So you created a collaborative space, found a bunch of customers to act as brand evangelists, encouraged user generated content, watched relationships created and developed, ran events and recognised rituals. Then the campaign was over. Either the budget got cut, someone got cold feet, a new better campaign was created, or the ROI just wasn’t there. Time to turn it off, shut it down, pack it up. But there’s a problem. The community created the content you are about to delete. They invested time and energy and sometimes money into creating your campaign for you. They are not going to Continue Reading…
Aug 272008
Posted by Laurel Papworth at 5:03 am Tagged with: energy, Melbourne, miffed member, Online Communities, Premier, second life, social media, Social Media Australia, social networks, user generated content, Victoria, youtube
Click for full size: nominate yourself to present or be on a debate/panel and you’ll be given a soapbox from which to do it! Or just register to come and listen and yell out stuffz. BarCamps are unEvents with unSpeakers and are unOrganised. To find out what that means, you have to attend. But seriously, they are pretty vibrant, rambunctious affairs. Very very different from something an industry – say media or interactive – would run. Some technical, some marketing, lots of blue sky (no doubt) some practical stuff. It’s on this coming weekend: About BarCampSydney3 Date: 5th and 6th Continue Reading…
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Posted by Laurel Papworth at 6:01 pm Tagged with: conference, energy, Event, events, Social Media Australia, social networks
Anyone wanna help me build an online community for Potts Point? WikiMapia is the project – finally a reason for wanting popup ads! You find it amazing that everyday people would donate time and energy to mapping maps with useful information. I find it amazing that anyone found all-day parking that close to Sydney Harbour and that they would tell anyone! Techorati Tags: social networks, Online Communities, Maps, locality, suburb, local, wikimaps
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Posted by Laurel Papworth at 2:13 pm Tagged with: energy, Maps, Online Communities, online community, social networks, Sydney Harbour
Oct 202007
The Customer is on Your Side: Got more examples of hyper consumers?? Tell me and I’ll post them, with a link/hat tip back to your site. (see here for the Customer is NOT on Your Side) Some products and services have always been built around brand evangelists who love your products and services and donate time and energy and skill to building your brand with no thought of reward. And no, I’m not talking about your marketing consultant. Think entertainment. Think sports – where would *insert name of sports team* be without consumers buying tickets, wearing the sports gear, scarves Continue Reading…
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Posted by Laurel Papworth at 9:00 pm Tagged with: energy, Harley Davidson, marketing consultant, Nike, Online Communities, social networks
Sep 222007
Yeh I know, pollies in online communities is boring, but here’s an interesting debate at broadband’s most powerful online community, Whirlpool (WP), posted half an hour ago: Does Whirlpool have a formal policy on what sort of contributions political candidates can make here? A few weeks ago, I ran upon the site of a NSW senate candidate with very forwarding thinking IT/broadband/comms/energy related policies. I pointed it out with a thread in OtI which was promptly deleted for being promotional. Yesterday while idling in a Linux-related IRC channel, I read someone (who turned out to be the same person!) saying Continue Reading…
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Posted by Laurel Papworth at 9:37 pm Tagged with: Andrew, broadband, Broadband General, company/politician, energy, general, Google, ISP, Kate Lundy, Linux, normal search engine optimisation, not just this specific instance, NSW senate, Online Communities, online community, politician, search engine, Senator, Shadow Minister for Communications, Social Media Australia, social networks, sponsored search, telstra, voice over IP, VOIP, whirlpool
Jul 252007
While I personally am all for global warming – it’s been too darn cold lately, what’s a few degrees between friends? – I totally get that others may not concur. Heh. Am I in trouble now? Anyway, this is from Blackle: How is Blackle saving energy? Blackle was created by Heap Media to remind us all of the need to take small steps in our everyday lives to save energy. Blackle saves energy because the screen is predominantly black. “Image displayed is primarily a function of the user’s color settings and desktop graphics, as well as the color and size Continue Reading…
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Posted by Laurel Papworth at 4:43 pm Tagged with: black web pages, energy, energy saving, energy savings, Google, Green, Internet browser, Online Communities, Search, search engine, social networks, web browser
Thanks to Sime in the Australian Drupal community for this one: Web Programmer / DrupalD2P started in 1998 to deliver the very large and fragile hi-res artwork files used in publishing. We now license our technology through-out the world to ad agencies, publishers, design studios, printers and universities. We pride ourselves on being at the innovative edge of Internet technology for the graphic arts industry with a string of successes behind us. The demand for our newly introduced web suite has created this need to expand our development and production capacity. Our working environment is casual, no stress heads, just Continue Reading…
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Posted by Laurel Papworth at 5:44 pm Tagged with: Ajax, CVs, Eclipse, energy, following technologies, internet technology, introduced web suite, Javascript, Linux, Perl, php, Programmer, Python, Social Media Australia, SQL, Team player, technology through-out, web applications, XML
I really enjoyed Derek Featherstone’s talk. A powerhouse of energy, this guy has a mission to make websites usable to disabled people. One website at a time. Accessibility Roolz. I’m not a coder or a designer or anything so I only went to the overview presentation but it was really really interesting. I loved the fact Derek get’s his inspiration from his environment. His stories of cross walk signs and signals were enlightening and educational. I’ve done the same thing wandering around my neighbourhood, associating certain real life things with online communities. The logo above takes you to caughtya.org. It’s Continue Reading…
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Posted by Laurel Papworth at 4:32 pm Tagged with: Derek Featherstone, designer, energy, Online Communities, online community
Dunno if that’s the right title but it will do for now. Found this little snippet by Bryan Zilar at WebMonkey, via umm Wired I think. Heather Gold is the inventor of something she calls Open Source Management. Through her company, Subvert, she stresses the importance of bringing socially open technologies such as wikis and blogs — as well as good, old fashioned face to face meetings — into the arena of personnel management. By using these open source tools, employees get a chance to contribute to the culture of their workplace. They can share ideas, build new relationships, and Continue Reading…
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Posted by Laurel Papworth at 3:54 pm Tagged with: Austin, Bryan Zilar, energy, Google, Heather Gold, Helen Gold, knowledge management, mainstream media, Online Communities, online community, online games, open source tools, open technologies, personnel management, socially open technologies, Subvert, Texas, traveller and technology writer
I'm running small, one-day computer based
Co.mments Dead
So often it is passion that makes a user generated content site – like a blog – great. Or a social tool such as a bookmarking site stand out above the rest. Or a social network hit the spot. Every time, passion.
But what happens when the passion dies?
co.mments dead
co.mments will be shutting down Jan 11, 2009. It’s been a wonderful ride, unfortunately regular upkeep, and our friendly spammers, have turned it into a chore. I need the time and energy to focus on other things, so sadly, I’m going to shutdown the site by the end of this week. Thank you all for your support, Assaf
I liked co.mments, it allowed me to keep track when I was doing a social media audit. Some sites only give you RSS on the main posts, not comments. Plus, you only really want to track responses to your own comments in some situations.
With this dot.com crunch (see my post Dot.Com Crash 2.0: UGC Tears Before Bedtime from August 2007) it is OUR content, OUR sweat and blood, as customers, not investors that will be lost. Because the day they turn off YouTube or Flickr, you might wanna make sure you have backed up your content…