Sydney Event: Tuesday and Wednesday next week. Read the full program but the speakers are:
- Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia
- Graeme Wood, Founder and Executive Director, Wotif.com
- Mia Garlick, Assistant Secretary, Department of Broadband Communications and the Digital Economy
- Francisco Cordero, General Manager, Bebo
Andrew Cordwell, Director of Sales, Fox Interactive Media, Australia and New Zealand
Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia - Paul McKeon, Director of Communications, Deacons
Steven Noble, Senior Analyst, Forrester Research Inc
Walter Jennings, Founder, Perception Counsel
Nick Hodge, Professional Geek, Microsoft - Vanessa Stoykov, CEO, Evolution Media
- Geoffrey Emerson, Director, Digital, ZING
- Simon Wright, Founder & Editor-in-Chief, Whirlpool in conversation and Q&A session with Mark Elliott, GM, MelbourneIT
- Adam “Johnny Kung Fu” Callen, Director, The Feds
- Dan Ilic, Producer, Downwind Media
- Ogilvy
- Kylie Johnson
- Tony Keusgen, National Sales Manager – Technology, Google
- Chair: Ross Monaghan
I’m speaking next Tuesday and Wednesday at Frocomm’s PR & New Media Summit. First up Tuesday.
4.10 – 4.50 Panel session: the new media view
- How has the digital revolution changed journalism and traditional media?
- Editorial direction: how is online content different?
- The role of bloggers and citizen journalism
- How online news media use SEO to get high rankings search engines
- What is the opportunity from podcasts and video on websites?
Duncan Riley, Blogger, The Inquisitr
Sam Roggeveen, Editor, The Interpreter: Weblog of the Lowy Institute for International Policy
Laurel Papworth, Founder, World Communities
I’ve got a feeling someone might ask about the responsibility of citizen blogger towards knowing and obeying media laws. Pass.
Second Up: Wednesday
11.30 – 12.30
Workshop 2: The Power of Social media
- Theme: Create and implement a social media strategy and plan for your issue or brand
Laurel Papworth, Founder, World Communities
I’m going to spend an hour with people building out a social media campaign and highlighting the various elements. A bit more hands on than usual. Though not as hands on as my one day corporate social media campaign course that I’ve been running at the University of Sydney for a few years now, it should still go through the main features of campaigns in the social media space.