I wandered into The Sydney Institute’s function on Monday night, where the speaker was Mark Scott, the new MD and Editor-in-Chief at the ABC. Mark is from Fairfax (and government and education). The ABC was announcing it’s new editorial guidelines. (script here) Both the tone and the content were strong statements. Mark clearly was laying down the law – bearding poor ol Aunties critics in the lion’s den. And I very deliberately wanted to speak about this issue here, at The Sydney Institute. It isn’t just in the hope that by being my gracious hosts tonight, Gerard and Anne Henderson Continue Reading…
Posted by Laurel Papworth at 10:14 am Tagged with: ABC, ABC Editorial Polices, Anne Henderson, Bernard Kings, cellular telephone, director, Editor-in-Chief, Gerard Henderson, Managing Director, Mark Scott, mobile, MySpace, Online Communities, radio network, Social Media Australia, Sydney Institute, youtube
Microsoft have always done developer communities really well, I reckon. Have a look at this interview with Sean O’Driscoll, Senior Director for CSS Community and MVP Worldwide, Microsoft Corporation- in full over at informit.com. This week, Stephen Ibaraki, FCIPS, I.S.P. has an exclusive interview with noted Senior Director, Sean O’Driscoll. …The last part of this question was “why should business care?” In the end, communities are a virtually limitless source of knowledge, expertise, experience and content in addition to providing a very powerful method for peer interaction – I think businesses have to care. Businesses, and more importantly the people Continue Reading…
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Posted by Laurel Papworth at 8:29 pm Tagged with: director, I.S.P., Online Communities, Sean O'Driscoll, Stephen Ibaraki
Aug 312006
…I heard that Reeltime.tv was also a Perth based company (see prev. post). Probably the remoteness of it all. However checking reeltime.tv website they list only a Melb and Syd address. So without naming names *points a finger at the bloke from PBL* someone must’ve got it wrong the other night! Lachlan Murdoch buys into DVD rental firm FORMER News Corporation executive Lachlan Murdoch has chosen a relatively unknown DVD subscription service to launch his corporate interests in Australia, paying about $650,000 for a 9.6 per cent stake in Quickflix.Mr Murdoch began his lightening raid on the Perth-based company just Continue Reading…
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Posted by Laurel Papworth at 2:11 pm Tagged with: Albania, Australian Stock Exchange, broker, Chairman, chairman and chief executive, Chief Executive, consultant, director, executive role, HomeScreen Entertainment, Illyria Pty Ltd, Lachlan Murdoch, News Corporation, Patersons, Perth, Quickflix, rupert murdoch, Social Media Australia, Stephen Langsford, Tony Faure, USD, Yahoo! Australia & NZ
Jun 222006
2Spare.com (2 Much Time 2 Spare) have a list of the top 87 bad predictions in all sectors. The list has 590 votes. Let me extract out the ones of interest in computing and such – and I’ll add a few at the bottom of recent ones: «640k is enough for everyone.» William F. Gates III «I think there is a world market for maybe five computers.» IBM Chairman Thomas Watson, 1943. «Everything that can be invented has been invented.» Charles H. Duell, an official at the US patent office, 1899. «This antitrust thing will blow over.» Bill Gates, founder Continue Reading…
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Posted by Laurel Papworth at 6:15 pm Tagged with: actor, and studio founder, artificial intelligence, Bill Gates, British Post Office, Carnegie Mellon University, Chairman, chairman and founder, chance communications space satellites, Charles H. Duell, Charlie Chaplin, Chief Engineer, co-founder, Commissioner, communications satellite, data processing, David Sarnoff, Dennis Gabor, Digital Equipment Corp., director, e-commerce, editor, executive, Federal Communications Commission, founder, Herbert A. Simon, IBM, Kelvin, Ken Olson, Lee DeForest, mathematician and physicist, messenger, Microsoft, mobile, official at the US patent office, Online Communities, physicist and author, Popular Mechanics, Prentice Hall, President, producer, Robert Lloyd, Royal Society, Senator, Simon Cameron, Smithsonian Institute, Social Media Australia, telephone wires, Thomas Watson, United States, vacuum tube, Warner Brothers, Western Union, William F. Gates III, William Preece, wireless music box
Jun 202006
Me ‘n Erietta ‘n Jo had our own excellent adventure last night (and 3 Corona’s apiece *rolls eyes*) at Sydney Film Festival. As promised here is a look-see. A live session of clips, quips and insight. As Guy Gadney (Director of Content Production for BigPond) and Mark Strong (New Media Manager for Network TEN) say, ‘When Coppola predicted that the next great filmmaker will be a little girl with a digital camera, he didn’t realise how much this prediction would screw up the film and television industry. The desire for everyone to be a director has produced the greatest amount Continue Reading…
