Australia's Number One blogger: Problogger

 blogs, Event, social media, Social Media Australia  6 Responses »
Jul 092009
 

A dude  worth listening to – in a world with a lot of talkers, he is a doer. This is a list of Probloggers public speaking engagements in the next couple of months:

If you leave a comment on his blog, he’s promised to send you a naughty postcard from Las Vegas. Not. :P

Anyway, if you enjoy my presentations – which of course you do, or you wouldn’t be here – you’ll enjoy his, I’m sure!

 Posted by Laurel Papworth at 10:48 am  Tagged with: , , , , , , , , , , , , , , ,

Conference Schtick: How to do a public presentation

 Event, social media  11 Responses »
May 182009
 

I hate it when I see that an audience has paid a truckload of $$$ to attend a conference and what they get is advertisements from the speaker on the podium. *smack* This came outof TEDTalks via Tim Longhurst (today): Thou Shalt Not Simply Trot Out thy Usual Shtick. Thou Shalt Dream a Great Dream, or Show Forth a Wondrous New Thing, Or Share Something Thou Hast Never Shared Before. Thou Shalt Reveal thy Curiosity and Thy Passion. Thou Shalt Tell a Story. Thou Shalt Freely Comment on the Utterances of Other Speakers for the Sake of Blessed Connection and Continue Reading…

 Posted by Laurel Papworth at 4:29 pm  Tagged with: , , , , , , , , , , , ,

COURSEWARE: social media and PR Crisis Communication

 Course, Event, Featured, Online Communities, public relations, social media, social networks  37 Responses »
Apr 232009
 

Courseware for Social Media Workshops I’m going to gradually, as time permits, migrate all my courseware across to the new format, offer it for free download under Creative Commons for download (lulu or scribd), or physical colour workbooks via publish on demand Lulu (http://stores.lulu.com/laurelpapworth) . WARNING: I’ve ordered the new format printed workbook from Lulu but I need to check formatting, make sure fonts etc haven’t gone mad. Check back here – I’ll remove the warning in 3 days when the workbook arrives.  By the way, the converting, uploading and distributing of this content for free would go faster if I Continue Reading…

 Posted by Laurel Papworth at 11:40 am  Tagged with: , , , , , , , , , , , , , , , , , , , , , , ,

Seminar AFTRS: Film, TV Social Media Innovation

 Event, Online Communities, social media, Social Media Australia, social networks  3 Responses »
Mar 212009
 

Sydney Australia: I’m presenting at a public short (morning) course run through LAMP (Laboratory for Advanced Media Production) and AFTRS (Australian Film Television and Radio School) on 22nd April from 9:30 to 1pm.  The fee is $60 and Jackie Turnure (Hoodlum) and Justin Baird (Google) are co-presenting. Innovations in Multi Platform Content A selection of leading innovators in multi-platform content present recent projects in the areas of social media, cross platform storytelling, extended entertainment, games and online entertainment. Presenters include: * Laurel Papworth Social Media Strategist * Jackie Turnure, Head of Development and Production at Hoodlum (winners of 2008 BAFTA Continue Reading…

 Posted by Laurel Papworth at 12:44 pm  Tagged with: , , , , , , , , , , , , ,

Singapore: PR Social Media Course and Crisis Communication

 Course, Event, Online Communities, public relations, social media, social networks  7 Responses »
Mar 172009
 

Satirical cartoon- even wouldbe bank robbers need social media training from PR. I will be in Singapore 31 March – 1 April teaching a 2 day course: Understanding and Implementing Social Media into Your Crisis Management Strategy When advice needs to flow quickly from group to group, social networks are critical in the dissemination of information. Understanding the social media Government’s worldwide have used, social media such as Faceboook, blogs, wikis and MySpace to keep affected regions uptodate on the latest news on everything from earthquakes to equine flu. Companies are using social networks to monitor crisis with branding in Continue Reading…

 Posted by Laurel Papworth at 12:37 pm  Tagged with: , , , , , , , , , , , , ,

Event Australia: PR & New Media Summit Frocomm

 Event, Online Communities, public relations, social media, Social Media Australia, social networks, Uncategorized  6 Responses »
Feb 242009
 

