s’not often you see ‘cocktails’ in a header image I managed to wrangle a VIB pass to Media08. VIB stands for Very Important Blogger. Media08 don’t call me that – I’ve given myself that title – let’s call is a ‘user generated title‘? heh. The organisers of Media08 have been nice enough to treat me like a real journalist. Which means I should probably take up smoking cigarettes and drinking whisky, getting into fights and accepting cash for… oh ok, lets play nicely. Here’s an email from the organisers, God bless their little cotton socks: Hi Laurel, a quick note Continue Reading…
Posted by Laurel Papworth at 9:10 pm Tagged with: ABC, Aegis Media (Sydney) Neeraj Roy, Alan Noble, asia, BBC, BBC News, Beijing, Benjamin Joffe, Bruce Belsham, CEO, David Higgins, David Kirk, director, Director of Digital, Doha, editor, Editor of Interactivity, Engineering Site Director, Fairfax Digital, Fairfax Digital Vicky Taylor, Fairfax Media Jack Matthews, founder and CEO, Founder and Editor, Google Australia, Head, Head of Blogging and Interaction, Head of Marketing, Head of New Media, Helsinki, Interactivity, International Division, Jack Matthews, Jean K. Min, Jonathan Haagen, Kaiser Kuo, Kay Gruenwoldt, Kevin Anderson, Kevin Swanepoel, Laurel, Lee Stephens, london, mobile, Mohamed Nanyhay, Mumbai, Neeraj Roy, NEW YORK, Niall Kennedy, NZ (Sydney) Kaiser Kuo, Ogilvy China, One Club, producer, Read Write Web, Read Write Web (Wellington) Benjamin Joffe, real journalist, reflective Web, Richard MacManus, Seoul, social media, Social Media Analyst, Social Media Australia, social networks, Sydney, The Economist, the guardian, Tokyo, user generated content, Vancouver, Vice Chairman, web 2.0, Wellington, Widget Summit, Widget Summit (San Francisco Because I'm the generous type (and very lazy) I
Mar 032008
Heigh ho, heigh ho, it’s a-conferencing I go. Today and tomorrow anyway. And Friday. Oh and next week at ad:tech too. First up: today and tomorrow Ross MonaghanDeakin University and Founder, The MediaPod Rob Shilkin Head of Corporate Communications & Public Affairs, Google Australia & New Zealand Adrian Christie Head of Public Relations, Sony Computer Entertainment Rod BruemFounding Editor, Now We Are Talking, Telstra Trevor CookDirector, Jackson Wells Morris Virginia StewartPublic Affairs, Church of Scientology Kylie JohnsonHead of Multimedia, CSIRO Ross DawsonCEO, Advanced Human Technologies Max Uechtritz Editor-in-Chief, ninemsn Bruce BelshamEditor, abc.net.au, ABC David HigginsEditor, News.com.au Mike Van NiekerkEditor-in-Chief, Fairfax Continue Reading…
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Posted by Laurel Papworth at 1:35 pm Tagged with: ABC, abc.net.au, Adrian Christie, Advanced Human Technologies, anti advertising, anti marketing, Bruce Belsham, CEO, Church of Scientology, Communication, Communities and Social Networks Strategist, Creative Strategist, David Higgins, Deakin University, Dell Computer Australia, director, director marketing, editor, Editor-in-Chief, Fairfax Digital, founder, Founding Editor, General Manager, Google Australia, Head, Head of Corporate Communications, Head of Public Relations, Jack Morton Worldwide, Jackson Wells Morris, Kylie Johnson, laurel papworth, Matt Jones, Max Uechtritz, Mike Van Niekerk, MySpace Marketing, New Zealand, News.com., Now We, Paul McKeon, Pippa Leary, Roads and Traffic Authority, Rob Shilkin, Rod Bruem, Ross Dawson, Ross Monaghan, social media, Social Media Australia, social networks, sony, telstra, Tracey Arthur, trevor cook, Virginia Stewart
Are you going? Media 08 Australia’s Annual Report for Digital Professionals. Friday 7th March, 9.00am – 5.30pmJones Bay Wharf, Pyrmont, Sydney Australia’s leading digital media organisations, Fairfax Digital and X|Media|Lab, bring you a one-day executive briefing on all you need to know about digital media for the year 2008. “Media ’08″ brings together world leading experts from the UK, the US, India, China, Australia, the Middle East and Korea, to present on the most significant trends and innovations happening or about to happen across the spectrum of digital media: The Media and The Message; Generation Cellphone; Video and Interactivity; Platforms Continue Reading…
