Oct 072009
 

Electrolux global social media summit in Stockholm with video of me Laurel Papworth as the representative from Australia/Asia.  Peter Shankman from HelpAReporterOut was part of the summit too!

Electrolux hosted a global social media summit from Stockholm, Sweden on Monday night. They invited a social media strategist from each continent to speak for 10 minutes on the State of Social Media in their country or region. There was dodgy sound – India and Hong Kong were worse than mine and hardly able to be heard. The American representative was Peter Shankman, the guy that started HARO – Help a Reporter Out, initially as a Facebook group and now a mailing list of 100,000 supporters.  I have blogged about before.  I was invited to speak as the Australian representative:


Note, I haven’t been in online marketing since 1989 – I’ve been in online communities since 1989. Kind of a major difference.

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Jul 012009
 

John Hartigan, chief of News Corp Australian office went on the attack today. It might be just me, but the whole thing reeks of the newspaper ship sinking and an angry captain not making any sense. From Duncan Riley’s The Inquisitr: Almost anyone can start one of these sites, with very little capital, no training or qualifications. Then there are the bloggers. In return for their free content, we pretty much get what we’ve paid for – something of such limited intellectual value as to be barely discernible from massive ignorance. JOHN HARTIGAN It’s an interesting rant and quite the Continue Reading…

Feb 242009
 

Sydney Event: Tuesday and Wednesday next week. Read the full program but the speakers are: Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia Graeme Wood, Founder and Executive Director, Wotif.com Mia Garlick, Assistant Secretary, Department of Broadband Communications and the Digital Economy Francisco Cordero, General Manager, Bebo Andrew Cordwell, Director of Sales, Fox Interactive Media, Australia and New Zealand Brian Giesen, Digital Specialist, Ogilvy PR 360 Digital Influence Australia Paul McKeon, Director of Communications, Deacons Steven Noble, Senior Analyst, Forrester Research Inc Walter Jennings, Founder, Perception Counsel Nick Hodge, Professional Geek, Microsoft Vanessa Stoykov, CEO, Evolution Media Geoffrey Continue Reading…

Dec 162008
 

.. so what is a “social media proprietor”? And how is s/he different from a blogger? Dunno, don’t ask me. Google it…. uh oh, we are both in trouble. The only response from Google on “social media proprietor(s)” are MY presentations. So either they don’t exist, have another name or … I’m the first one to document them. heh. Moving right along… Social media proprietors focus on a number of things that bloggers may not: advertising – display, banner, those little boxy things. classifieds – jobs is popular, the rivers of gold running to social media. merchandising – any old Continue Reading…

Sep 032008
 

Clipping: Heritage Media have a cake fundraising day. Revenues are tight. I made Duncan Riley giggle the other night by calling Mainstream Media or Old Media or print/tv/radio media “Heritage Media”. It’s not my term – but I forget where I heard it first. But it stuck. (Duncan Riley’s Forget MSM or Old Media, Heritage Media is the Term post) It actually is quite nice – one thinks of listing The Australian and Fin Review on a heritage National Trust list, volunteers manning (personning?) the desks and strict injunctions against changing anything – the masthead, the font, the bylines. Perhaps Continue Reading…

Mar 182008
 

Four stories of chandelier anyone? First of all, 2webcrew live podcast with comments channel is about to start. I’m usually on there, but all this travelling has meant I’ve not been able to do it for 3 weeks, but still, they are doing a fabbo job! Duncan Riley from TechCrunch, Cameron Reilly from The Podcast Network and Bronwen Clune of Norg Newspapers. And the usually assorted wierdos and geeks. Background first, then Day One. And day two is about Women and Identity in Saudi Arabia. Day Three and Four have been similar to each other. You might like to know: Continue Reading…

Jan 022008
 

*drum roll* PRREEEEEEsenting *ta da* Laurel Papworth (me), Duncan Riley (TechCrunch), Bronwen Clune (Norg Media) and Cameron Reilly (The Podcast Network or TPN) 2Web Crew #11 – 2007 wrap-up Join Techcrunch’s Duncan Riley, Norg’s Bronwen Clune, World Communities’ Laurel Papworth and TPN’s Cameron Reilly for a round up of the apps and services that rocked our world in 2007. Download The Show Bronwen, Duncan Riley invited me to join him, Laurel Papworth and Cameron Reilly for a regular podcast on the Web 2.0 scene. We talked about the apps that rocked our world in 2007 – which for most of Continue Reading…

Aug 012007
 

Oh ok, you guys might be cool, and cute, and clever clogs: 2web is a group of Australian BOY bloggers and GUY entrepreneurs who are passionate about web 2.0. What we MALES all have in common is that through our businesses and blogging we MEN develop, implement and evangelise web 2.0 ideas around web services, open standards, new media, blogs and the web as a platform. (Ummm I added the bits in bold) But those sexeh Beasts of Blogging – Duncan Riley, Ben Barren, Cameron Reilly, Nik Cubrilovic, Martin Wells, Darren Rowse, James Farmer, Alan Jones, Richard Giles – had Continue Reading…