Gary Hayes | Laurel Papworth

Gary Hayes Social Media Count

Online Communities, social media, social networks, statistics 15 Responses »

Oct 212009

Social Media statistics: Ever wondered how many people are blogging, uploading videos, tweeting right at this very minute? Here’s a counter that displays growth of Twitter, money spent on Facebook gifts, number of SMS’s sent worldwide second by second. Social Network activity measured in real time.

Click on Games or Mobile or Social Media for different views of what’s goin’ on.

The next question is, what exactly are they doing? Wasting time at work, discussing the News, sharing communication on a birth, engagement, marriage, death? Continue reading »

Australia: Electrolux Global Social Media Summit

blogs, Event, Media, Online Communities, social media, Social Media Australia, social networks, web 2.0 8 Responses »

Oct 072009

Electrolux global social media summit in Stockholm with video of me Laurel Papworth as the representative from Australia/Asia. Peter Shankman from HelpAReporterOut was part of the summit too!

Assassins Creed 2 and 3D Avatar game Tsuke

games, Online Communities, social media, Social Media Australia, social networks 8 Responses »

Oct 062009

Avatar in 3D, Assassins Creed 2 movie and game, all at the Tsuke launch.

Augmented Reality and Social Media Marketing

blogs, Featured, Monetization, Money, Online Communities, social media, Social Media Australia, social networks 15 Responses »

Sep 142009

Gary Hayes has done an awesome job of putting the Business into social Augmented Reality. Augmented reality is where a device puts an overlay over the real world. E.g. view a scene through your mobile phone camera and additional bits and bobs pop up. Social Media Marketing meets Physical World. 16 Top Augmented Reality Business Models There will be hundreds of business, marketing and educational applications alongside the many 1st generation entertainment examples currently emerging. As usual the video game and porn industries are pioneering the research and development of the technology but we are about to see a plethora Continue Reading…

5 steps to a social media marketing campaign

Event, Featured, Marketing, Online Communities, social media, social networks 20 Responses »

Jul 042009

How to build a social media marketing campaign in 5 steps – one day handson course, this is the prelim 30 min powerpoint presentation and diagram.

World of Warcraft: Terrorists and Virtual Worlds

government, Online Communities, Politics, Social Media Australia, social networks, virtual world 19 Responses »

May 312009

Virtual World Terrorists in World Of Warcraft – Homeland security are linking to a report that quotes articles from Australian High Tech Crimes about terrorists using WoW for training.

SilkCharms Magical Machinima MerryGoRound

Media, Online Communities, social networks 3 Responses »

May 202009

Gary Hayes put this video together for the attendees of the public “How to make Machinima course” he ran at AFTRS the other day. My character from World of Warcraft got roped in to voice the silly jokes. She’s now on the hunt for an avatar management agency. Heh. Some of the machinima we watch at home is as long as a movie – and rife with ‘in world, in jokes’ that have me giggling on the floor but no-one else would probably understand. Our video has probably managed to offend the online communities around every single game mentioned. Ah well, they’ll Continue Reading…

Australia: Crap time for traditional media

Media, press, Social Media Australia 12 Responses »

Mar 012009

Just read this about Australian TV and newspapers in the New Zealand Herald On Sunday… “This week the Seven Network confirmed it had cut the value of its 47 per cent holding in the Seven Media Group from A$793.9 million to zero, following Packer’s similar valuation of PBL Media when he dumped his residual holding of his family’s former Nine Network flagship. The Ten network is also struggling, and on Thursday Fairfax halted trading in its shares as it considered raising funds following the announcement of an A$365.2 million net loss for the final six months of 2008.” (Greg Ansley) Continue Reading…

The Role of Leaderboards in Online Communities

CMGR, Featured, howto, Online Communities, social media, social networks 29 Responses »

Feb 252009

Q. What are social network leaderboards? A. They are a list of members and content, a way of finding cool stuff, a reward system for members, a tribe unto themselves, an enforcer of good behaviour, marketing device to find influencers. Anything more? Leaderboards are lists A leaderboard is a list. The most of something, or the best (quantity or quality). The most posts on a forum, the most friends, the most Diggs. Or, the best as voted by 10,000 members that sort of thing, the funniest member, the best staff member. A directory of most viewed content, most rated videos, Continue Reading…

Australia: AdAge Power150 Top Bloggers

blogs, Marketing, Media, Social Media Australia 19 Responses »

