Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. Editors should really pay attention – if the journalists are not connecting with readers, having their content distributed through communities, are they fulfilling ALL of their brief (to communicate stories that will be read and discussed by Australians)? At the moment, social media influence is in the hands of industry experts who write (original source) or find (filter) stories and then distribute them into the community. I’m pretty sure Journalists will do that even better as they move into online communities properly (not just use it to pilfer stories for traditional media).

FYI Leaderboards (lists) are an important function of community online or offline. The Role of Leaderboards in Online Communities.

From PeerIndex. Compare with the (outdated) Klout list  – based on my list from 2009. Use your scrolly-wheely-mousey thing to scroll. Which journalist/media person is missing? Let me know, I’ll add them, and we’ll see where they are on the list :)

Note Rupert Murdoch and Monica Attard are fairly new to social media so their ranking will increase if they continue to use it.

Influence is a funny thing – other people have to say you have it. And more than say, they have to show it in their actions. Retweeting, sharing, liking, forwarding, commenting, emailing… that’s influence. In some senses “influence” is filtering. Communities seek out people who can filter for them. Journalists filter News, Academia filters Research, Academy Awards filters Actors, Olympics filters SportsPeople. And I’m filtering Journalists for you. ;)

social_media_influencers LP

Always consider the filtering system e.g. Authors. First they must finish the book, then they must get published, then they must get distributed, then they must get on a Top list, then they need word of mouth. Lots of filtering to be a successful author. Here is a list of different types of Influencers and Social Media.

Influence is a TIME thing too.

Start, build a profile, contribute, get rewarded in comments and connections, if you don’t like what you get rewarded with, revise your tone and strategies.

Social Web - Reputation Management Cycles diagram

What do you think? Can journalists that come with inbuilt reputation systems of filters by Editors and Media Proprietors gain EARNED media in social media?

Images from my diagram set.

DISCLAIMER: I run classes on building reputation and influence in social media and how to find influencers. #RhymeMeetReason

 

You can create your own online newspaper from online community content using paper.li – so I thought I would create a social media newspaper from the tweets of Australian journalists. I made a list of 500 journalists on Twitter, now their tweets dynamically update my online newspaper. Cool eh? Quis custodiet ipsos custodes, indeedy. If you would like to see what these journalists are tweeting about on Twitter go to @SilkCharm/australianmedia But if you like the pretty newspaper below, go to paper.li/SilkCharm/AustralianMedia – there is a morning and an evening edition.

 

As more trained journalists move into the amateur blogging space, what are the fundamental differences in the blogging style between the two? While some journalists adapt to the new writing style well, understanding the media shifts and blogging well as part of the blogosphere, other journalists that blog – let’s call them journoggers – stand apart from the blogosphere, raiding it for content, and disturbing equilibrium. Please note: that might well be a good thing to do or it might cause the journogger to eventually be rejected. As the BBC tells it’s journos to start using social media as a Continue Reading…

 

Why traditional media editors will turn to bloggers for articles in the future. Social media = content PLUS audience.

 

If journalist pillage social media for stories, they may find themselves on the receiving end of vicious campaigns by social networks. Eg Alice Hoffman vs Boston Glove Reviewer on Twitter. Those that live by the sword…

 

Sacked journalists take to blogging? I was on Twitter’s party line for the Monday night (USA time) chats on journalism #journchat, and was a little taken aback to see the number of journalists tweeting about losing their job, papers closing, and so on. Then this one caught my eye. @Machione: @amyvernon I’m a journalist whose paper closed. Accepted in Typepad’s Journalist Bailout Program. http://starkreporter.typepad.com #journchat Being incurably nosy, I went off to look at Typepad’s “Journalist bailout program“. Now called Typepad for Journalists. Typepad is a blogging platform, white label (hosted) service, extremely wellknown and used by all sorts of Continue Reading…

 

(nearly 100) Here’s a list of journalists from Australian (mostly mainstream, some New Zealanders) media who have embraced, indeed are head over heels, in love with Twitter. Let’s sit here and watch them. Quis custodiet ipsos custodes. Who watches the watchers themselves? By the way, the first social networking book I ever read was The Republic by Plato, mashing’up and misquoting Socrates. So, children, follow Homo Journalis in his natural habitat. Sssh now. We don’t want to frighten them away, do we? Tip: I put a description in the Title tag so hover your arrow over their name. Name Followers Following Updates Grader GaryHayes Laurel Continue Reading…

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