How a Facebook page might save a company in Brand disgrace! Brumbys told franchisees to blame carbon tax and hike up fees. The backlash was enormous on social media sites such as Twitter, on Facebook and so on. Now Brumbys are using Facebook to apologise and ask for leniency and the franchisees are using it to explain and fight back.
Don’t employ a shock-comedian (Catherine Deveny) and then expect her to behave on Twitter. Don’t advertise on Kyle Sandilands shock-jock radio show and then expect him to behave. Match your purpose and your value systems with your channels or you will play the hypocrite when it finally falls apart.And if you don’t agree with their […]
Nestle has brought out a suite of viral videos, that are sure to cause a lot of discussion on how bad they are. Benny Hill reruns springs to mind. However mixing the marketing shouldn’t mean mixing the messages – telling consumers on one hand that the company wants to engage with them, to listen to […]
I registered OptusPoo.com.au about a year ago ,to create an online community of people annoyed with Optus. The same time that a number of others got fed up with Optus and created BadOptus etc, to be followed by other bad Optus sites. I’d had shocking service from Optus (the guy told me “yeah I know how […]
I get asked all the time “if you blog, tweet, slideshare, podcast, can’t someone just TAKE your intellectual property?” My response – you are SAFER if you are open with your content than locking it down. A few years ago,I called for an “unIndustry” association to protect user generated content (the little guy) from being […]
United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000.
ABC TV show sacks their host – excuse me, founding host – Jeremy Ray. In the old days, after a week of phone calls and letters to the station that would be the end of it. But now? In today’s social media climate? nuh uh. Jeremy gets online and says it’s cos he’s not a […]
Michael Specht found this one on the Real Footy: The AFL has given a bunch of self-confessed football loving ‘IT geeks’ seven days notice to remove any references to the AFL, images or the mention of associated football league clubs from their footy blog. The blog contestedfooty.com – set up by seven footy-obsessed students from […]