re-fresh” one of the estimated 350 million potholes nationwide. (KFC Corporation photo/ March 24, 2009) There is a danger on […]