Mainstream editors will get articles from bloggers with audience

 Media, Online Communities, social media, Social Media Australia, social networks  14 Responses »
Oct 292009
 

Why traditional media editors will turn to bloggers for articles in the future. Social media = content PLUS audience.

If you are managing a newspaper or TV station or radio, will you contract out work to a freelance journalist…  or will you ask a known expert that blogs to write  the article? Someone who is held in high regard in that industry or specialist topic, who has an audience of other people interested in that topic and who has now had 3 or 4 years of writing/blogging and retaining interest of the online community?

Continue reading »

Event Australia: PR & New Media Summit Frocomm

 Event, Online Communities, public relations, social media, Social Media Australia, social networks, Uncategorized  6 Responses »
Feb 242009
 

Sydney Event: Tuesday and Wednesday next week. Read the full program but the speakers are: Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia Graeme Wood, Founder and Executive Director, Wotif.com Mia Garlick, Assistant Secretary, Department of Broadband Communications and the Digital Economy Francisco Cordero, General Manager, Bebo Andrew Cordwell, Director of Sales, Fox Interactive Media, Australia and New Zealand Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia Paul McKeon, Director of Communications, Deacons Steven Noble, Senior Analyst, Forrester Research Inc Walter Jennings, Founder, Perception Counsel Nick Hodge, Professional Geek, Microsoft Vanessa Stoykov, CEO, Evolution Media Geoffrey Continue Reading…

Monetize: Social Media Proprietors

 blogs, Featured, Monetization, Money, Online Communities, revenue, social media, Social Media Australia, social networks  2 Responses »
Dec 162008
 

.. so what is a “social media proprietor”? And how is s/he different from a blogger? Dunno, don’t ask me. Google it…. uh oh, we are both in trouble. The only response from Google on “social media proprietor(s)” are MY presentations. So either they don’t exist, have another name or … I’m the first one to document them. heh. Moving right along… Social media proprietors focus on a number of things that bloggers may not: advertising – display, banner, those little boxy things. classifieds – jobs is popular, the rivers of gold running to social media. merchandising – any old Continue Reading…

April Fool’s Day rituals: Whirlpool and NineMSN

 Event, Online Communities, social networks  No Responses »
Mar 312008
 

Warning! Warning! ***Spoiler*** Don’t read ahead if you still like to believe in Santa Claus and pixies and that social networks will solve world hunger, global warming and your personal financial woes. Communities offline and online have rituals. It could be an Easter egg hunt at Easter, or Talk like a Pirate Day, or even just how we say hello/goodbye and thank you. Each ritual has a deeper tribal meaning – I think clinking glasses and having a toast was about calling down vengeance if anyone snuck some poison in. April Fool’s Day may well be the one day of Continue Reading…

EVENT: Ad:Tech Sydney tomorrow

 Event, social media, Social Media Australia, social networks  6 Responses »
Mar 102008
 

One more sleep: Arthur Artinian, Lawyer, Blake DawsonNick Bolton, Head of Sales and Marketing, ViocorpKate Carruthers, Former, Digital Business Manager, WestfieldTrevor Cook, Independant Consultant,Ross Dawson, Chairman, Future Exploration NetworkFoad Fadaghi, Technology Editor, BRWTony Faure, CEO, ninemsnGary Hayes, Head of Virtual Worlds, The Project FactoryRobbie Hills, Managing Director, 24/7 Real MediaLee Hopkins, Director of Buzz, Better Communication ResultsWarren Lee, CEO, APN OnlineJack Matthews, CEO, Fairfax DigitalSteven Noble, Director, Digital, Hill & KnowltonTim Parsons, Founder, Mobile MondaysCameron Reilly, CEO, The PodCast NetworkDamian Smith, General Manager – Digital Media, Network 10Louise van Rooyen, Managing Director, Pan Pacific InteractiveJennifer Wilson, Principal, Lean ForwardTennille Wong, Continue Reading…

EVENT: Scientology and PR & New Media Summit

 Event, press, social media, social networks  2 Responses »
Mar 032008
 

Heigh ho, heigh ho, it’s a-conferencing I go. Today and tomorrow anyway. And Friday. Oh and next week at ad:tech too. First up: today and tomorrow Ross MonaghanDeakin University and Founder, The MediaPod Rob Shilkin Head of Corporate Communications & Public Affairs, Google Australia & New Zealand Adrian Christie Head of Public Relations, Sony Computer Entertainment Rod BruemFounding Editor, Now We Are Talking, Telstra Trevor CookDirector, Jackson Wells Morris Virginia StewartPublic Affairs, Church of Scientology Kylie JohnsonHead of Multimedia, CSIRO Ross DawsonCEO, Advanced Human Technologies Max Uechtritz Editor-in-Chief, ninemsn Bruce BelshamEditor, abc.net.au, ABC David HigginsEditor, News.com.au Mike Van NiekerkEditor-in-Chief, Fairfax Continue Reading…

PR & New Media Summit – Frocomm

 Event, Online Communities, social media, social networks  No Responses »
Feb 212008
 

We interrupt your regular programming for a message from our sponsor. Bless Glen’s little cotton socks : PR & New Media Summit March 4th & 5th 2008 Watersedge, Walsh Bay, Sydney Registration: $995 +gstWho should attend this conference? The PR & New Media Summit is designed for public affairs and marketing communications practitioners who wish to: Understand online media Hear from the online Editors – understand what online editors and journalists are looking for Develop and implement new media strategies for their organisations Start building the skills base for engaging online with all stakeholders Hear from the corporate, Government and Continue Reading…