Sydney Event: Tuesday and Wednesday next week. Read the full program but the speakers are: Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia Graeme Wood, Founder and Executive Director, Wotif.com Mia Garlick, Assistant Secretary, Department of Broadband Communications and the Digital Economy Francisco Cordero, General Manager, Bebo Andrew Cordwell, Director of Sales, Fox Interactive Media, Australia and New Zealand Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia Paul McKeon, Director of Communications, Deacons Steven Noble, Senior Analyst, Forrester Research Inc Walter Jennings, Founder, Perception Counsel Nick Hodge, Professional Geek, Microsoft Vanessa Stoykov, CEO, Evolution Media Geoffrey Continue Reading…

 Posted by Laurel Papworth at 12:31 pm  Tagged with: , , , , , , , , , , , , , , , ,

Revenue: Events in Social Networks

 Event, Featured, Monetization, Online Communities, revenue, social networks  3 Responses »
Jan 132009
 

Want to know where money will come from, when everything is free? Well, one area is real time events.  Synchronous (happening now, not delayed) means you are either there or you miss out. No place shifting, time shifting, format shifting. So events become important. Sort of the opposite of a few years ago when concerts were free/cheap marketing drives to sell albums. Now albums sell concert tickets. Heh. Don’t believe me? Go price good tickets to see Sting in Concert. I said good tickets, not ones in the back of the stadium, in the next suburb, staring at a dot Continue Reading…

 Posted by Laurel Papworth at 11:25 am  Tagged with: , , , , , , , , , , , , ,

Event – Future of H.R. Recruitment and Social Media

 Event  1 Response »
Jan 132009
 

Melbournites, listen up! Michael Specht is running a conference on H.R and Recruitment and social media. Time Session Speaker 8:30 AM Arrival & Registration with Tea and Coffee 9:00 AM Welcome and Introduction Michael Specht 9:10 AM Keynote – Thoughts from TED 2009 Stephen Collins 10:10 AM Implementation of Enterprise 2.0 and its Value in Organisations Sean Lew 10:50 AM Morning tea 11:10 AM TBD 11:50 AM Web 2.0 in recruitment Thomas Shaw 12:30 PM Lunch 1:30 PM Case study on informal learning Jasmin Tragas 2:15 PM Legal issues to consider for Web 2.0 Michael Park 3:00 PM Afternoon Tea Continue Reading…

 Posted by Laurel Papworth at 8:14 am  Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Social Media: Facebook blogs marketing course

 Course, Education, Event, laurel papworth, social media, Social Media Australia, Training  2 Responses »
Dec 182008
 

Social Media Campaigns: please see your doctor if symptoms persist. Do you know someone a little social media…challenged? They might like to explore social media campaigns in some depth? My courses fill up pretty quick at the University of Sydney, but this semester we are running the course twice. To cater for extra interest. These are one-day professional development courses. They give an adhoc Facebook or Twitter user an overview of marketing into social network, and tools to engage, create, monitor, analyse social media marketing campaigns. And lunch. Web 2.0 – Facebook, blogs and marketing Class code: 09SMR1007 | Status: Continue Reading…

 Posted by Laurel Papworth at 10:08 pm  Tagged with: , , , , , , , , , , , , , , , ,

Australia: Social Media Marketing Campaign

 Event, Featured, Marketing, Online Communities, social media, social networks  7 Responses »
Nov 082008
 

Here’s the presentation I gave in Perth on Thursday, at Edge of the Web. Social Media Marketing Campaign View SlideShare presentation or Upload your own. (tags: eotw wawa) If you are too lazy – and I know my audience well – basically do this: get involved, read what’s out there, source top bloggers, forums, bulletin boards, Twitterers, Digg fanatics and Facebook discussion groups – read and understand them. create – or better yet, find – social media assets you didn’t know you already had. Powerpoint presentations from the shareholder meeting? Put ‘em up on slideshare. FAQ’s and Customer Service Tip Continue Reading…

