API Widget Economy: Social Media Business Podcast

 Featured, Monetization, Money, Online Communities, revenue, social media, Social Media Business, social networks  14 Responses »
Nov 032009
 

Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. Web 3.0 is “little bits everywhere” – don’t force customers to come to your site, let them do purchase your products on their site, where they are, and let their social network be informed. An overview of social media monetization revenues.

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API Widget Economy: Social Media Business Ep.003 from Laurel Papworth on Vimeo.

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Social Media Monetization: Craigslist hits $100m

 Monetization, Money, Online Communities, revenue, social media, social networks  16 Responses »
Jun 122009
 

Establishing revenue and monetization from free social media sites – Craigslist is hitting $100 million this year. Online Communities and Social Networks may yet show Rupert Murdoch a thing or two. Including the new rivers of gold?

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Australia Social Finance: List of Peer to Peer loans and p2p banks

 Featured, Money, Online Communities, peer2peer, social media, Social Media Australia, social networks  16 Responses »
Jun 012009
 

After the radio interview with Tony Delroy a few days ago, I’ve had an inordinate number of requests for information on social lending and microfinancing sites. Particularly Australian p2p banks. Remember a bank holds money that the community members have each – for example, salaries, or savings. Then the bank manager takes the community money and decides who to give loans to – back to a community member. Peer to peer loans (many members providing parts of one loan) simply disintermediates the aggregator/bank manager. Bypasses the middle man – the community members decide who they are going to lend the Continue Reading…

 Posted by Laurel Papworth at 1:48 pm  Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

List of Top Enterprise 2.0 Apps at CeBIT Australia

 Enterprise 2.0, Event, Featured, Online Communities, social media, Social Media Australia, social networks, web 2.0  12 Responses »
May 122009
 

Was on a panel today, at Cebit 2009 at Darling Harbor, Sydney.  You might like part two where I showed a list of Enterprise 2.0 tools and “built a company” from them. In 15 minutes.  FredCavazza.net for social enterprise layout Prosper.com for peer to peer loan for startup TheFunded.com for checking out your Venture Capitalists (I’m a paid member) InvoicePlace for invoicing in the cloud Twitter.com/BigPondTeam running customer service in social networks Yammer.com - Twitter wannabe for Enterprise ThoughtFarmer - cool enterprise Directory for sociability API stuff eBay, Amazon, Salesforce – I’d open up my products for devs to create widgets and apps and to the customer Continue Reading…

 Posted by Laurel Papworth at 9:42 pm  Tagged with: , , , , , , , , , , , , , , , , , , , , , , ,

Pay for News vs Save The Media

 Featured, Media, Online Communities, social media, social networks  8 Responses »
May 072009
 

Just a quick follow up on Death Cycle of Newspapers – News Corp will charge for newspaper websites, says Rupert Murdoch - Current days of free internet will soon be over, says media mogul (The Guardian) Rupert Murdoch expects to start charging for access to News Corporation‘s newspaper websites within a year as he strives to fix a ­”malfunctioning” business model. Encouraged by booming online subscription revenues at the Wall Street Journal, the billionaire media mogul last night said that papers were going through an “epochal” debate over whether to charge. “That it is possible to charge for content on the web Continue Reading…

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Apple hijacks eBay site

 peer2peer, Social Media Australia  11 Responses »
Feb 052009
 

I’m assuming it’s hackers at Apple, because if it’ s a co-branding thing, it’s just bloody rude and disrespectful to the customer. STEPS: Go to ebay.com.au Type in iPhone – like this  hit return. You’ll be HIJACKED to a page called http://www.ebayasiapromo.com/sgwidget/apple/dlp?site=15&kw=apple+mac (once I got ipod classic instead). looks like this There are no – none- zero-null iphones on that page. I don’t know how to look up iPhones on eBay now. I want an old 8g, 2G one. Less than $500 kthnxbai Bloody eBay. Bloody Apple. How annoying is that? eBay stop it – you might have done a Continue Reading…

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Social Media: Bank Robbery

 Humour, Law, Online Communities, social media, social networks  1 Response »
Oct 112008
 

Leveraging social media sites for good – or evil. Here’s how you rob a bank: put an ad in Craigslist (social ads) asking for road workers, wearing a yellow vest, safety goggles, a blue shirt, and a respirator mask to take a job outside Bank of America at 11am on a specific day. Offer them $28.50 per hour for showing up. you, the bank robber, wear a yellow vest, safety goggles, a blue shirt, and a respirator mask run up to armored truck, pepper spray escape in an inner tube down a river. The police are said to be using Continue Reading…