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Posted by Laurel Papworth at 10:41 pm Tagged with: Alan Noble, analyst, asia, BBC, BBC News, Beijing, Benjamin Joffe, business strategist, CEO, China, David Kirk, Digital Media, digital media brands, digital media organisations, director, Doha, Economist, editor, Engineering Site Director, executive, Fairfax Digital, founder, founder and CEO, Founder and Editor, Google Australia, Head, Head of Marketing, Helsinki, India, Intelligence Unit, Interactivity, International Division, Jack Horner, Jack Matthews, Jean K. Min, Jonathan Haagen, Jones Bay Wharf, journalist, Kaiser Kuo, Kay Gruenwoldt, Kevin Anderson, Korea, Lee Stephens, london, Maryland, Middle East, Ministry of Sound TV, mobile, Mohamed Nanybhay, Mumbai, Neeraj Roy, NEW YORK, Niall Kennedy, NZ, producer, Read Write Web, Richard MacManus, SAN FRANCISCO, Seoul, social media, Social Media Analyst, Social Media Australia, social networks, Sydney, Technology, the guardian, Tokyo, United Kingdom, United States, USD, Vancouver, Vice Chairman, Vicky Taylor, Wellington, Widget Summit, X|Media|Lab
From BToBOnline: Seven steps to building a social network1. Consider your target audience. Who and how many people you’re trying to reach will determine the size, type, life span and language of the social network needed. 2. Determine the site’s mission, message or goal. Talent management, project collaboration, new business, mentoring, corporate training support, centralized resources and industry news are only a few of the possible purposes for your site. Consult with your PR department to make sure the site is consistent with other corporate communications efforts. 3. Decide what features are needed. Differentiate your site from a plethora of Continue Reading…
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Posted by Laurel Papworth at 9:12 pm Tagged with: cce, centre for continuing education, CEO, Community Management Services, conferences, content using Web, corporate communications efforts, events, Facebook, introNetworks, Joe Cothrel, laurel papworth, Mark Sylvester, Michael Wilson, Online Communities, online community, seminars, Small World Labs, Social Media Australia, social network, social networks, Talent management, university of sydney, VP, web 2.0
Dec 052007
Mark Zuckerberg, the CEO of Facebook is one of those rare individuals that can blog just once a year and the world cares. And there must be something in the water at the moment because both he and Sir Tim Berners Lee have blogged this month, after a years absence. Beacon is a utility in Facebook that links your accounts to about umm 50 ? companies so that any purchases you make with them shows up on their site and on the minifeed/newsfeed. How does it work? Not sure, something to do with cookies. But basically if I buy a Continue Reading…
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Posted by Laurel Papworth at 8:13 am Tagged with: Amazon, CEO, Facebook, Online Communities, online community leader, Online Lives, social networks, Wikinomics
Bumpz0red because I added in the stats from Hitwise.For each word you get right, we donate 10 grains of rice through the United Nations to help end world hunger.Freerice needs to have a much better backstory/about section than this (is it really for the UN?): FreeRice is a sister site of the world poverty site, Poverty.com. FreeRice has two goals: Provide English vocabulary to everyone for free. Help end world hunger by providing rice to hungry people for free. This is made possible by the sponsors who advertise on this site. Whether you are CEO of a large corporation or Continue Reading…
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Posted by Laurel Papworth at 1:50 pm Tagged with: CEO, consumer economy, economy, internet users, Monetization, New Zealand, Online Communities, peer2peer, poverty site, sister site, Social Media Australia, social networks
I’m never 100% sure, if a corporate blog is written by a PR person, or by a genuine C-level exec. But I can have a good guess. It doesn’t have to be the CEO, but someone with passion, a helicopter view of not only the business but the sector and someone with ability to affect change in powerful ways. Because that is what makes an addictive corporate blog – the feeling you are communicating with someone who can hear, understand and make changes. Even if they blog only once a week, dictate in a dictaphone on a plane for an Continue Reading…
