Electrolux global social media summit in Stockholm with video of me Laurel Papworth as the representative from Australia/Asia.  Peter Shankman from HelpAReporterOut was part of the summit too!

Electrolux hosted a global social media summit from Stockholm, Sweden on Monday night. They invited a social media strategist from each continent to speak for 10 minutes on the State of Social Media in their country or region. There was dodgy sound – India and Hong Kong were worse than mine and hardly able to be heard. The American representative was Peter Shankman, the guy that started HARO – Help a Reporter Out, initially as a Facebook group and now a mailing list of 100,000 supporters.  I have blogged about before.  I was invited to speak as the Australian representative:


Note, I haven’t been in online marketing since 1989 – I’ve been in online communities since 1989. Kind of a major difference.

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Video showing the latest statistics of social media usage.

 

Twitter is The Human Narrative in real time. And yes the Capitalisation is important. Twitter is not just a marketing tool, nor a place to get cool links to awesome videos and blog posts. It’s not even simply a place to organise a bbq or be introduced to a potential client. It’s primary purpose is to tell the Human Story, in 140 character paragraphs Surprises abound on Twitter. When @johnt tweets (updates) that they are on a train that has been involved in an accident, you don’t think “how do I market this”, or even “how do I become engaged” Continue Reading…

 

Four stories of chandelier anyone? First of all, 2webcrew live podcast with comments channel is about to start. I’m usually on there, but all this travelling has meant I’ve not been able to do it for 3 weeks, but still, they are doing a fabbo job! Duncan Riley from TechCrunch, Cameron Reilly from The Podcast Network and Bronwen Clune of Norg Newspapers. And the usually assorted wierdos and geeks. Background first, then Day One. And day two is about Women and Identity in Saudi Arabia. Day Three and Four have been similar to each other. You might like to know: Continue Reading…

 

One more sleep: Arthur Artinian, Lawyer, Blake DawsonNick Bolton, Head of Sales and Marketing, ViocorpKate Carruthers, Former, Digital Business Manager, WestfieldTrevor Cook, Independant Consultant,Ross Dawson, Chairman, Future Exploration NetworkFoad Fadaghi, Technology Editor, BRWTony Faure, CEO, ninemsnGary Hayes, Head of Virtual Worlds, The Project FactoryRobbie Hills, Managing Director, 24/7 Real MediaLee Hopkins, Director of Buzz, Better Communication ResultsWarren Lee, CEO, APN OnlineJack Matthews, CEO, Fairfax DigitalSteven Noble, Director, Digital, Hill & KnowltonTim Parsons, Founder, Mobile MondaysCameron Reilly, CEO, The PodCast NetworkDamian Smith, General Manager – Digital Media, Network 10Louise van Rooyen, Managing Director, Pan Pacific InteractiveJennifer Wilson, Principal, Lean ForwardTennille Wong, Continue Reading…

 

*drum roll* PRREEEEEEsenting *ta da* Laurel Papworth (me), Duncan Riley (TechCrunch), Bronwen Clune (Norg Media) and Cameron Reilly (The Podcast Network or TPN) 2Web Crew #11 – 2007 wrap-up Join Techcrunch’s Duncan Riley, Norg’s Bronwen Clune, World Communities’ Laurel Papworth and TPN’s Cameron Reilly for a round up of the apps and services that rocked our world in 2007. Download The Show Bronwen, Duncan Riley invited me to join him, Laurel Papworth and Cameron Reilly for a regular podcast on the Web 2.0 scene. We talked about the apps that rocked our world in 2007 – which for most of Continue Reading…

 

I was just speaking with someone about Wild Wicked Wanton Women of Web 2.0 in Australia – she’s a journalist, so, like dentists, I can’t reveal her name/face. – and we chatted about how creative and passionate women are in the Web 2.0 world. And then, golly gosh look, this Digital Beach event rocks up to my inbox from AIMIA. Here are the speakers: Siimona Reynolds, Creative Director, LoveDavida Whittle, Managing Director, MarkAllana Dib, Managing Director Pacific, Nielsen//NetRatingsKierana Ots, Digital Creative Director, Leo Burnett Asia PacificJoeline Thomson, Digital Creative Director, Publicis MojoJustine Hind, Chief Operating Officer, DownstreamTomasina Hutton, Interactive Creative Continue Reading…

 

Got my beeehind smacked (nicely) by Ross Hill who pointed out that some companies are using Facebook, not blocking it. In a lecture at uni last week Peter Williams from Deloitte’s said they have a company network on facebook with thousands of members. They use it regularly and even release their own applications on facebook for internal use. Might be worth looking at the other side, what companies DO use facebook? He’s quite right. I guess I just get caught up in the “oh every company has a MySpace page but they still block access” generalisation. I found some bits Continue Reading…

 

Oh ok, you guys might be cool, and cute, and clever clogs: 2web is a group of Australian BOY bloggers and GUY entrepreneurs who are passionate about web 2.0. What we MALES all have in common is that through our businesses and blogging we MEN develop, implement and evangelise web 2.0 ideas around web services, open standards, new media, blogs and the web as a platform. (Ummm I added the bits in bold) But those sexeh Beasts of Blogging – Duncan Riley, Ben Barren, Cameron Reilly, Nik Cubrilovic, Martin Wells, Darren Rowse, James Farmer, Alan Jones, Richard Giles – had Continue Reading…

 

The Age (Fairfax) has brought on board some groovy guys to spruce up their bloggy offerings: Welcome to the world of the Australian web start-up. Whether it’s building a media empire, pioneering the latest technologies or putting the social into software, Australia is buzzing with internet entrepreneurship. Who’ll break the bank and who’ll go bust? Is the next Google being conceived in a garage in Burwood or is it just another bubble? Start up stories is contributed to by Marty Wells of Tangler, Nik Cubrilovic of Omnidrive, Peter Styles of RedBubble, Ben Barren of Feedcorp and Cameron Reilly of The Continue Reading…

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