Well, the number of Australians on Facebook has shot through the roof. After sitting on 6 million for a while, we have 7,900,000 monthly active users, 6,900,000 over 18 years old. That’s quite a jump. Or maybe it’s been longer than I thought since I last checked. If you hunt through this blog, you’ll notice that I’ve been tracking Facebook users in Australia since May 2007 (around 200,000 members I think) to today and 1/3 of Australian population.

It just keeps increasing. Here’s the description of a Monthly Active User according to Facebook, as well as the August figures for Australians on Facebook. If you want to track the Australians on Facebook yourself, pretend to create an ad, fill in the fields and you’ll see similar to above screen.

 

About 1/3 of Australians don’t join the Facebook Australian ‘network’ (group). But sometime in the last couple of days (since last weekend anyway), Facebook signed up their 2 millionth Australian – you can see the real numbers through the social ads pages. That makes them well on track for having 10% of Australians on Facebook by Christmas. Not bad going when you consider that Facebook was only opened up to non-education (American) email addresses late last year, and only really gained traction in Australia at the end of May this year when F8 (the application delivery service into the social Continue Reading…

 

I was at a breakfast with Martin Dalgleish last week and he had a couple of smartypants comments to make about BigPond’s useability. Another lady piped up and asked him how much of PBLs budget goes on NineMSN’s useability studies. Gently smacked down – PBL keeps NineMSN operational budgets seperate of course. But I do know what she was implying and she’s right, NineMSN’s useability is a shocker. People in glass houses shouldn’t caste the first stone (or mix metaphors). But bad as it is, thats not the worst part: its the Sociability. From NineMSN’s mediacentre. Reach 73 percent of Continue Reading…

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