ABC TV show sacks their host – excuse me, founding host – Jeremy Ray. In the old days, after a week of phone calls and letters to the station that would be the end of it. But now? In today’s social media climate? nuh uh. Jeremy gets online and says it’s cos he’s not a woman he got sacked, the GoodGame crew go the forums and say it was their decision, the community get their knickers in a knot and start a petition, a Facebook goup and a website called SaveJunglist (his gamer handle or nickname). Active anti-brand communities are an increasingly interesting phenomenon.
I’m not always a fan of the ABC social network policy as sometimes they set up communities in direct competition with Australians who are already running communities, which I don’t think should be the object of a taxpayers funded service. Why can’t media organisations work with communities that create content instead of turning them into competitors with sore feelings?
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