There’s a lot of content out there and a lot of people creating stuff. How do you know who to pay attention to and who’s just mucking around? Remember, even a no friend nellie can drag you onto the front pages of the Saturday newspaper if they write right, but in the main, it pays to know if someone is actually an influencer or not. Oh and if they tick the following criteria in the field of social media-ness, then they are social media experts.
Marketing Magazine name Industry Head of Social Media for Australia. What is an Industry? What is an Influencer? What commodity does social media create, to make an industry? Kate Kendall (@KateKendall) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry”. I hunkered down and tried to figure out what I’ve seen change since returning to Australia in 2005 and it’s now been published in the 2010 Media Survival Guide. The Media Survival Guide has a bunch of sections with pieces from Industry Head, a panel, case study, future Continue Reading…
How to become a Leader and online Influencer through Social Media – presentation I gave FITT at a community luncheon on social networks
While you are reading the presentation outline below I’d like you to think about the Twitter change today. Today Twitter turned off “see replies to those I’m not following”. Therefore if I’m (@SilkCharm) having a conversation with @garyphayes, and you follow me but not him, you used to see my conversation, even though it’s “one sided” for you. Twitter are planning changing it – you won’t see my tweet at all. Now Gone – you don’t have the option to opt-in to see their conversation anymore. This has sever impact for Twitters “ripple-ability”. Read below and think about the fact Continue Reading…