Natalie Imbruglia (@natimbruglia) responding to a fan on Twitter. natalieimbruglia

While a number of stars are still using Twitter for broadcast (get an intern to tweet 140 char press releases linking to full press release) more and more are using the online community Twitter in a social way. I blogged about the stoush between Perez Hilton and Ashton Kutcher where Ashton told Perez that basically he was just miffed because the blogger was being disintermediated – why do fans need people to blog/New Idea about celebrities when the celebs will tell us themselves through their own channel?

em-twitter

When it’s not Natalie, her management team (see above)  sign tweets E.M. (Egg Management). And there is a beautiful irony here – time after time in social networks I see the representatives become as ‘big’ a star as the stars themselves.  The community manager often is very popular, a known and *cough* loved entity. Very funny, this transference.

prague-natalie-twitter

A sound engineer – knowingly or unknowingly – has revealed privileged information about Natalie’s upcoming performances in Europe. private-show-natalie-twitter

That was her response (and we know it’s Natalie because there’s no sign off of EM, and there is plenty of space/characters left to type that). If you are a massive fan of Natalie Imbruglia’s these private insights into an unknown world are gold. Much better than airbrushed posters or photoshopped lies in trash magazines. Not that we don’t love that trash too. Heh.

Wonder if she DM’d him with a personal ticket to the show in Prague?

PS the main page Thumbnail shows Nat’s boobs, not her head. Dunno why, they aren’t that great. *miffed*

 

I think part of the disintermediation of communication means that it becomes much easier to catch the eye and ear of an individual. Whether they be the CEO of an Australian company, Malcolm Turnbull on Twitter or a celebrity like Stephen Fry, on services like Twitter you can find a way to engage with them. Fry is the global heavyweight of Twitter, with 200,000 active followers – more than any other, including US president Barack Obama. He has blacked out his Twitter photo avatar and changed his biography to read: “I’m blacked out: Stand up against “Guilt Upon Accusation” for Continue Reading…

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