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Social Media Monetization and Revenue

 digital economy, Featured, Featured Articles, Monetization, Money, Online Communities, peer2peer, revenue, Social Media Australia, web 2.0  217 Responses »
Sep 272008
 

Presentation at PANPA (part) and WebDirections 2008 (full). This article is about the various social media monetization strategies and the powerpoint presentation (embedded) shows some case studies and examples, including social network size, the revenue streams, valuations and profits. Click for full size of Revenues for Social Networks diagram. REVENUE SOURCE: The X Axis (the horizontal one) is whether the money comes to you (you are the social network host or provider) from the members in the community or from external clients such as advertisers or sponsorship from companies. REVENUE FLOW: The Y Axis (vertical one) asks if the money Continue Reading…

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eBay changes and my Crikey article

 Featured, Media, Online Communities, social networks  5 Responses »
Aug 262008
 

Crikey.com.au has an article today that I wrote. I’m posting it here Crikey locks down content for paid members. I think you should be able to read it, but if you are a Crikey member and want to comment go to their site. : eBay turns to the dark side One of the toughest things in business is the game of building trust. Trust and reputation are everything in commerce and even more so online — there’s nowhere to hide. Which is why the latest series of decisions by eBay are so astounding. The online marketplace that eBay addicts have Continue Reading…

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Twitter: Reputation Management in Social Networks

 Facebook, Featured, Online Communities, social media, social networks, Twitter  35 Responses »
Jul 182008
 

I’d like to show you how I see Profile, Identity, Reputation and Trust online. In other words, Brand Reputation Management – even if your brand is a Brand of One (you) you might find it interesting:It’s on Flickr – thanks to GaryPHayes who was able to interpret my scrawls into diagram The quick and dirty version: We create a Profile (My Account) on a site, we make friends and add applications and groups and events to define Identity. We interact over time, offering content and comments and ratings which gains us a Reputation. That Reputation is then turned into a Continue Reading…

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Australia: Social Media Freelance Journalism

 Citizen Journalism, Featured, Online Communities, social media, Social Media Australia  37 Responses »
Jun 182008
 

| View | Upload your own My presentation slides to Freelance Journalists Group (80 or so) last night – you can flick through the slides by clicking. As I mentioned earlier, I was invited to talk to The Sydney Freelance Journalists Group (MEAA)Basically the slides focus on blogs as content, facebook/digg as distribution, twitter as sources of stories and widgets/rss as advertising. Plus the need to blog to develop protection – from having ideas stolen and from editors wanting a writer/journo/blogger with an inbuilt readership/profile/acclaim. blogs being like Citizen Journalist articles. Depth of content, one to many, open distribution, ripple Continue Reading…

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Not Australia: social networks on mobile

 mobile, Online Communities, social networks  2 Responses »
May 072008
 

Americans have all-you-can-eat bandwidth to their mobile phones for around 30 bucks a month right? (Mobile Business Magazine) As Facebook, Bebo and eBay top the popularity charts on Vodafone Mobile Internet, Vodafone UK has today changed the way it structures its price plans to include access to the internet and email on their mobile as an integral part of the monthly price plan. The move means that pay monthly customers will no longer need to buy an additional internet bundle for £7.50 but instead every plan will automatically include internet access. The new plans will give Vodafone customers reliable and Continue Reading…

 Posted by Laurel Papworth at 8:17 pm  Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Twitter account on eBay

 Money, Online Communities, social networks, Twitter  6 Responses »
Apr 132008
 

When people create an economy around an item, it’s because in their eyes, they’ve monetized it. Oh, maybe not in actual currency but hey! if it has importance as a medium of exchange, a store of value or a standard of value then it IS monetized. Even if I’m giving you 3 apples and my teddy bear, I am showing you it’s worth something. Ebay will often tell you what people are trading and therefore, what is valued. (ebay page of twitter sale) I really love my Twitter account but I feel like I haven’t been using it the way Continue Reading…

 Posted by Laurel Papworth at 9:03 pm  Tagged with: , , , ,

Australia ROI: Investment and Revenue in Social Networks

 Monetization, Online Communities, revenue, social media, Social Media Australia, social networks, statistics, virtual world  5 Responses »
Feb 182008
 

I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to invest in your you-beaut idea for an online community. But they only want three things: your exit strategy and your revenue stream. Well, there’s probably a third thing but I don’t know what it is. You, of course, are creating your community with ethics, high Continue Reading…

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