 Posted by Laurel Papworth at 6:47 pm  Tagged with: , , , , , , , , , ,

Sydney: Social Media Course

 Course, Event, Online Communities, Social Media Australia, social networks  2 Responses »
Oct 082008
 

THIS FRIDAY! There are two places left on Friday’s Web 2.0 – Facebook, blogs and marketing course that I teach at the University of Sydney, Centre for Continuing Education (Professional Development) Probably:Social Media Audit – finding and listening to what’s going on. How not to be overwhelmedEngaging with bloggers. Blogging, using social media for PR and marketing. One to many channel etc.What is Facebook to marketers – few to few, gated community.Ripple distribution of content and discussions.Monitoring your campaign.Oh and probably some statistics, setting metrics and analytics. Good news is, you get a Uni Sydney Certificate for the day’s course. Continue Reading…

 Posted by Laurel Papworth at 3:25 am  Tagged with: , , , , , , , , , , , , ,

Frocomm Government Public Service 2.0 Social Media

 Event, government, public relations, Social Media Australia  No Responses »
Sep 042008
 

I was in Melbourne yesterday, giving the keynote at Glen Frost’s Frocomm New Media Summit conference. Great crowd, lots of thoughts flying around. Government 2.0 and Public Servants 2.0 View SlideShare presentation or Upload your own. (tags: government public) Basically I went through a few different types of social media networks – blog (content), wikis (collaboration) and so forth. I also included this video of RocketOn to show the Live WebRocketOn – a layer over normal web pages so that Avatars can chat about the news and play with pixel branded products. …and also made mention of non-media social networks Continue Reading…

 Posted by Laurel Papworth at 6:08 am  Tagged with: , , , , , , , , , , , , , , , , , , , ,

Australia: Social Media Course

 Course, Event, Online Communities, social media, Social Media Australia, social networks  1 Response »
Aug 292008
 

Update: For latest courses, please see  Australia Social Media Courses – Sydney, Melbourne and Brisbane . Another one of my infamous Facebook Blogs and Marketing (Web 2.0) courses at the University of Sydney Professional Development centre (public courses) is coming up on Friday 10th October: Web 2.0 – Facebook, blogs and marketingCourse description: You probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. We’ll look at case studies of Continue Reading…

 Posted by Laurel Papworth at 9:50 am  Tagged with: , , , , , , , , , , ,

Australia Conference: PANPA Publishing

 Event, Online Communities, social media, Social Media Australia, social networks  1 Response »
Jul 152008
 

Yooohooo, anyone in Queensland September 8th to 10th? Around Conrad Jupiters? I’m speaking at PANPA then, plus running a 1/2 day workshop for a client. Here’s the details of the conference: PANPA08 Winning the Next Publishing Battle In Print and Digital Day One seems to be workshops – there’s one on Editorial Innovation – Building Community inThe next two days have mostly media proprietors as speakers except for, well, The Honourable Kevin Rudd, Prime Minister of Australia, who is opening. And The Less-Honourable Laurel Papworth, SilkCharm of Australia will be waffling on and giggling up on the podium too. The Continue Reading…

 Posted by Laurel Papworth at 3:08 pm  Tagged with: , , , , , , , , , , , , , , , , ,

Course: Social Media Marketing Campaign

 blogs, Course, Education, Event, Facebook, Online Communities, social media, social networks, web 2.0  1 Response »
Jun 302008
 

My attempt to scare marketeers into attending one of my web 2.0 social media courses. Did it work? *advertisement coming up* I teach a one day public course on how to create a social media marketing campaign. It’s on Friday 18th July at the University of Sydney, Centre for Continuing Education: Course description: Web 2.0 – Facebook, blogs and marketingYou probably already know a little of YouTube, Facebook, Flickr and del.icio.us. In this one-day course you’ll get a real taste of the marketing power of the new Web 2.0 services: blogs and wikis, user-generated content, citizen journalism and social software. Continue Reading…

 Posted by Laurel Papworth at 5:45 pm  Tagged with: , , , , , , , , ,
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