I was poking around, looking for an Australian competitor site to PissedConsumer.com and getsatisfaction.com. Came up with Not Good Enough (both .com.au and .org) – 54,000 members and started in 2002. I love finding these little powerful communities that don’t make it on superficial Top 100 lists. Who wants to sue NGE Offenders MCI TechnologiesMCI TEchnologies – aka Tomato Technologies threated NGE with legal action when they claimed that we had published gripes about their Star Trader software without giving them the right of reply. NGE maintains that it’s not our fault if companies cannot manage their email efficiently. The Continue Reading…
Aug 192008
Posted by Laurel Papworth at 11:36 pm Tagged with: anti brand, anti community, anti marketing, anti public relations, anti-branding, anti-PR, Brisbane, Business Intelligence, Carpet Court Diamond Valley, Court Diamond Valley, MCI Technologies, National Building Solutions, NSW Fair Trading, Online Communities, Russell Hobbs, Social Media Australia, social networks, Speakers Bureau
Jul 102008
For the last year or so I’ve been speaking – at conferences, in courses, wherever – about the dangers of going to war with your customer. And how the next wave is going to be companies concentrating all their energies on damage control. No more questions of ‘should we be involved in social media’ but ‘what the hell?!! quick, start a blog or something!”. *rolls eyes*. Here’s a typical community:Shall we start one up in Australia? Which Australian brands would head the list – don’t say Telstra, boring – pick another one. Here’s the about us page: Are you PISSED? Continue Reading…
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Posted by Laurel Papworth at 4:25 pm Tagged with: America, anti advertising, anti brand, anti community, anti marketing, anti-branding, banker, complaint on our site, gratest banking experience, Online Communities, retail bank, social media, Social Media Australia, social networks, web 2.0
Jun 302008
Synopsis. Cannes viral video award was won by Speed Undressing – and mightily pissed off the “client” JC Penney. Agency User Generated Content Anyone? (AUGC) I wrote earlier about Save Our Advertising: speak up, get with it, get engaged with the online community, connect. And I’m speaking to the advertising agencies themselves, not their clients. From Opinionopolis: As someone who works in advertising, and has worked in advertising for well over a decade, this is simply very, very funny. Ever since I can remember the award shows have been dominated… well, not “dominated”, but something darn close… by ads that Continue Reading…
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Posted by Laurel Papworth at 4:11 pm Tagged with: Advertising, anti advertising, anti brand, anti community, anti marketing, anti-branding, client’s product, Online Communities, social media, Social Media Australia, social networks, user generated content
Seen this one?Nothing quite says “I hate your product” like a good quality user generated anti advertisement…I like the line: Hope this song has helped you understand,Now you know, how You Killed Your Brand. Full lyrics: Step 1, You make your console cost the most,You Beat your chest and proudly Boast,Despite no good exclusive gamesYou make a bunch of ridiculous claims, Then ignore our need to play onlineDon’t make it fun like Xbox LiveUse Blue Ray, Which I don’t needNow you’re getting your ass kicked by the Wii Sony, you went wrong, with your PS3I’ll just keep playing my 360Hope Continue Reading…
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Posted by Laurel Papworth at 5:38 am Tagged with: Advertising, anti advertising, anti community, anti marketing, anti-site, at war with your customer, Phil Harrison, social networks, youtube
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