As more trained journalists move into the amateur blogging space, what are the fundamental differences in the blogging style between the two? While some journalists adapt to the new writing style well, understanding the media shifts and blogging well as part of the blogosphere, other journalists that blog – let’s call them journoggers – stand apart from the blogosphere, raiding it for content, and disturbing equilibrium. Please note: that might well be a good thing to do or it might cause the journogger to eventually be rejected.
As the BBC tells it’s journos to start using social media as a primary source – or leave journalism – what are the repercussions in social spaces?
I can spot a blogger that is a trained journalist a mile off – especially when they first start blogging. I’m not sure if I can articulate how I sniff out journoggers, but I thought I’d give it a go. If you know of clues or tips for identifying journalists in social networks, let me know. I am going to include journitters (twitterers) here as well.
Some generalisations
Journalists write for a salary, uphold impartial truth over personal relationships which in turn allows them to put hard questions to sources. That is changing but this is generalisations
Bloggers blog for money, fame or passion, uphold truth within the political niceties of their ecosystem/social network/echo chamber and refer/link to other blog articles rather than pick up the phone and ask the hard question. Though that is changing too…
Blogger/journalist Josh Marshall at Talkingpointsmemo won a Polk Award for investigative journalism, helping piece together the U.S. attorney-firing scandal, which led to Attorney General Alberto Gonzales resigning (mediashift)
I know of 3 other bloggers that have won traditional media awards for their work. I’m not talking about those bloggers. And when it comes to journoggers, I am not talking about Mia Freedman (mammamia) or Renai LeMay who are immersed in the community, not scurrying around the edges looking for “linkbait” (stories that get a lot of discussion because of their controversial nature). I mean a few that use social networks as their own personal hunting ground.
Linking to amateur bloggers and crappy yet funny videos
Bloggers who don’t have an audience and don’t know how to get one, quickly learn to get attention by linking and responding on other people’s blogs. They leave comments on similar blogs, they link to other bloggers in their articles/posts, they stay on topic and tend to be careful/grateful of their audience. On Twitter they link to lots of other stuff besides their own.
Journoggers tend not to link to anybody else but their own articles, traditional media articles or a small group of other journos. Actually some bloggers are like this too, but it’s harder to build an audience. On Twitter, journoggers don’t link to funny or waste of time stuff, only weighty important news.












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