Steven Noble to Forrester Research

 Jobs, Personal, Social Media Australia  2 Responses »
May 112008
 

Google find Steven’s Facebook photo first…

Industry moves afoot, dear Watson!

My primary responsibilities will be writing reports, fielding client inquiries and delivering consulting engagements.

In my research, I will write for interactive marketing professionals in particular as well as marketing and strategy decision makers in general.

Research topics will range from the Australian interactive agency landscape through to the impact of social computing on marketing and business strategy.

While based in Australia and focused primarily on this market, I will work as part of a global team that examines and compares trends across Asia Pacific, Europe and North America.

My new contact details are:

Steven Noble
Senior Analyst
Forrester Research

http://forrester.com

Steven is a great guy. Good luck with the new job Steven!

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Advertising spend online will increase (recession)

 social media, statistics  No Responses »
Feb 082008
 

Good ol’ Forresters (from AdWeek): NEW YORK The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study. According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will withstand tightened budgets. In contrast, marketers are likely to decrease spending in traditional media and even online vehicles geared to building brand awareness. Those findings stand in contrast to the previous economic downturn, when spending on Internet advertising cratered as marketers turned to tried-and-true media. Continue Reading…

 Posted by Laurel Papworth at 1:40 pm  Tagged with: , , , , , , , , , , , , , , , , , , , , , , , ,

Integration of offline and online communities

 Online Communities  No Responses »
Oct 102005
 

Integrate online and offline communities for increased stickiness and retention While e-commerce itself continues to be a nebulous component for many companies, as the demise of so many e-tailing efforts in the past year or so certainly indicates, including the Internet and its Generation Y devotees in an online/offline, clicks-and-bricks marketing mix seems paramount. “I don’t think any industry out there is going to be able to survive going forward without picking up these kids,” Antecol says. “In a relatively few years, they’re going to be their customers, and if they’re not catering to them now, how are they going Continue Reading…

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