Online courses on social media – video lectures, case studies, statistics and homework consisting of understanding a brief and responding with a social media strategy or campaign or measurement tools etc. Facebook, Twitter, Google Plus and other platforms training.
Looking for an advanced social media course in Sydney? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further! 🙂
Using trolling as a marketing campaign on social media. Advertising used to be so polite. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. And unusual. Today it seems that every brand voice is experimenting with being obnoxious to get those much needed eyeballs that wander the ‘net lost in the Attention Economy. Dissing competitors is du jour.
Cancer Research UK riffed off of the grassroots #NoMakeupSelfie campaign and “accidentally” raised $2 million. Social Media vs Slactivism? ROI of social media in Not for profit and charity space. Why are we SLACTIVISTS when #NoMakeupSelfie shows that Social Media CAN raise money?
Perth April 2012: 1/2 day step by step in social media courses. Facebook and Twitter, small classes, questions answered! part of media140 with Laurel Papworth @SilkCharm
It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. No really, it is. Business realities? Don’t kid yourself…. A while ago, I joined a Ford Facebook campaign. You entered your name and contact details on Facebook to become a social media reviewer – get the car […]
While I was in Singapore last week, we talked about interesting campaigns, this was one of my favourites: the Singapore Government saw the need to increase the population of Singapore so they started a Romancing Singapore campaign. 1. Romancing Singapore campaign This is my all time favorite. 40 Years ago, when Singapore was an under […]
Using interns (Twinterns) to promote your business on Twitter may pay dividends (Pizza Hut) or it may cause you problems (Habitat). Or you may want to give the CEO a job to do… tweet tweet!