Ever wondered which Australian companies, icons, brands have the most fans on Facebook? Here’s a list of fan Pages for Australian companies, in order of most fans. Please don’t confuse volume with being “good” at social media. Alriighty?
Nothing to see here, move along, this is for my social media classes. 
I use this list to teach classes on social media. We go through some of the pages and evaluate how well they are doing. We also look at the pages that aggregate all their products and brands on multiple tabs on one page versus individual pages for each brand. What is their default landing tab for non-members? We look at engagement, competitions, regularity of updates, if they seem to have a preplanned diary or are winging it etc. How many have a clean URL how many don’t. We usually pick a few and see how it works as a Hub-and-Spoke (do they have Facebook links/widgets on their website?). There’s always big debate over the list and how well they are doing. Don’t forget – numbers change over time ….
So, 21.5 million Australians. About 11 million to date are on Facebook with over 8 million “active” monthly (March 2010). How many Australian brands have “set up shop” to access Australian Facebookers do you think? Oh, and in the spirit of “I don’t have to get them all right because I have the internetz to help me” please let me know of the one’s I missed.
Page member numbers are current for end of March 2010.
Australian Facebook Fanpages by Member Numbers
- ACDC 1,950,000
- Bananas in Pajamas 1,132,000 (others include BiP 643,000)
- NZ Flight of the Conchords 726,000 and here 93,000
- Hamish & Andy 648,552
- Hey Hey It’s Saturday 432,000
- Australia Tourism Australia 372,000 fans unofficial 169,000
- Peter Andre 364,000 from Australia’s New Faces, then Britain
- Ugg Australia 330,000
- Billabong Girls 290,000
Billabong 200,000 - Pringles 261,000
- Bubble O Bill’s Icecreams from Streets 260,000
- Kylie Minogue 206,000 (spelt Kyle in URL)
- Steve Irwin 204,000
- Mr Squiggle 200,000 ABC TV?
- Hillsong 198,000
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