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Posted by Laurel Papworth at 1:04 pm Tagged with: asia, Assistant, Bank, business, CEO, Chief Executive Officer, Cisco Systems, copywriter, e - business, finance, Head of e-Business, IngBank, Jacques Kemp, Ramin Marzbani, Regional Head, Social Media Australia, social networks, web 2.0, web-design process, writer
One of many messy bookcases at my place. I saw that Stephen Collins was asking for a list of groovy Web 2.0 books (on Facebook status updates). I think I saw responses go flying by on Twitter too. So I thought I’d take a foto so he can read my bookshelf. Then I thought I’d actually document them… anything to put off finishing the courseware I have to write: Everything bad for you is good for you Steven JohnsonWikinomics Don Tapscott and Anthony D WilliamsThe Playful World Mark PesceNaked Conversations ScobleSecond Life The Official GuideNeuromancer (novel) William GibsonGonzo Marketing Christopher Continue Reading…
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Posted by Laurel Papworth at 12:10 am Tagged with: Amazon, CEO, ex CEO, Frank Prestipino, Jenni Beattie, John Johnston, Joie de Vivre, Joseph Jaffe, Oracle, Seth Godin Hat Tip Jenni, social networks, web 2.0
Summary: Facebook profiles accessible externally, jobs at Facebook including incredible perks.A week ago in my post Facebook Doesn’t Suck I mentioned that profile information is accessible to any developer who wants to create an application for that purpose, but that no dev had, probably because they want to keep the member in facebook. Now, Linuxworld Australia reports: WEB 2.0 – Facebook wants to make members’ data portable Juan Carlos Perez, IDG News Service Facebook wants to make the data its members enter into the social network’s profiles portable, so that they can move that data to other online services if Continue Reading…
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Posted by Laurel Papworth at 3:46 pm Tagged with: CEO, Facebook, John Battelle, Mark Zuckerberg, moderator and conference chair, Online Communities, SAN FRANCISCO, Social Media Australia, social network, social networks, web 2.0
Oct 062007
The next time the Marketing department, or anyone in the know, at your company says that ‘nobody has time to blog’ i.e. communicate with the consumer, ask them ‘whatever happened to the Typing Pool?’ Typing Pool 1.0 -> ….? Because everyone from CEO’s down were “too busy” to type their own letters. And sure, many senior people still have a personal assistant. But nowhere near everyone. And I haven’t seen a typing pool in years. Not since the Technology Revolution. Not everything survives. Marketing – besides snake oil salesmen – has been around for, what, 40? 50? years and came Continue Reading…
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Posted by Laurel Papworth at 9:20 pm Tagged with: CEO, personal assistant, snake oil salesmen, social networks, Typing Pool
If that’s my avatar on the phone, tell ‘em I’m not in. Vodafone in Second Life: Vodafone has launched a mobile operation in Second Life enabling users to connect real life with the virtual world. Vodafone Inside Out, which launched yesterday in beta, will only be advertised in the virtual world through Second Life newspapers The AvaStar and Metaverse Messenger. The service will enable users to call other Second Life avatars and connect the call to mobile phones in the real world.The service will enable Second Life friends to speak to each other offline when one is online. Users can Continue Reading…
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Posted by Laurel Papworth at 10:49 am Tagged with: BBH, CEO, Dare, immersive technology applications, Justin Bovington, london, mobile, mobile phones, Rivers Run Red, second life, sms, social networks, virtual world agency, vodafone
Javascript site, one ad voted on out of 20 pages x 4 ads. Hat tip to AdNews, annoying they don’t link out. I had to find the Australian Financial Review “You could win Big Time” (you win a watch) link all by myself – it’s at writeournextad.com Fame awaits an AFR reader SYDNEY: The Australian Financial Review is trying its hand at consumer-generated advertising, with a competition asking readers to design an ad for the national newspaper. The competition invites AFR readers to submit ads for the AFR Summer 2008 outdoor campaign. The long-running campaign has raised a few eyebrows Continue Reading…
