I always thought Beacon would work, it was just a bit too soon for some of the older bloggers, who kicked up a stink that Beacon couldn’t be turned off and the default option was “on”. Facebook, for a long time, didn’t remove it completely, they reset the default to private. Anyway, what was Beacon? Well, it put in your newsfeed when you bought something at eBay or Amazon or whatever. Superb if you did a great deal on a Louis Vuitton classic handbag on eBay, less good if you are buying “Herpes and You” on Amazon or porn at Blockbuster Video. But whether you like the concept of “shared shopping” or not, a type of social network is springing up where the members share what they have bought and how much and so on…
Dec 172009
Posted by Laurel Papworth at 2:11 pm Tagged with: beacon, blippy, Facebook, Metrics, Online Communities, research, shopping, social networks












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