Synopsis. Cannes viral video award was won by Speed Undressing – and mightily pissed off the “client” JC Penney. Agency User Generated Content Anyone? (AUGC) I wrote earlier about Save Our Advertising: speak up, get with it, get engaged with the online community, connect. And I’m speaking to the advertising agencies themselves, not their clients. From Opinionopolis: As someone who works in advertising, and has worked in advertising for well over a decade, this is simply very, very funny. Ever since I can remember the award shows have been dominated… well, not “dominated”, but something darn close… by ads that Continue Reading…
Jun 302008
Posted by Laurel Papworth at 4:11 pm Tagged with: Advertising, anti advertising, anti brand, anti community, anti marketing, anti-branding, client’s product, Online Communities, social media, Social Media Australia, social networks, user generated content
Jun 252008
… or evolve it? PHYSICIAN, HEAL THYSELF. The Gruen Transfer is buzzing: As of last night, 6100 spoof ads had been edited, scripted and uploaded to the website by viewers of The Gruen Transfer, the 10-part series which has been watched by more than 1 million viewers each week.(Julian Lee, Sydney Morning Herald, Monster Mash Gives Ad Boss Nightmares) Here’s the clincher for me: But some in the industry are less enthusiastic. Clemenger’s Mr Morgan said the advertising industry has been “led like lambs to the slaughter” to take part in “a slapstick show” and that the industry should have Continue Reading…
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Posted by Laurel Papworth at 5:15 pm Tagged with: ABC, Advertising, advertising industry, anti advertising, anti marketing, anti-branding, Morgan, Social Media Australia, USD
Jun 222008
Beware: Bloggers don’t like to be ‘engaged’ with in a superficial ‘can you sell by site’ type way. A Pampered Life sucks could be an alternate heading? Or warning: discussion on menstrual cycle community ahead. Heh. I teach courses on how to engage bloggers as part of a social media campaign. But I don’t tell PR and Marketing agencies to do those faux whisper campaigns or to treat bloggers like free advertisers. Here’s the spam mail from A Pampered Life: Dear Laurel Papworth, We recently came upon your site, http://laurelpapworth.com/, and found it extremely helpful and informative for Australian women. Continue Reading…
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Posted by Laurel Papworth at 7:02 pm Tagged with: anti advertising, anti marketing, anti-branding, Coles Myer, laurel papworth, Mean Girls, pain, period pain, retail sales, social media, Social Media Australia, tampons, technology adoption, web 2.0, women, Woolworths
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