Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD Hey all, I have some spots left in my Facebook 2 day course (it was offered to my email subscribers and current students first). Sydney CBD Facebook for Business course: Monday 6 & Tuesday […]
2017 How to Create and Use Facebook Lists: the old way has gone. Dear students, In this video lecture I walk you through creating Facebook Business Pages especially for LISTS. Why do you want lists? Oh to keep an eye on your industry, to see best practices from your fellow travellers, to find content to […]
Hey there, teachers and school type people, 🙂 tomorrow (Tuesday 19th October) I’m running some webinars with TTEDSC and NBN on how Schools can us Social Media Marketing Strategies. There are Q&A sessions and so on starting at 4pm. Session for Staff managing social profiles, pages & groups (Eg. Facebook or elsewhere). Staff who are […]
The Top 6 Reasons why a business doesn’t need social media and trust me I’ve heard them all – are: We know our customers, we don’t need to listen to them online I prefer to talk to my customers face to face We don’t need/have new customers (closed system) Customers just complain online Our customers aren’t […]
Are you concerned about Privacy and Facebook with students and teachers? Looking to see if Social Media Privacy can be managed? In this video I take you through setting up your Facebook Profile so you can manage privacy and student “friendship” with Facebook Lists. How to Limit Student Access to Teacher Facebook Newsfeed Create a List […]
Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff. They are focussing on the DATA behind social media. Viva La Big Data. I’ve been giving some keynote […]
How to create a social media press room and write a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks.
In my 8 ways to deal with negative criticism in social media course, I outline the 8 ways to deal with trolls on Facebook and bad reviews in social media. You can ignore, educate, lawyer up, fight back, confess, own etc. (see social media chart at bottom of post). Each social media response comes with a positive and a negative possible response (and you’ll often get both). The confession step is fine – apologise away – but make sure you are not digging a bigger hole.