Tag archives for beacon

Facebook: Open Graph “Like” is the new Beacon

22nd April 2010 by Laurel Papworth under Facebook, Online Communities, privacy, social media, social networks     

Facebook has recently launched a new version of F8 (their development platform) with Open Graph connectivity. You can now “Like” fanpages (instead of “Become a fan”) and with external sites like Pandora, if you “Like” the website (connect to it) you’ll get updates on music. This is basically Beacon in a new dress. For example, [...]

tagged in , , , ,

5 Comments →

Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook

17th December 2009 by Laurel Papworth under Marketing, Metrics, research, revenue     

I always thought Beacon would work, it was just a bit too soon for some of the older bloggers, who kicked up a stink that Beacon couldn’t be turned off and the default option was “on”.  Facebook, for a long time, didn’t remove it completely, they reset the default to private. Anyway, what was Beacon? [...]

tagged in , , , , ,

Leave Comments →