PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events.
I was recently told by a P.R. person that I “had” to come to a Blogger Preview because it was the first one in Australia. When I pointed out I had been invited to them for a number of years now, she was shocked and insisted that this was new - Bloggers Only. No Journalists. When I said out that I preferred to socially network with a mixed crowd -bloggers AND journos – she was a little miffed yet recovered by saying that they were giving away a special presenters pen to one lucky participant (sort of like remote mouse I think). Well, woop de doo…
From Fashionista:
Exclusive Blogger Preview!
Come take a sneak peek at ______’s Summer 2010 Collection before anyone else! Bloggers who attend will receive a special gift and those who post coverage from the event will be entered in a mystery gift card drawing where you can win up to $500 at _____!Please Note: All bloggers must post coverage from our event to their blog within 24 hours in order to be eligible.
Fashionista’s response was -ahem – interesting.
We appreciate the sentiment, but no thank you.
I'm running small, one-day computer based