Feb 242009

Who are Australia’s top marketing and media bloggers? Not decided by the local BlogMafia -heh – but internationally recognised and independently evaluated? This is the list. Again. Six months on. My original blog post, exactly six months ago. Where are we up to? For Lee Hopkins, who asked today on Twitter about getting access to an updated Top Marketing and Media bloggers list for Australia. As you can see, their ranking in Australia is left column, then the blog name, their ranking in August last year, their ranking today, and for fun, their Twitter ID if I have it handy. Continue Reading…

Future of Film and Cinema

Media, Online Communities, social media, social networks 7 Responses »

Feb 232009

Tonight is the Academy Awards night. Which is odd, because it’s usually around my birthday – March 24th. Do you know how annoying it is to invite people over for a birthday party and they keep wanting to turn the music off and turn the telly on? I’m emotionally scarred for life. Anyway, this is a post I’ve been wanting to write for a while. There are a small group of cinema chains in Australia: Academy Hoyts Greater Union, also Birch Carroll and Coyle Village In the 1980s Australia had 712 screens. This increased massively during the 90s. But nowadays Continue Reading…

Australia: Bushfire Media Feeding Frenzy

blogs, Featured, Online Communities, social media, Social Media Australia, social networks 6 Responses »

Feb 162009

Social media and traditional media feeding frenzy during the Victorian bushfires. Is this what we want? I’ve not blogged about the bushfires because well, it felt like blogging for the sake of it. Increasing circulation of my blog because it’s a popular topic. Which has to be a yucky thing to do, right? But now that it’s calmed down a smidgen, and most people are over the hyperbole, perhaps I’m allowed a small post? I mean, I could talk about Events and viral spiked nature of such activities. I blogged about the Tsunami driving traffic back into the Australian Idol Continue Reading…

Australia Event:Online Social Networking and Business Colloration

Event, Online Communities, Social Media Australia, social networks, virtual world 9 Responses »

Nov 192008

Monday and Tuesday next week is the Sydney Online Social Networking and Business Colloration: Richard Kimber, Global CEO, Friendster Rebekah Horne, VP of Fox Interactive, MySpace Francisco Cordero, GM Bebo Paul Slakey, Director, Google I’m on abunch of things including:MONDAY Collaboration – A knowledge management revolution empowering staff and customers to deliver• Identifying the critical collaboration factors of success• Change management strategies for web 2.0 technologies• From social bookmarks to blogs – which tools can and should be used• Lessons learnedWayne Hughes, Managing Director, Virtual Medical Centre .comChris Knowles, Web Manager, Heinz AustraliaAndrew Mitchell, National Manager, Technology and Knowledge, UrbisLaurel Continue Reading…

How To: TV Film Social Media campaigns

Featured, howto, Online Communities, social media, Social Media Australia, social networks, TV 12 Responses »

Oct 262008

Social Media Entertainment campaigns for TV and film. Click for bigger. Australia TV and Film industry is heating up – Gary presented this at SPAA Fringe, and I’m on the panel in Gold Coast next month. This is pretty well the format to how I teach my How To Do A Social Media Campaign workshops – not the little 1 hour or 3 hour things, the proper ones. Heh. It’s evolved over the years, and layered a whole bunch of different aspects in. For example when to use content networks and when to use distribution networks – some of the Continue Reading…

Web 3.0, RocketOn and Living Web

games, Online Communities, social media, social networks, virtual world, web 3.0 1 Response »

Oct 212008

What do I do in the evenings? Well, I have my avatars pose, act, and otherwise help/hinder Gary Hayes in exploring the 3D web on webpages. Why, what do you do? Here’s Gary’s post Inching Towards the live Web 3.0 – Layered Social Virtual Worlds My work in virtual world give me a unique – I think – perspective in observing the migration of the 3D element out of obvous game engine into overlays. Or at least, I have fun experiencing them. Like this food fight using the RocketOn overlay (a little addon for Firefox etc) on the Sydney Morning Continue Reading…

Older Entries

Laurel Papworth

Silkcharm is…

Social Media Workshops FEB 2012

Google Plus for Business & LinkedIn Courses

Social Media Email Newsletter

See Past Newsletter issues

Follow Me On The Web!

Video Podcast

Subscribe To This Podcast

Facebook Fan

Receive Blog On Email

Contact Laurel

Search Site

Follow me on Google Plus!

Google Plus

FullCirc

Archives

Comments on this Blog

Podcast

SiteMeter Bloggers

Social Media Courses