YouTube Symphony Sydney Opera House

 Event, Online Communities, social media, Social Media Australia, social networks  12 Responses »
Mar 212011
 
005_Sydney Opera House YouTube Symphony

by Gary Hayes

YouTube Symphony Sydney Opera House Online Community Makes Music! Imagine The X Factor but the auditions are held online, the music is classical and The London Symphony Orchestra and others “judge” the YouTube videos on the players precision and tone. Well, The Sydney Opera House hosted 25 million people (most of them online!) last night for the Youtube Symphony. A hundred or so sat outside in the rain and watched the light show or the screen in Hyundai or whatever it’s called, Park.

My partner and I headed to Circular Quay last night to sit in the rain and wind and watch/listen to the YouTube Symphony. A melodious concoction of medias indeed. We streamed the YouTube channel live to an iPad so we could listen to the music and watch what was happening inside The Sydney Opera House, while sitting at tables and chairs of a closed restaurant, out of the rain, across the water. Gary took photos eg the one above, while I mused out loud (ok, whinged) about the end of summer, the sleeting rain, and why was watching classical music via an iPad and coloured walls more interesting than watching a normal orchestra play in a normal hall. Which, let’s face it, I’d rather nibble off my left arm than do. Yet strangely it was. Every time we tried to leave, the full moon played peekaboo with the clouds, or a piece would come on and the crowd sitting in Hyundai Park ( dunno it’s real name, they were the sponsors for the event and boy did we ever know it) would chirp up and come alive.

008_Sydney Opera House YouTube Symphony

by Gary Hayes

Experiential social media is on the rise. How can we slice and dice old experiences into new fragments? This could have been taken much much further but as a baby step, it wasn’t half bad. My main tip would’ve been to let  more people know about it. Such as a shame the harbour area was empty though I know the Opera House (contained space) itself sold out in like 60 seconds flat and apparently 25 million eventually watched it online (staggered streaming worldwide) but even with the weather, there should’ve been a lot more on the ground. Use your influencers to promote events!

These events call for a shared experience – the people in the Opera House, the people drenched outside in the rain sitting on soggy cardboard, the millions watching the streaming online.

Like this one tweet: “If the whole world could be entirely involved in this moment at the same time in the same way….”

I too, liked that tweet, Michael Humphrey (Forbes).

Social Media: Australian Society of Travel Writers

 Online Communities, social media, social networks  10 Responses »
Mar 092011
 

In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Great group – both speakers and audience. I was on a panel and then ran a bit of a workshop. I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media. Social Media and Travel writers View more presentations from Laurel Papworth Anyway sorry for the delay, but you can download the Social Media and Travel Writers presentation from Slideshare or just flick through the slides above.

Social Media and Ad:Tech Tokyo

 Event, Online Communities, social media, social networks  5 Responses »
Mar 092011
 

I spoke on how Japanese companies were doing in social media overseas. Japanese people on the panel talked about online community and social media marketing at home, and I focussed on how it was working for Japanese companies in America, Europe, Australia etc. An amazingly popular talk, people were lined up outside to try and get in – though I think the conference itself had 8000 participants, so hardly surprising. You go to some conferences these days and the number of speakers out numbers the participants. The key for me was to look at group activity versus the use of Continue Reading…

June 30: Mashable Social Media Day #SMDay Sydney

 Event, Online Communities, social media, social networks  14 Responses »
Jun 102010
 

Join Mashable in celebrating Social Media Day. Well actually they will be in the States have a little snooze no doubt, but we’ll be celebrating it here. Then after we climb into our jimjams and head to lullaby land, they will be partying on. Still, it’s the thought that counts. Wednesday June 30th is global social media day. Celebrating all things social and media-ish. Social Media Day from Mashable: As far as we know, there is no official Social Media Day. But we do think there should be one. So we invite you to celebrate the revolution of media becoming Continue Reading…

Experiential Economy: Social Media Business Podcast

 Online Communities, podcast, social media, Social Media Australia, Social Media Business, social networks  20 Responses »
Oct 152009
 

What is “the experience economy” – is it the next step on from agrarian, commodity, service…? How does value – and therefore money, currency – shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize something in our minds? The first episode of my new podcast, Social Media Business, looks at revenue stream associated with providing your online community or social networks with a real world experience such as a meetup, conference or party.