Australia – Event: Media 08

 Event, Media, Social Media Australia  4 Responses »
Feb 122008
 

Are you going? Media 08 Australia’s Annual Report for Digital Professionals. Friday 7th March, 9.00am – 5.30pmJones Bay Wharf, Pyrmont, Sydney Australia’s leading digital media organisations, Fairfax Digital and X|Media|Lab, bring you a one-day executive briefing on all you need to know about digital media for the year 2008. “Media ’08″ brings together world leading experts from the UK, the US, India, China, Australia, the Middle East and Korea, to present on the most significant trends and innovations happening or about to happen across the spectrum of digital media: The Media and The Message; Generation Cellphone; Video and Interactivity; Platforms Continue Reading…

Citizen Doctor and social networks

 Uncategorized  2 Responses »
Jan 192008
 

I wish people would stop confusing social media with social networks. Unless every single thing you do online is media, there is a difference! Ah well, here is a study on social health: ABOUT 60% OF ALL ADULTS over 18 use the Web to find health and wellness info, according to new research from iCrossing. And while search is still the dominant channel for accessing that info, Americans are increasingly turning to social media sites–including Wikipedia, blogs, message boards and social networking groups–to educate themselves about specific diseases or conditions. Over two days in December 2007, iCrossing questioned more than Continue Reading…

The Dream: David N Wallace

 Facebook, Online Communities, social networks  No Responses »
Oct 232007
 

Hey! I know him! That’s David N Wallace with his mug on telly. Adelaide boy, uber mensch with kludging bits together. He’s talking about an inclusive community here for dis/abled people – people “making stuff” for people who “need stuff”. What I’m about at LifeKludger’s is the fact that, again, some of the things need modifying. It’s not straight you grab something and it works. And we’re all individuals. But part of loving what your doing is just growing this ecosystem where there’s you know, a huge group of people out there that make things and pull things apart just Continue Reading…

Crikey! The Ads!

 Media, Social Media Australia  6 Responses »
Sep 012007
 

Crikey.com.au makes $100,000 from their crappy site! From Tom Worthington’s blog Net Traveller: Crikey.com founder, Stephen Mayne, gave a talk on Online journalism and its impact on traditional media, 29 August 2007 at the National Library of Australia in Canberra. He discussed how online journalism is changing traditional media and politics and if user-generated Web 2.0 content is journalism. the important bit: Stephen said that Crikey.com previously had Google AdSense advertisements which paid $1,000 a month and now sells its own web ads receiving $100,000 a month. Crikey.com advertises its issues on Google AdWords, spending $2,000 a month (their ads Continue Reading…

Media, TalkBack Radio and Professional Amateurs

 blogs, Citizen Journalism, Media  13 Responses »
Aug 122007
 

NB: There’s an EDIT UPDATE at the bottom about this debate. Click on it, I dare you. “Forget Objective Reporting” AFR Feb 2006 I feel sorry for The Australian Financial Review, I really do. Out of all mainstream media, they get this web 2.0 thing the least. And it’s our only daily financial newspaper. *sad* The poor poppets. That clipping above is from February 2006 – I wrote to AFR saying that (in case you can’t read the picture): “…aren’t collaborative journalism, web 2.0, user generated content , personalised media and so on and so forth, the buzz words for Continue Reading…

Hyper Consumers and IKEA

 blogs, Online Communities, Social Media Australia, social networks, user generated content, Wiki  3 Responses »
Mar 262007
 

In case you can’t read this banner, it says: Following IKEA News and Gossip For The Buckeye State Since 2004: Because Its Okay To Have Your Couch Be Cooler Than You Are.Students in my class laugh at me when I go on and on and on about IKEA. I guess I tried to pick a company that everyone knew but didn’t get too excited about, that had online fans. I mean, of course there are Harley Davison sites and Ducati sites and band and sports sites by fans. But IKEA? Rather than Google IKEA, let’s wiki search it… WikiPedia search: Continue Reading…

In bed with Martin and Mike and Emily and Stephen…

 Children, Event, Online Communities, Social Media Australia  No Responses »
Aug 292006
 

Tomorrow night, Mike Walsh is chatting with Martin Dalgleish at CBD in the city. MARTIN DALGLEISH, CEO Convergent Media, PBL will be our guest speaker joining Mike Walsh on the couch on the 30th August at the CBD Hotel.Reporting directly to the CEO of PBL, Martin is accountable for maximising PBL’s position in convergent and new media platforms. He achieves this through working with the stable of PBL investments in New Media, as well as assesses new market opportunities and emergent technologies. More here. Be there or be a polygon with four equal sides and four equal angles. Or perhaps Continue Reading…

WebDirections event – interface design and ethnographic research

 Children, Event, Online Communities, Social Media Australia  1 Response »
Aug 082006
 

The lovely Maxine Sherrin from westciv sent me this: Interface design, and the use of ethnographic research in designing for the web: announcing our second free Sydney event for 2006.On August 31 we’ve got a diverse evening, with Emily Boyd of Remember the Milk speaking about the development of this very successful Australian web app, along with Stephen Cox of Intuity, who’ll be talking us through the use of ethnographic research in the process of innovation and design.http://www.webdirections.org/2006/08/08/aug-31-event/Emily Boyd: Lessons learned from designing the interface of Remember The MilkEmily will talk about creating rich AJAX interfaces for web-based applications, and Continue Reading…

 Older Entries