Don’t employ a shock-comedian (Catherine Deveny) and then expect her to behave on Twitter. Don’t advertise on Kyle Sandilands shock-jock radio show and then expect him to behave. Match your purpose and your value systems with your channels or you will play the hypocrite when it finally falls apart.And if you don’t agree with their values don’t advertise with them at all - don’t wait for it all to blow up and THEN get rewarded with a “good citizen” badge. You deserve a different kind of badge… 


I just think people should “own” their value systems & be accountable for them. If Kyle offends you time after time, stop listening and for God’s sake dont advertise on his show. If you find him funny, provocative and/or just the sort of politically incorrect ass that Australia needs, stand by him.

Chopping and changing value systems based on public outcrys is hypocritical, no?

Kyle Sandilands Recent Rant

On Tuesday Sandilands had personally attacked news.com.au entertainment reporter Alison Stephenson for her review of his TV show, A Night with the Stars.

“Some fat slag on the Telegraph website, sorry, news.com.au, has already branded it a disaster. You can tell by reading the article she just hates us. What a fat bitter thing you are. You’ve got a nothing job anyway. You’re a piece of shit,” he said.

His co-host Jackie O joked that Sandilands didn’t take criticism well. Sandilands then named Stephenson and said: “You are supposed to be impartial, you little troll … You’re a bullshit artist girl. That’s what you are. You should be fired from your job.”

After Jackie O told listeners that the article contained a picture of the reporter, Sandilands said: “You haven’t got that much titty to be wearing that low cut a blouse. Watch your mouth girl, or I will hunt you down.”

Coincidentally reported on News.com.au – where the “female journalist” works.

Now if this was a nice Christian boy that lost it, I could understand that his rant would upset people.

But I can’t. He’s an a-hole, was an a-hole always will be an a-hole. Why are advertisers surprised?

From Twitter:

  • @Blackmores We instructed our media agency 2 pull all our ads from 2DayFM. If you do hear 1 of our ads please let us know ASAP #Kylesandilands#VileKyle
  • @HoldenNews #Holden withdraws sponsorship of Kyle & Jackie O Breakfast Show: bit.ly/u8QiU5
  • @crazyjohns To clarify – Crazy John’s is not a sponsor of the Kyle and Jackie O Show and our ads have been removed from the program.
  • Fantastic Furniture, Good Guys, Vodafone, Harvey Norman, Medibank and so on have finally pulled their advertising.
Hypocrites.
Stop acting surprised. You knew he would deliver listeners through his bad behaviour and your rewarded him with advertising sponsorship. And Twitter is rewarding you for doing the right thing- finally? Hypocrites.

Hypocrite number two is Catherine Deveny

This is the woman who said on Twitter:
Deveny drew the most criticism for writing that she hoped 11-year-old TV star Bindi Irwin “gets laid” and that former TV host Rove McManus’ wife Tasma “didn’t die too” – referring to the loss of his first wife, Belinda Emmett, to cancer in 2006.
That was humour? What Kyle ranted was better or worse? Catherine Deveny can take the moral higher ground because she no longer “pushes the envelope”?
CatherineDeveny  Want to get rid of #VileKyle and send a message to other creeps? Please sign this petition and RT. Thank-you!change.org/petitions/2day…
CatherineDeveny  I’d love to show my disgust at #VileKyle by stop listening to his show but I’ve never listened and don’t even know what station he’s on.
CatherineDeveny: Holden, Vodafone, Goodguys and @Blackmores have dropped  #VileKyle - @Pepsi @Fosters@Adrenaline & @FantasticFurniturehaven’t.
News just to hand @FantasticFurniture has just dropped #VileKyletoo (via @LucretiaBorden) KEEP THE PRESSURE ON!!!!
Advertising by @CrazyJohns @Telstra and @HarveyNormanAUALSO prop up #VileKyle. Boycott and pile on the pressure.
And so on and so forth…
Puleaze. Hypocrites abound. I suspect she is just thrilled another media personality with an “edgy” tongue is coping a twitload.
(PS And the editor that sacked her was a hypocrite – don’t employ a comedien and then ask them to write family friendly articles. Match the Purpose with the Values. )
So here’s a tip. If you don’t like the jokes, don’t follow them on Twitter. If you don’t agree with the rants, don’t listen to them on the radio. And if you don’t agree with their values don’t advertise with them at all – don’t wait for it all to blow up and THEN get rewarded with a “good citizen” badge. Nope, you get the Hypocrite badge.
What say you?
 

