Why traditional media editors will turn to bloggers for articles in the future. Social media = content PLUS audience.

If you are managing a newspaper or TV station or radio, will you contract out work to a freelance journalist…  or will you ask a known expert that blogs to write  the article? Someone who is held in high regard in that industry or specialist topic, who has an audience of other people interested in that topic and who has now had 3 or 4 years of writing/blogging and retaining interest of the online community?

Continue reading »

 

Podcaster Leo Laporte explaining how much income and expenses he has for This Week in Technology podcasts: he makes $1.5 million per year, doubling every year and spends $350,000 on costs including 7 staff.

 

Social Network Games and Twitter: MediaHunter very cleverly points out how fake the “Gosh, I’m almost as big as CNN” video from Ashton Kutcher was. The blog post outlines the time line and the “spontaneous” (read:NOT) nature of engagement from all concerned, including the company that donated just so happened to be able to donate over 1000 billboards for the stunt. To me, this week’s Twitter activities appear to have been a very well orchestrated publicity stunt with several beneficiaries. In fact, you only need to look at the beneficiaries to begin realising how all this came together. Heh, but Continue Reading…

 

Social network Twitter tool used in organising riots in Moldova. From CNN:  Moldova: Romania to blame for Twitter riots Protests over Moldova’s election have gathered pace, fueled by Facebook and Twitter. Vladimir Voronin described riots in the Moldovan capital Chisinau against his ruling Communist party’s victory in Sunday elections as “very serious” and pledged to take action in response. “Romania is involved in everything that has happened,” he said, according to the RIA-Novosti news agency. “Patience also has its limits.” An estimated 10,000 mainly students gathered Tuesday to protest what they say was a rigged election. Many in the crowd Continue Reading…

 

… but not on Heritage Media.TweetGrid video (click HIGH DEFINITION on YouTube site if you want to read words clearly) First. The bombings in Mumbai are shocking. Loss of life, fear, a tragedy being played out live is not Entertainment. CNN seems to be covering the hotel damage more than the people lost but to be fair, it’s a visual medium and buildings burning show more than statistics in a broadcast medium. Twitterers are all over it. People are videoing in the streets, taking photos, reporting back to their social networks. CNN coverage is simply not up to scratch, nor Continue Reading…

 

I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to invest in your you-beaut idea for an online community. But they only want three things: your exit strategy and your revenue stream. Well, there’s probably a third thing but I don’t know what it is. You, of course, are creating your community with ethics, high Continue Reading…

 

Every social network needs an etiquette statement *ignores the new-agey feel-goodies* Social networks are about trust and integrity and values. That would be shared values. Only we don’t share each others values. You might find a potty mouthed comedian funny: I just think he needs his mouth washed out. Differing ideas of right and wrong = differing values. Etiquette statements (we ‘recommend’ we ‘suggest’ we ‘ask’) and rules of engagement or code of conducts (you ‘must’, you ‘will not’, you ‘bloody well better not’) are rare on blogs. Mostly cos the blog is a one to many mechanism therefore the Continue Reading…

 

Caveat: There’s a lot of different ways of slicing and dicing social networks. In this post, I want to show the three fundamental approaches that social networks use for activity around social media. If I was writing about identity, profile and management of friends, it would be a whole different grouping of examples.. I think. Another caveat: blogs are a technology, not a social network, so they can be used in different ways e.g. a PR blog is one-to-many, but you can have group blogs (few-to-many). They can be link sites (post a link) or media blogs (whack up video, Continue Reading…

 

Those of you who have been to a presentation or course of mine know that I talk about staff being members of other communities. And how you should maximise their input as part of your branded community. I usually talk about geeks who work for telstra or optus hanging around with a nom de plume like ‘gandalf77′ on whirlpool.net.au answering questions and being Gods of Telco. When you do bring them inhouse, be wary of creating a situation where you set them up to fail. I always thought Tom Reynolds was the best blogger on NowWeAreSlagging – honest, straight up, Continue Reading…

© 2011 Laurel Papworth Suffusion theme by Sayontan Sinha