Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks.
If your financial services advisor is not using social media, sack them. The Cost of Inaction is too high.
What is a social media press release. How can a social media press room be used. What are the common mistakes in targeting bloggers and twitterers in social media? Medecins Sans Frontieres MSF.TV
Today Caucus votes in Australia as to who will Lead the Labor Party – our current Prime Minister Julia Gillard, or our ex Prime Minister Kevin Rudd – and ultimately be Prime Minister. I’ve put together a video to talk about how I think representational democracy is dead, and how Media failed the Australian people. […]
Forbes Magazine recently very kindly named me in the global Forbes Top 50 Social Media Influencers. I thought I would repay the compliment by listing in order of Influence, the top 500 Australian Journalists by influence in social media. Editors should really pay attention – if the journalists are not connecting with readers, having their […]
DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? Go away, shut up, just do as I say, don’t ask, none of your business? But it is OUR business. If the person I am employing (through taxes) to do work for my […]
I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Here are the slides for them. Training departments and social media View more presentations from Laurel Papworth. The diagrams I used are on Flickr. The key points I covered: we can use social media […]
Do online communities overreact? Qantas Airways published a photo of two fans with blacked out faces and wigs on, causing a controversy on Twitter, in spite of Radike Samo not minding at all. My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. What […]