Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. What happened to engagement, respect, conversation, collaboration, dialogue? Re: the video. If you want a different kind of engagement than social media stunts, please retweet or comment or link or something? If you are fine with it, that’s ok too. My wish for a indepth social media engagement from Toyota goes unanswered so far I guess.
Posted by Laurel Papworth at 1:45 pm Tagged with: Advertising, blunty, clever film competition, head of traditional marketing, Iris, lego, one green bean, Online Communities, Peter Webster, saatchi, Scott Thomson, short head, social advertising, social media, Social Media Australia, social networks, The Population, Todd Connolly, Toyota, yaris
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