How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? How about a bitchy tweet on Twitter? Fight with them? Ignore them? Promise to do better? Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience. PS: Your marketing intern may not have that skill!
Posted by Laurel Papworth at 7:10 pm Tagged with: blog, Facebook, negative, negative criticism, negative review, online community, social media, social network, tweets
Apr 202011
Want to monitor a Brand Page like CocaCola or Facebook’s Marketing Page on iGoogle or another RSS reader? It can be done but it’s not easy.
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Posted by Laurel Papworth at 6:08 pm Tagged with: Facebook, Facebook Page, feeds, how to, iGoogle, online community, rss, social media
Apr 172011
Such a sad story – 13 month old son dies while mother is playing Cafe World on the online community Facebook. GREELEY, Colo. – A northern Colorado woman who was playing a game on Facebook while her 13-month-old baby drowned in a bathtub was sentenced Friday to 10 years in prison. Shannon Johnson, 34, of Fort Lupton, cried as District Judge Thomas Quammen told her he didn’t think she was a bad person or that she killed her son on purpose, the Greeley Tribune reported. But, he added, that doesn’t mean her action wasn’t criminal. “You left this little boy Continue Reading…
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Posted by Laurel Papworth at 8:18 pm Tagged with: drowning, Facebook, mother, online community, social network, son
Mar 222011
Every day Facebook removes access to 20,000 members under the age of 13 for lying about their age. They lie about their age because under 13′s are not allowed on Facebook. Should Facebook ban them? Given that many young kids are on there to connect with friends and family at a distance – cousins overseas, Grandma interstate, is banning the right thing in this day and age? Or are there other solutions? What if Facebook was to create a “child” account attached to a parent account that parents could manage? From News.com Facebook bans 20,000 kids for lying about age Continue Reading…
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Posted by Laurel Papworth at 6:49 pm Tagged with: Children, cyberbullying, Facebook, online community, Safety, social network
What happens when the stock/securities exchange for your country has a computer glitch and closes down before the final bell? Well, nothing, if you are ASX Public Relations. No social media, no updates for hours. That’s pretty dangerous in these times. Especially when the “glitch” wipes $1.5 Billion off the Bourse. I checked Twitter – the number one REtweet for ASX is the one above.
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Posted by Laurel Papworth at 5:20 pm Tagged with: ASX, australian securities exchange, Australian Stock Exchange, crash, Facebook, linked in, not trading, social media, Twitter
What is Social CRM? Cloudcenter created Rainmaker to merge your Google Contacts with a social CRM tool – pulling and pushing info from LinkedIn, Twitter and Facebook. The business and personal voice combined as we become more social. CRM with bells!
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Posted by Laurel Papworth at 7:20 pm Tagged with: b2b, business, cloudcenter, Facebook, Google, LinkedIn, Online Communities, rainmaker, social crm, social media, social networks, Twitter
Sep 222010
Do you listen more to strangers or to friends? When it comes to social media and the influencer who wins – those you know but aren’t experts or those you don’t know who are? Digg has changed it’s social networking strategy from spotlighting key influencers who “digg” a lot of articles to collect followers (crowd gatherers) to news from your friends. The savvy Public Relations social media advocate is planning campaigns based around our mates, not celebrity Twitterati/Bloggerati, no?
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Posted by Laurel Papworth at 10:30 am Tagged with: changes, Digg, Facebook, friend, Online Communities, online community, Private, public, social media, social networks, stranger, Twitter, v4
Sep 022010
If flash mobbing was originally a group of strangers from the internet/Facebook meeting in the real world, doing a flash freeze at a set time and then walking off, what is agency created, arts organisation choreagraphed and danced, performance installations with professional filming and promotion to flog products?
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Posted by Laurel Papworth at 11:57 am Tagged with: agency, Circular Quay, Facebook, flash freeze, flash mob, flashmob, how to, martin place, mobile, online community, social media, Social Media Australia, Sydney
Facebook credits and liquidity program – integrating real world currencies, gift cards and virtual economies. What will happen now Facebook is 500,000 members strong? The currency of the internet?
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Posted by Laurel Papworth at 7:27 pm Tagged with: app2user, credit, currency, exchange, Facebook, facebook credits, liu, mobile, Online Communities, social media, Social Media Australia, social networks
Jul 132010
Online ads are dropping in price and blaming online communities. Yet social advertising rarely work because we are chatting with mates, and not to be interrupted by situationally irrelevant ads.
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Posted by Laurel Papworth at 6:26 pm Tagged with: Adage, ads, Advertising, Comscore, Facebook, Online Communities, social ads, social media, social networks
It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. No really, it is. Business realities? Don’t kid yourself…. A while ago, I joined a Ford Facebook campaign. You entered your name and contact details on Facebook to become a social media reviewer – get the car for the summer, write reviews on it etc. I entered the competition, I tweeted about my old Toyota Feroza breaking down (as a “hint hint”) and never heard another word back. Nothing, nada I don’t even know who won or why. Not a sausage back. Continue Reading…
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Posted by Laurel Papworth at 4:25 pm Tagged with: campaign, Facebook, Ford, Online Communities, social media, Social Media Australia, spam
Facebook keeps changing around what is private and what is public in the default settings. But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Also a diagram on private to public social networks. What will take Facebook’s place as the most secure, most protected, most private of sharing spaces online? Somewhere you can comfortably place the photos of the grandkids running around starkers at the beach? The New York Times had an interview with Facebook’s public policy executive, Elliot Schrage. Actually the New York Times crowdsourced the interview questions (collected 300) then presented them Continue Reading…
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Posted by Laurel Papworth at 12:37 pm Tagged with: diagram, Elliot Schrage, Facebook, laurel papworth, Online Communities, privacy, reclaim privacy, reclaimprivacy, settings, social media, social networks
Apr 242010
What would happen if you owned a newspaper but you asked your readers to do the distribution for you? The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site Note to readers: Today you will find a new home page feature, at the top right, that allows you to create a more personalized, social way to experience the news. We call it Network News. The new box highlights the washingtonpost.com articles, photos, blogs and other content most popular with Facebook users, who click a “Like” button to indicate their interest. The Continue Reading…
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Posted by Laurel Papworth at 9:24 pm Tagged with: digital footprint, Facebook, Media, news, newspapers, Online Communities, open graph, social networks, Washington Post
Facebook has recently launched a new version of F8 (their development platform) with Open Graph connectivity. You can now “Like” fanpages (instead of “Become a fan”) and with external sites like Pandora, if you “Like” the website (connect to it) you’ll get updates on music. This is basically Beacon in a new dress. For example, say I had a button called Like on this blog. You could click on that Facebook Like button and your friends on Facebook will get a newsfeed item saying “WhateverYourNameIs likes LaurelPapworth.com”. But it doesn’t stop there. Now everytime you are on Flickr, or Slideshare, Continue Reading…
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Posted by Laurel Papworth at 1:01 pm Tagged with: beacon, Facebook, like, open graph, privacty, privacy
I thought I had already blogged this but I can’t find it. How to swap your hideous http://www.facebook.com/pages/SilkCharm-Laurel-Papworth/26531835640 for http://facebook.com/SilkCharm – your own Facebook address! 1. Go to Facebook.com/Username – I don’t know why it’s called that. I’ve already set my personal account to be facebook.com/LaurelPapworth – this is how you do Business Pages, Fan Page, Brand Pages or whatever they are called now. 2. Now click Set Username for your Pages – you’ll get a list of your pages. You can also add URL names for Applications, not just Pages. 3. Make sure you spell your brand name correctly. Continue Reading…
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