Jan 122015

My online courses are on Udemy – please scroll down to “teaching” – to join the 4000 or so social media students undertaking my courses! Also, check the sidebar of my site for any special offers/coupons for blogreaders. Each course has 30 Day money back guarantee, an iOS and Android app for you to study on smart devices and videos are downloadable to watch offline:

How to Automate, Autoschedule and AutoFollow on Social Mediaautomate, autofollow, schedule social media Twitter and Facebook

Save Time: Learn about autoposting and autoscheduling, natively within Facebook & Twitter as well investigate which social media dashboards are best for automation – Hootsuite, Sprout Social and Buffer. Play with automation software combined with social media dashboards to autofollow and unfollow on Twitter. Work around challenges of automating Google Plus. (especially for non-Americans, those without an US phone). Includes an advanced spreadsheet conversation calendar lecture. Create bitmarks & extensions for RSS, Do Share and Recipes for If This Then That. Recommended for experienced social media practitioners within organisations, Corporate Government, Not for Profits and small business.

Thank you John! “Just working through your social media automation Udemy course. Been meaning to complete it for ages! Nothing else like it.” (from Twitter)

Popular class – special offer to you for reading my blog! Social Media Automation Special

9 Steps: How to Write A Social Media Strategy for Marketing, Public Relations and Communications  9 steps to write and implement a social media strategy

Many Marketing and Public Relations professionals want more structure than simply competitions and promotions on Facebook and broadcasting content on LinkedIn – this course will enable you to create a great social media strategy for your own business and your clients that includes:

  • why you are on social media & why customers would want to connect with you
  • what platforms you (and your clients) should use,
  • how to find and engage with key influencers and bloggers,
  • creating campaigns from monitoring platforms to measurement
  • a conversation diary and content calendar including an downloadable doc.
  • developing a voice in social & what to say,
  • as well as finding and connecting with target markets (Customer Avatars) across social platforms
  • and integrating websites and microsites with social.
    INCLUDES: A choice of 4 project briefs for you to practice your strategy development on, Homework for each section with a discussion area to ask questions and receive answers and a one-on-one session with me when you complete the course and your strategy to have it reviewed and key points assessed. Download the strategy guideline document and the strategy template to fill in. 30 Day Money Back Guarantee and Lifetime Access – use the Udemy iphone or Android app and download the lectures to complete the course offline e.g. on a plane.

Each lecture takes you through a step of the framework with theory, a case study and homework based around a pitch document (brief). This course is invaluable for a public relations or communications professional looking to develop and implement strategies rather than just “run a Facebook Page”, those re-entering the workforce or repositioning to take on more social media responsibilities as part of their usual role. Small businesses will find the overall strategy useful to framework their current Facebook and Twitter activities.

Thanks for reading my blog :) Special offer on Social Media Strategy Course

Social Media Audit and Benchmark – Facebook, Twitter, LinkedIn Groups, Instagram etc

For my Uni Students, 3 Day Intensive students and really anyone who wants to do a quick benchmark of multiple social media platforms analytics and measurements. How to do a social media Audit & benchmark course

My clients often ask me to undertake an audit of their social media accounts so we can benchmark their channels, set some KPIs and develop a social media strategy. This course will allow YOU to do that Social Media Audit, with step by step video tutorials, a downloadable Social Media Audit template and indepth information on what tools to use for not only Facebook Page Insights but also Facebook Group analytics, LinkedIn Group analytics, Twitter, Instagram and so on. This is an AUDIT class, not a full MEASUREMENT one but you will still gain the basics (and if undertaking another class, have your social media benchmarks you need to bring with you)

  • Facebook Pages Insights
  • Facebook Groups analytics
  • LinkedIn Profile measurement
  • LinkedIn Group analytics
  • Twitter measurement (tweets and followers analytics)
  • Instagram insights and analytics

At the end of this course you’ll be able to undertake an audit and develop a document in readiness for strategies and further work.

Because you read my bloggy :)  Offer ($25) on Social Media Audit 


Please join the email list if you would like early access…

Please note: these are not my Sydney classes at the University of Sydney or the 3 Day Intensive Class for Business. These courses are purely online, with discussion groups, homework and self-paced.

Apr 302014

Should your business bother with social media, Google Plus and SEO/SMO? Does Google Plus make a difference to Google Search? How do social reviews online change search? If your customers find you by searching on Google, you might want to consider these three points:

Apr 272013

Will Google Plus fold YouTube, Gmail and Places into Google Plus? Suddenly 1.5 billion users on one platform, with one page to manage. Good or no? Oh, and it suddenly screws with your SEO (search engine optimisation) and SMO (social media optimisation) in ways that you can only imagine.

Jun 112012

Are you looking for a social media course? Facebook Timeline, Twitter, Google Plus for Business Pages, Pinterest, Foursquare, blogging? Here are a list of current and upcoming courses and social media training in Australia, Sydney, Melbourne, Brisbane and other locations. Facebook, Twitter, google plus education by a well known and respected social media consultant Laurel Papworth

Jan 312012

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means the practical exercises are computer based (we have a lab).  Please forward this (Share on Facebook, Tweet it, email, whatevs ) to anyone you think might be interested?  If you want to do a course with me later on, want early bird pricing, or just general tips on social media, you can also signup for my enewsletter (stuff that doesn’t make it on to the blog). Social Continue Reading…

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