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Posted by Laurel Papworth at 5:28 pm Tagged with: Back to the Future, Brokeback Mountain, Brokeback Squadron, car crash, digital camera, Digital Media, director, Director of Content Production, God We Trust, Google, Guy Gadney, Jason, Mark Storm, Mark Strong, Mastercard, media content, Media Manager for Network TEN, Monty Python, Napster pole dancer, Online Communities, online community, Oscar, principal, Social Media Australia, Sydney Film, Sydney Film Festival, Tank Bar, Thankyou for Smoking, user generated content
Jun 202006
I went to Guy and Mark’s Digital Adventure last night at the Sydney Film Festival. They were talking about viral short films. One they showed was Brokeback 2 Squadron – will Tom Cruise sue again, one wonders? Here’s a version of it: A wonderful pastiche of Top Gun and Brokeback Mountain. Which made me think of mashups for advertising. Check out this clip for Brokeback Mountain Coffee. From YouTube.com Very cool. And has wonderful possibilities – we’ve had ads from the movies before, but the viral online thing takes it one step further, no? A fundamental role the viewer plays Continue Reading…
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Posted by Laurel Papworth at 1:45 pm Tagged with: Brokeback Mountain, director, Guy, Mark, Online Communities, the Sydney Film Festival, Tom Cruise, viral online thing
Love what’s hapening over at CNet – they are slowly but surely evolving into collaborative shopping site. I had a brief (email) convo with Jeremy R., the snr Editor for Australia. With our recent 1 May redesign, we now offer users the ability to rate products on our site (whether they are reviews or previews of products). Users can give a numerical rating to a product, the pros, cons, bottom line and other comments. Users can also submit talkback for non-product articles to voice their opinion and interact with other users.We’ve got some exciting user generated stuff planned so keep Continue Reading…
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Posted by Laurel Papworth at 11:20 pm Tagged with: ABC, Carolyn Hough, collaborative shopping site, Digital Media, director, editor, Head, Hugh Martin, Ian Vaile, Manager, Mark Strong, Media Manager, Network Ten, Online Communities, Rohan Lund, Seven Network & Interim CEO, snr Editor, Social Media Australia, Yahoo!
Strange how some things change and others stay the same. We now have an old guard in Internet and they resist change fairly strongly. Particularly if they didn’t see it coming. I fell over this article in SMH today – Teenage habits – and was, well, gobsmacked at Paul McIntyre’s predictions for World Internet Project’s Jeff Cole’s advice to PBL would be. ON MONDAY morning James Packer will get a one-hour debrief from the director of the World Internet Project before both men address ninemsn’s digital marketingsummit.If Jeff Cole is correct, Packer will discover that his friends over at News Continue Reading…
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Posted by Laurel Papworth at 9:42 pm Tagged with: California, cellular telephone, Centre for the Digital Future, director, guard, incumbent media organisations, interactive TV, Internet Project, Internet Project study, James Packer, Jeff Cole, Jeff Cole's Center for Digital Future, media phenomenon, mobile, news corp, online blogs, Online Communities, online community, Oz, Paul McIntyre, printing press, same owner, similar tools, sms, Sydney, Tim Tams, University of Southern California, viral marketing, WAP
Apr 192006
Well, Simon Canning from The Australian starts off his article Home made commercials put wind up professionals with: IF you hate advertising now, when it is made by professionals, imagine how you will feel when the amateurs take over. I’ve commented a couple of times on user generated advertising – the L’Oreal campaign caught my eye as did the Ford move away from marketing agencies. One of the biggest brands to allow consumers to make its ads is Mastercard. The company has launched a promotion in the US inviting customers to make their own version of its “priceless” campaign. My Continue Reading…
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Posted by Laurel Papworth at 5:57 pm Tagged with: director, Mastercard, Online Communities, Scott Quigley, Simon Canning, Social Media Australia, United States, viral marketing
I’ve had a quick look around for the best of the best of consumer ads. Here’s my pick:The Tiger Woods/Nike ad by Joseph Jaffe.I created it on my laptop and apologies for not being able to insert the swoosh at the end, although I think it works just as well just the same.Nike eventually used the shot themselves with crappy tag lines like “We gave you a wedge with more feel. You showed us what it could do.” And they paid to show it primarily on the golf channel. Like most people, I prefer Jaffe’s simple ad that he knocked Continue Reading…
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Posted by Laurel Papworth at 5:56 pm Tagged with: Direct Agency, Direct Agency for Victorias Secret, director, George Masters, iPod, Joseph Jaffe, Nike
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