Nestle has brought out a suite of viral videos, that are sure to cause a lot of discussion on how bad they are. Benny Hill reruns springs to mind. However mixing the marketing shouldn’t mean mixing the messages – telling consumers on one hand that the company wants to engage with them, to listen to them in social media channels, exchange dialogue yet on t’other scream at them from the TV, radio, newspaper and viral video sites “on brand” messages is just schizophrenic. Is Nestle’s demographic horny men lusting after Germanic farm girls in braids, or educated women and mothers Continue Reading…

 

I registered OptusPoo.com.au about a year ago ,to create an online community of people annoyed with Optus. The same time that a number of others got fed up with Optus and created BadOptus etc, to be followed by other bad Optus sites. I’d had shocking service from Optus (the guy told me “yeah I know how to fix it but I’m not going to tell you”) and was in the mood to shine some social media spotlight on to poor customer service in Australia. There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites. It Continue Reading…

 

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United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000.

 

ABC TV show sacks their host – excuse me, founding host – Jeremy Ray. In the old days, after a week of phone calls and letters to the station that would be the end of it. But now? In today’s social media climate? nuh uh. Jeremy gets online and says it’s cos he’s not a woman he got sacked, the GoodGame crew go the forums and say it was their decision, the community get their knickers in a knot and start a petition, a Facebook goup and a website called SaveJunglist (his gamer handle or nickname). Active anti-brand communities are Continue Reading…

 

Michael Specht found this one on the Real Footy: The AFL has given a bunch of self-confessed football loving ‘IT geeks’ seven days notice to remove any references to the AFL, images or the mention of associated football league clubs from their footy blog. The blog contestedfooty.com – set up by seven footy-obsessed students from Deakin and Monash universities – provides commentary on matches, players and footy news. One of the site’s founders, 21-year-old student James Rose, told The Age the group received a letter from the AFL’s legal counsel demanding they stop using AFL intellectual property, stop displaying AFL Continue Reading…

 

Kentucky Fried Chicken offer to fix potholes in exchange for graffiti – err sorry – advertising on the hole covers.  From The Chicago Tribune:    Colonel Sanders look-alike Bob Thompson helps a repair crew in Louisville “re-fresh” one of the estimated 350 million potholes nationwide. (KFC Corporation photo/ March 24, 2009) There is a danger on social networks that sell spotlight advertising of the same kind of backlash. We’ll  Everybody needs a little KFC. But maybe not Chicago. The fast-food chain has sent off a letter to the nation’s mayors, offering to patch their potholes for free. The company will leave Continue Reading…

 

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AUSTRALIA: Which of you guys are advising NAB Bank on social media? Cos whoever you are, you are making a real friggin’ mess of it, and you make it worse for all of us! First there was the spam comments on blog fiasco – read Duncan Riley’s take on it all. Then there’s the faux community on UBank saying how great UBank (NAB funded) is. Pulling negative comments, promoting their own fake positive ones. Then there’s FRANK who comes in from a NAB address and denies he is a bank employee while trolling Cheryl’s blog. So, here’s the guidelines that Continue Reading…

 

Australia: social network and peer to peer activist group online for parents. Peer to peer support groups are all very well, but what happens when they get organised and take out advertising on TV naming and shaming your company for shenanigans? Parent’s Jury main page (the Fame and Shame awards is a PDF – don’t want to do that to you ) Kellogg slams Parents Jury MELBOURNE: Kellogg has today slammed The Parents Jury as being out of touch after the group of parents branded the marketer a liar. The Parents Jury named Kellogg’s LCM Zebra Spots bars as the Continue Reading…

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