Losing our communication rights. As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours. Until the Australian Government stops it, that is. Here’s the proposed legal changes.
What is a social media press release. How can a social media press room be used. What are the common mistakes in targeting bloggers and twitterers in social media? Medecins Sans Frontieres MSF.TV
From Scobleizer TV Lots of interesting content in here. I’m particularly taken with their – admittedly a bit fluffy – overview of social currency and the value of a large following vs reach vs velocity to PR and influence measurers. But the part I keep thinking about, is the first bit. The discussion on why […]