I often write on social media revenue – how social media sites like blogs and forums and social networks monetize. One way is pretty simple – sell it! The Huffington Post just sold for $315m to AOL (America Online). How do you think AOL will make their money back from this blog?
Posted by Laurel Papworth at 11:41 am Tagged with: AOL, blog, huffington post, Monetization, Money, revenue, social media, social media revenue, social networks, sold
May 142008
NewsFlash! From 24/7 Wall Street Social Networks Don’t Work For Advertisers: Web 2.0 Is A Bust (GOOG)(TWX)(NWS) Perhaps someone could have figured this out a year ago, Social networks like MySpace, owned by News Corp (NWS) and Facebook are poor targets for marketers. No wonder. A social network is a patch work of millions of largely unrelated people posting private and uninteresting things about themselves. Shut-ins who put up their own web presences on the networks are probably the only ones who look at those listings. Unlike web portals ala AOL, owned by Time Warner (TWX), where content is organized Continue Reading…
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Posted by Laurel Papworth at 2:42 pm Tagged with: Africa, AOL, asia, business, Delaware, Douglas A. McIntyre, Even management, Facebook, Google, investment advisor, leader, Middle East, news corp, North America, Online Communities, online industry, ROI, Search, Search advertising, search results, social media, Social Media Australia, social network, social networks, social-networking sites, the New York Post, Time Warner, United States, USD, Wall St. LLC, web 2.0, web portals, web presences, youtube
Apr 082008
This is the sort of thing I have been talking about. Oh ok, I know I come across as some old technophobe but seriously, dataportability has to be TOTALLY in the hands of the member who can guard the gate to the gated community. Otherwise it is so ripe for abuse. An ad-technology firm called Lotame is trying to aggregate inventory on several of the smaller, so-called second-tier social– networking sites and, in doing so, create a system where it targets not just by interests but also by how often people comment, upload photos and video, and rate other people’s Continue Reading…
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Posted by Laurel Papworth at 12:24 pm Tagged with: ad-technology, Advertising, AOL, Facebook, Google, MSN, MySpace, Online Communities, online interactions, personal social networks, social media, social network, social networking, social networks, web 2.0, Yahoo!
Feb 052008
Better late (20 years) than never, eh? AOL targets lucrative Aussie eyeballs SYDNEY: Australians are among the most lucrative online audiences in the world, said AOL’s international senior vice-president Phil Nelson, as the Time Warner subsidiary today (6 February) launched AOL Australia. I, for one, welcome our new OverLords. EDIT: Just been told it’s Austraia’s second push. *puzzled* Were they really here or just dial-in BBS numbers? When were they here? *memory like a sieve* I was overseas on projects for a whole bunch from 1997 to 2005. That’s my excuse and I’m sticking to it! Another EDIT: just been Continue Reading…
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Posted by Laurel Papworth at 9:28 pm Tagged with: AOL, AOL Australia, international senior vice-president, lucrative online audiences, Phil Nelson, Social Media Australia, Sydney, Time Warner
First of all, I’m off to Adelaide South Australia for a few days. Me no blog no more. Well, not until I get back. I’ll be popping in to see David N Wallace this afternoon. Adelaide will never recover! And yes, Davo, I got the maps and the directions thank you! My preferred drink is – water. Or grapefruit juice. I’m driving. And my dears… don’t worry: I’m practicing safe internet hookup. By tell y’all about it! (joking, I’ve met DNW in real life before). In time honored tradition, a straight copy and paste from TechRepublic: Google hands over blogger’s Continue Reading…
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Posted by Laurel Papworth at 1:40 pm Tagged with: Adelaide South, AOL, Blogger.com, Blogger.com platform, Google, internet hookup, Israel, Online Communities, online community, privacy, proxy services, Shaarei Tikva council, Social Media Australia, social networks, surfer, United States
Seven years ago, I lived in Singapore. I was there for nearly two years. And even back then, their adoption of technology was impressive. If I rang for a taxi, the automated system would ask me if I was 1. calling from home 2. calling from work, or 3. calling from elsewhere. Then it would ask me the same questions about where I wanted to go (home, work or elsewhere). If I was a work and wanted to taxi home, it would auto-give me the plate registration of the pickup cab. I heard that the GPS/LBS services now are such Continue Reading…
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Posted by Laurel Papworth at 7:39 pm Tagged with: 2.0 technology, AOL, blog search engine, broadband, cellular telephone, Google, GPS, Michael Arrington, Microsoft, mobile, New Zealand, Online Communities, Richard MacManus, Russell Crowe, search engine, search engines, Singapore, Social Media Australia, social networking events, social networks, things Web, trial site, vibrant Web, web 2.0, Yahoo!
