How the Australian TV Code of Practice creates Media Trolls and #Socialmedia response #ACA9

 Opinion, social media, TV  Comments Off on How the Australian TV Code of Practice creates Media Trolls and #Socialmedia response #ACA9
Jan 062016
 
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NOTE to self: posing crappy political solutions as a question makes it alright. Not.

Social media is responding as expected. They have been trolled well and truly by A Current Affair and are running polls on whether ACA should be shut down. PS Don’t feed the trolls… 

It’s a shame that ACMA are so useless -and they are toothless, no doubt about it. They will support 3.4.2 and ignore 3.2.1:

3.2.1 In broadcasting a news or Current Affairs Program, a Licensee must:
a) not include material which, in the reasonable opinion of the Licensee, is likely to seriously distress or seriously offend a substantial number of viewers, having regard to the likely audience of the Program, unless there is a public interest reason to do so; and

You can’t distress or offend Australians… just, y’know the Muslim ones or the welfare ones or the gay ones or the … any group that is fair game.

NOTE: Media Watch warned of the impending troll-fest that the Australian TV Rules 2015 2016 changes would create back in November. They were right!

cartoonstock_Media

Solution media vs Problem media. Problem media is part of the problem. 

On one hand I like being able to see in comments just how nutty/racist/unfair/prejudiced/discriminatory the average Australian is. Reminds me to correct the people who think others think “like them” and that everything is A-Ok.

  • Q Oh surely that doesn’t still happen in this country? You are blowing it out of proportion.
  • A Have you ever even seen the comments on newspaper and TV show sites?

The problem is, newspaper and TV show media channels,  Facebook Pages, Twitter and so on have ONE goal and that is to incite. To troll. To get as many people het up and talking about things as much as possible.  And while we should be talking we should also be resolving, healing and educating. Not pain and angst and offense as entertainment.

On the other hand, these shows make the opinions. If you suggest a dodgy political solution, promote it on your “current affair” channels, it becomes the norm. Politicians are vindicated as they represent the “will of the people”. Opposing views need not apply see 3.4.2 above.  Solution journalism vs Problem media. And a newspoll on forcing contraceptives on the underemployed ain’t solving nothing. If ACA changed their agenda and started educating people about issues would that be better? e.g. women end up unemployed if their employer suspects they want to become pregnant. Damned if you do, damned if you don’t. But do we want media setting the moral agenda for Australians? I for one don’t (the biggest, nastiest, twistiest trolls on Twitter are journalists, for a start). Still, debates, problem resolving, both sides of the story help educate and that can only be a good thing. Shame it was the one taken out of the code…

What TV shows are “solution” shows? I’m thinking podcasts mostly, some of the panel shows. Any others? Media reborn needs a new approach, not slack Industry code of practice.  That’s my take on it.

I recommend you follow: Amanda Meade in The Guardian Amanda Meade and on Twitter @meadea and also ABC Media Watch @abcmediawatch. Also TVTonight and stay away from ACA, Today Tonight et al.

ADDENDUM: I received a call from ACMA & they asked me to amend “changes” to “clarifications” in the code. In other words, the code was changed to add clarification that current affairs have never had to be show both sides (the shows used to be more evenhanded when I was a kid, until they weren’t, I guess). Also to note that Media Watch linked to the ACMA response on the “both sides of the story issue”. And asked me to  – quel irony – show both sides by linking to the ACMA response to Media Watch. Which I will cos I’m better than #ACA9 (plus, I only skimmed the Media Watch stuff after I had more or less finished this article). Odd that I and Media Watch and others all thought that originally current affairs were impartial in their reporting and have fallen down since. Who would’ve thunk it? Anyway here’s ACMA response to MediaWatch on TV code.  BTW why don’t current affairs have to be impartial? And don’t say “social media”. Everything we the people learned about media creation, voice/tone and distribution, we learned from mainstream media. Lowest common denominator wins I guess.

PS just bloody awful Alex Girle story – if the code abdicates rights to protect us from a$$hat journalism like this, who will protect us? And don’t say the people want what the people want. Numbers of viewers are dropping, plus regulations and codes are never about popularity bullshit but levelling a kind of rule of law…

3 Day Social Media Intensive – Hands on! Sydney 2014

 Course, Education, social media, Workshop Notes  Comments Off on 3 Day Social Media Intensive – Hands on! Sydney 2014
Nov 042014
 

A 3 day intensive social media workshop for small groups (8-10) on Facebook, Twitter, social media strategy, campaigns, measurement. Bring your laptop!

Feb 142014
 

What is Neknominate? And Should we ask an American company (Facebook, Google) to censor Australians citizens that are doing stupid but not illegal stuff? If we hand our sovereignty over to Facebook and Google (I don’t include Twitter as they have already rolled over and made no attempt to protect our privacy), should we get pissy if Saudi, China and Korean Governments demand the same?

Dec 082013
 

Social media job as a digital marketing coordinator in Sydney for 70k a year. Dec 2013 Wordpress, Facebook, Twitter etc?

Oct 062013
 

Losing our communication rights. As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours. Until the Australian Government stops it, that is. Here’s the proposed legal changes.

Sep 272013
 

Social Media: CEOs of Twitter and Facebook regularly meet with political leaders worldwide – Prime Ministers’ of Japan, New Zealand, Russia, South Korea, and so on. But not Australia. Why not?

May 292013
 

Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social networks.

May 212013
 

If your financial services advisor is not using social media, sack them. The Cost of Inaction is too high.

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