While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. Note: A flash mob is organising for a group of people to show up at a time and place, in public, undertake a noticeable action (live) then walk off as if nothing had happened. Gobsmacked live audience, hidden cameras, YouTube fame. If married to a product, a viral video ad ensues. Or so we are told. Particularly note below that the first Flash mobs were user generated with thousands of participants in Circular Quay and Martin Place (2008) – now they are agency created with small dance troupes, and small audiences (eg Circular Quay 2010 Cruise Liner promo)
Sep 022010
Posted by Laurel Papworth at 11:57 am Tagged with: agency, Circular Quay, Facebook, flash freeze, flash mob, flashmob, how to, martin place, mobile, online community, social media, Social Media Australia, Sydney
… by any other name. Well in this case, they are using the traditional Communication Manager title: Web 2.0-focussed comms role with Australian financial services blue-chip Position Title: Communication Manager Location: Circular Quay Hours: Most likely 3 days/week Do you have a blog? Are you a podcaster or YouTuber? A Twitterer? Is your social network growing online? Do you think technologies like Facebook and Twitter could drive business value? Would you be comfortable sharing your online identity with us before meeting you? Join a close-knit team of innovative communicators working to bring collaborative, social tools and channels into an iconic, Continue Reading…
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Posted by Laurel Papworth at 7:39 pm Tagged with: career, Circular Quay, Facebook, Internal Communications Manager, online collaboration, online identity, Social Media Australia, social network, social tools, Team player, Twitter, web 2.0
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