Mar 292007
(or: Social Media Optimisation versus Search Engine Optimisation)I blundered in on a private tiff over at ACP Mags “Geek Gear” site. It was about SEO optimisation. Note that Geek Gear hasn’t translocated (is that the right word?) their URLs/pathnames from a node number to words that are Google Juice friendly. One of the commenters aggressively pointed out that Geek Gear are n00bs at SEO. Which is probably fair as they were just talking about their first jaunt into optimising their site. I doubt they are going into practice any time soon as SEO gurus, blackhat or otherwise. This commenter did Continue Reading…
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Posted by Laurel Papworth at 12:21 pm Tagged with: AOL, author, Ben Kemp, Google, horrible products, Jason Calacanis, Neil Patel, New Zealand, oil, search engine, search engine optimisation, SEOs, snake oil salesman, social media, Social Media Australia, social networks, social search, web 2.0
Mar 232007
Hiya, if you are interested here is Liz Tay of Computerworld take on a presentation I gave the AIIA a few weeks ago: The Web 2.0 advertising machine It’s time to bust the myths that are holding back potential online marketers If the mention of Web 2.0 social networks conjures images of tech-crazed teens navigating virtual worlds at breakneck speeds or screenshots of flowery pink blogs, think again. According to Laurel Papworth, Online Communities Strategist of consultancy World Communities, the Web 2.0 world can offer business opportunities that far surpass that of traditional media. Speaking at the AIIA (Australian Information Continue Reading…
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Posted by Laurel Papworth at 9:17 pm Tagged with: advertising method, AOL, Australian Information Industry Association, consultant, e - business, e-marketing, Heineken, Internet discussion systems, iPod, Laura Chisholm, laurel papworth, Online Communities, Online Communities Strategist, online community, online discussion, peer to peer, search engine, Social Media Australia, social networks, sound technology, Strategist, web 2.0, Web campaign
From e-consultancy: LiveWorld gets WPP cash injection Ad giant WPP has continued its online spending spree, leading a $2m round of funding in internet marketing outfit LiveWorld. The move comes after WPP and LiveWorld formed a joint venture in July, with both firms saying they have seen growing demand for marketing services focusing on online communities. LiveWorld has developed social networking applications such as blogs and messageboards for firms including MTV Latin America and eBay. “In less than two months since announcing the LiveWorld-WPP joint venture, we have already closed new community marketing programs with major brands,” said Mark Read, Continue Reading…
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Posted by Laurel Papworth at 10:05 pm Tagged with: Abundance Partners, Adam, Adam Selig, Allegis Capital, America Online, AOL, California, CEO, China, community services, developed social networking applications, e-consultancy, ebay, gungho advertising, internet marketing outfit, LiveWorld, Mark Read, media space, MTV Latin America, Online Communities, online customer communities, online reputation monitoring, online spending spree, social networking, strategy director, tv guide, USD, video game advertising, Visible Technologies, web soap opera outta, WildTangent, WPP, wpp.com
Hmmm. I think I have the story straight now. Jason McCabe Calacanis from Netscape (otherise connected to WeblogsInc/AOL/blogsmith), Hello. My name is Jason. I’m the CEO of the blogging network Weblogs, Inc. On this blog I write about the startup experience, my life, my bulldog, and my Knicks. put a proposal out there on this thread called Paying the top DIGG/REDDIT/Flickr/Newsvine users (or “$1,000 a month for doing what you’re already doing.”) This proposal was to … I have an offer to the top 50 users on any of the major social news/bookmarking sites:We will pay you $1,000 a month Continue Reading…
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Posted by Laurel Papworth at 1:11 am Tagged with: AOL, Belle de Jour, Digg, hives, Iraq, Kevin Rose, one of the founders, Online Communities, online strategy, the Samuel Johnson Prize, United Kingdom, USD
Puff-puff-puff Yahoo in Talks for AOL Stake NEW YORK (Reuters) – Yahoo Inc. has held early stage discussions to buy a stake in Time Warner Inc.’s America Online Internet unit, a source briefed on the matter said on Friday .The source characterized the discussions as “informational” and said it was far from the level of depth AOL has reached with Microsoft Corp. or with Google Inc..Google and Comcast Corp. are also mulling a joint investment in AOL.A Yahoo spokeswoman declined to comment on “speculation or rumor.” Time Warner declined comment.Reports of the discussions with Yahoo have appeared in various media Continue Reading…
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Posted by Laurel Papworth at 3:59 pm Tagged with: America Online, AOL, Comcast Corp., Google Inc., Internet media network, media reports, Microsoft Corp., NEW YORK, New York Post, Social Media Australia, spokeswoman, the New York Post, Time Warner Inc., Yahoo Inc.
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