There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Is your organisation doing the minimum they can do, or are they quite advanced? I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. It’s probably worth noting that every baby steps stage in social media engagement is valid – from little acorns big ol’ oak trees grow 
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No Comments? No Engagement
I’ve been meaning to write this post forever. It really annoys me when people turn off comments, still call it a blog (not ‘a website with an easy to update article engine‘) and then waffle on about “engagement”. Take Seth Godin for example: Why I don’t have comments Judging from the response to my last post, some of my readers are itching to find a comment field on my posts from now on. I can’t do that for you, alas, and I thought I’d tell you why. I think comments are terrific, and they are the key attraction for some Continue Reading…