Conference Schtick: How to do a public presentation

 Event, social media  12 Responses »
May 182009
 

I hate it when I see that an audience has paid a truckload of $$$ to attend a conference and what they get is advertisements from the speaker on the podium. *smack* This came outof TEDTalks via Tim Longhurst (today): Thou Shalt Not Simply Trot Out thy Usual Shtick. Thou Shalt Dream a Great Dream, or Show Forth a Wondrous New Thing, Or Share Something Thou Hast Never Shared Before. Thou Shalt Reveal thy Curiosity and Thy Passion. Thou Shalt Tell a Story. Thou Shalt Freely Comment on the Utterances of Other Speakers for the Sake of Blessed Connection and Continue Reading…

Australia EVENTS: Free Social Media seminars

 Event, Online Communities, social media, Social Media Australia, social networks  12 Responses »
Apr 272009
 

… not all are free, some are $60. But free works better at grabbing attention. It’s called “online marketing”. (haha) Please don’t tell the ACCC!  HEAPS MORE INFORMATION HERE SOCIAL MEDIA SEMINARS OVERVIEW: April 22nd 9:30- 1pm Innovation in Cross Platform content. We basically showed TV and film using social media in a really really extended way, including games and full collaboration. You missed it. April 29th Wed 29 April – 6pm – 7pm seminar on Free Open Source and Creative tools No Registration Required, just show up at AFTRS in The Entertainment Quarter (next to Hoyts). Social Media is Continue Reading…

Singapore: PR Social Media Course and Crisis Communication

 Course, Event, Online Communities, public relations, social media, social networks  7 Responses »
Mar 172009
 

Satirical cartoon- even wouldbe bank robbers need social media training from PR. I will be in Singapore 31 March – 1 April teaching a 2 day course: Understanding and Implementing Social Media into Your Crisis Management Strategy When advice needs to flow quickly from group to group, social networks are critical in the dissemination of information. Understanding the social media Government’s worldwide have used, social media such as Faceboook, blogs, wikis and MySpace to keep affected regions uptodate on the latest news on everything from earthquakes to equine flu. Companies are using social networks to monitor crisis with branding in Continue Reading…

Free Event: with co-founder of MySpace

 Event, Social Media Australia, social networks  11 Responses »
Jan 192009
 

Wanna spend an afternoon on social media, social networks, revenue and marketing? Join Adknowledge / Digital Media and discover how to build your brand through social media. The digital tipping point – The future of branding and social media Brett Brewer (President of Adknowledge & Co-founder of Myspace) “Who killed Traditional Media” Brian Garret (Crosscut Ventures – California) “Brand Engagement in Social Media” Markus von der Luehe (Managing Director, Adknowledge Australia) Alistair Henderson (Director OMD Fuse) “I Kissed Social Network Marketing, and I Liked It.” (apologies to Kate Perry) Fi Bendall (Director Bendalls Group) “How Social Media Translates into Social Continue Reading…

Australia: Social Media Marketing Campaign

 Event, Featured, Marketing, Online Communities, social media, social networks  7 Responses »
Nov 082008
 

Here’s the presentation I gave in Perth on Thursday, at Edge of the Web. Social Media Marketing Campaign View SlideShare presentation or Upload your own. (tags: eotw wawa) If you are too lazy – and I know my audience well – basically do this: get involved, read what’s out there, source top bloggers, forums, bulletin boards, Twitterers, Digg fanatics and Facebook discussion groups – read and understand them. create – or better yet, find – social media assets you didn’t know you already had. Powerpoint presentations from the shareholder meeting? Put ‘em up on slideshare. FAQ’s and Customer Service Tip Continue Reading…

Frocomm Government Public Service 2.0 Social Media

 Event, government, public relations, Social Media Australia  No Responses »
Sep 042008
 

I was in Melbourne yesterday, giving the keynote at Glen Frost’s Frocomm New Media Summit conference. Great crowd, lots of thoughts flying around. Government 2.0 and Public Servants 2.0 View SlideShare presentation or Upload your own. (tags: government public) Basically I went through a few different types of social media networks – blog (content), wikis (collaboration) and so forth. I also included this video of RocketOn to show the Live WebRocketOn – a layer over normal web pages so that Avatars can chat about the news and play with pixel branded products. …and also made mention of non-media social networks Continue Reading…

Australia Conference: PANPA Publishing

 Event, Online Communities, social media, Social Media Australia, social networks  1 Response »
Jul 152008
 

Yooohooo, anyone in Queensland September 8th to 10th? Around Conrad Jupiters? I’m speaking at PANPA then, plus running a 1/2 day workshop for a client. Here’s the details of the conference: PANPA08 Winning the Next Publishing Battle In Print and Digital Day One seems to be workshops – there’s one on Editorial Innovation – Building Community inThe next two days have mostly media proprietors as speakers except for, well, The Honourable Kevin Rudd, Prime Minister of Australia, who is opening. And The Less-Honourable Laurel Papworth, SilkCharm of Australia will be waffling on and giggling up on the podium too. The Continue Reading…

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