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Posted by Laurel Papworth at 12:25 am Tagged with: Advertising, CEO, consumer-generated advertising, director of Love Communications, executive creative director, executive creative director of Lavender, executive creative director of Love Communications, Fairfax Business Media, Michael Gill, Siimon Reynolds, social media, Social Media Australia, Sydney, The Australian Financial Review, USD, user generated content, Will Lavender
Aug 302007
AdNews asked an interesting question this week (in Mouth Off)- I can’t link directly to Mouth Off as it’s for subscribers only, and only after 30 days post-print. : Can a Brand Recover From a Well-Publicised Product Recall?We all know consumers have long memories. But just how long? Fisher-Price will be asking that question after a lead scare this month forced it to recall a huge number of toys. Now, it is likely to have to spend up big on a brand recovery campaign to reverse the negative publicity. The responses from 5 agency people varied: Randal Glennon, GM Melbourne Continue Reading…
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Posted by Laurel Papworth at 6:51 pm Tagged with: 8, 800, Amy Smith, Andrea Kerekes, CEO, director, fisher, Fisher-Price, GM Melbourne Grey Worldwide, Governor, Greta Donaldson, Greta Donaldson Publicity, huge number of toys, JWT Australia, Leo Burnett, Leo Burnett Sydney, Managing Partner, NZ, Open Dialogue, Peter Fitzhardinge, product, Randal Glennon, Social Media Australia, things, web 2.0, Well-Publicised Product
Aug 122007
NB: There’s an EDIT UPDATE at the bottom about this debate. Click on it, I dare you. “Forget Objective Reporting” AFR Feb 2006 I feel sorry for The Australian Financial Review, I really do. Out of all mainstream media, they get this web 2.0 thing the least. And it’s our only daily financial newspaper. *sad* The poor poppets. That clipping above is from February 2006 – I wrote to AFR saying that (in case you can’t read the picture): “…aren’t collaborative journalism, web 2.0, user generated content , personalised media and so on and so forth, the buzz words for Continue Reading…
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Posted by Laurel Papworth at 10:21 pm Tagged with: Andrew Keen, CEO, Chris Gilbey, Connection Research, founder, Girl Reporter, Graeme Philipson, John Howard, journalist, Left, mainstream media, Museum of Sydney, Nancy Drew, passionate committed writer, Pay TV, Prime Minister, Rachel Slattery, Social Media Australia, social networks, Sydney, Talk Show Host Inflaming Audience Dialogue, Talkback Radio, The Australian Financial Review, the The Australian Financial Review, user generated content, Vquence Pty Ltd, web 2.0, writer
Anyone here use Facebook? *poke* poke* From Ad Age: 23-Year-Old Mark Zuckerberg Has Google Sweating Idealist Entrepreneur’s Facebook Offers Something Search Doesn’t–Distribution By Abbey Klaassen Just as Google has become what some people call the operating system for search, Facebook is turning itself into the operating system for social networking. While Google knows what millions of people are searching for, Facebook has something the search giant hasn’t been able to grow: a network of connections between people that creates a viral distribution platform unrivaled by any portal or search engine. In late May, Facebook CEO Mark Zuckerberg announced the social Continue Reading…
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Posted by Laurel Papworth at 12:29 pm Tagged with: Abbey Klaassen, Abbey Klaassen Just, Amazon, CEO, chief, ebay, Facebook, Google, Internet Explorer, laurel papworth, Mark Zuckerberg, Microsoft, Mountain View, NEW YORK, news corp, Online Communities, operating system, Robyn Twomey, rupert murdoch, search engine, search giant, social network, social networking, social networks, social research tools, social search, Social search coming, The Wall Street Journal, Twitter, USD, Wall Street Journal
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