anti-branding » Laurel Papworth

auDA misuse of power?

Online Communities, social media, Social Media Australia, social networks 39 Responses »

Mar 222010

I registered OptusPoo.com.au about a year ago ,to create an online community of people annoyed with Optus. The same time that a number of others got fed up with Optus and created BadOptus etc, to be followed by other bad Optus sites. I’d had shocking service from Optus (the guy told me “yeah I know how to fix it but I’m not going to tell you”) and was in the mood to shine some social media spotlight on to poor customer service in Australia.

There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites. It auto updates with tweets from Twitter, blog posts, Facebook, whatevers. Good, bad, indifferent – all can be seen and discussed on OptusPoo. Later I added other companies just to be fair. Continue reading »

Copyright – Social Media SAVES your IP from plagiarists

Online Communities, social media, Social Media Australia, social networks 20 Responses »

Feb 132010

I get asked all the time “if you blog, tweet, slideshare, podcast, can’t someone just TAKE your intellectual property?” My response – you are SAFER if you are open with your content than locking it down. A few years ago,I called for an “unIndustry” association to protect user generated content (the little guy) from being ripped off by agencies and big content providers. I think we are crowdsourcing this unIndustry association in an adhoc movement of anti-marketing anti-PR communities. My Plagiarism story I presented at WebDirections. It was either 2005 or 2006. I did a LOT of research and narrowed Continue Reading…

COI: Cost of Inaction United Breaks Guitars

Online Communities, social media, social networks 12 Responses »

Oct 302009

United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000.

Good Game: ABC TV Show and online communities

Media, Online Communities, social media, Social Media Australia, social networks, TV 9 Responses »

Oct 302009

ABC TV show sacks their host – excuse me, founding host – Jeremy Ray. In the old days, after a week of phone calls and letters to the station that would be the end of it. But now? In today’s social media climate? nuh uh. Jeremy gets online and says it’s cos he’s not a woman he got sacked, the GoodGame crew go the forums and say it was their decision, the community get their knickers in a knot and start a petition, a Facebook goup and a website called SaveJunglist (his gamer handle or nickname). Active anti-brand communities are Continue Reading…

AFL: Fans help not hinder!

blogs, Online Communities, social media, Social Media Australia, social networks 14 Responses »

May 042009

Michael Specht found this one on the Real Footy: The AFL has given a bunch of self-confessed football loving ‘IT geeks’ seven days notice to remove any references to the AFL, images or the mention of associated football league clubs from their footy blog. The blog contestedfooty.com – set up by seven footy-obsessed students from Deakin and Monash universities – provides commentary on matches, players and footy news. One of the site’s founders, 21-year-old student James Rose, told The Age the group received a letter from the AFL’s legal counsel demanding they stop using AFL intellectual property, stop displaying AFL Continue Reading…

KFC Potholes and Social Network Spotlights

Monetization, Money, Online Communities, revenue, social media, social networks 4 Responses »

Mar 282009

Kentucky Fried Chicken offer to fix potholes in exchange for graffiti – err sorry – advertising on the hole covers. From The Chicago Tribune: Colonel Sanders look-alike Bob Thompson helps a repair crew in Louisville “re-fresh” one of the estimated 350 million potholes nationwide. (KFC Corporation photo/ March 24, 2009) There is a danger on social networks that sell spotlight advertising of the same kind of backlash. We’ll Everybody needs a little KFC. But maybe not Chicago. The fast-food chain has sent off a letter to the nation’s mayors, offering to patch their potholes for free. The company will leave Continue Reading…

Freeview Fiasco and Robin Parkes interview

Media, Online Communities, Social Media Australia, social networks, TV 11 Responses »

Mar 282009

I’m always interested in Film and TV – and we had an interesting discussion the other night on the social network, Twitter about EPG (Electronic Program Guide). The sheer – and there’s no other word for it but ‘hatred‘ – people have for EPG abuses by TV stations was obvious. It seems that ALL the stations abuse and disrespect their viewers by running up to 20 mins early or late for their shows. But have a look at this satirical video of Freeview: Freeview TV had YouTube pull the video which causes a furore – exclusive by Patrick Avenell of Continue Reading…

Reputation Annihilation in Social Media

blogs, Online Communities, social media, social networks 5 Responses »

Mar 162009

AIG got a billion dollar bailout then went on a retreat – 1/2 million dollar workshop. I want me some of that. It’s really a simple proposition from VizEdu: Company Karma Will Win. It would’ve been nice to see the bottom line impact, such as the Engadget vs Apple stock price fiasco. Did the blogosphere ripple into traditional news? e.g. New York Times quoting Digg or a top blogger. But for a basic proposition – you can’t get away with nuffin anymore, transparency, authenticity and responsibility is the watchword – it does a great job. Wonder who else will be Continue Reading…

At War: It's the little things

Online Communities, social media, social networks 7 Responses »

Mar 162009

It’s the little things that set off customers into becoming anti -brand vigilantes. *laughs* This guy was taking a video outside Trader Joes, an American assorted goods store, by the look of it. : If I made a commercial for Trader Joe’s. One day I was taking a photo of a primitive but lovely hand-drawn chalk sign when a manager came running over to tell me cameras aren’t allowed in Trader Joe’s. Well, he didn’t say anything about cell phones so I decided then and there to make a commercial for TJ’s on my Treo. Up until now they haven’t Continue Reading…

YouTube: At war with Warner Music Group

consumer gen. media, social media 11 Responses »

Jan 252009

Just kinda bookmarking this one – at war with your customer and forcing your customer to go to war with you, en masse. Warner Music Group are forcing Google’s YouTube to pull videos that have any recognisable Warner music in it. Background, homage, mashups, clips, concerts, cover’s, singing the shower, you name it, gone. I know that the musicians are mostly also pissed with this too. Gary had a machinima pulled – one where he got the musicians permission – and had to push YouTube to put it back up. They did – after the musician also stepped in. This Continue Reading…

Australia: No Clean Feed Video nocleanfeed

Featured, Online Communities, Politics, social media, Social Media Australia, social networks, telecommunications, Twitter 7 Responses »

Nov 162008

TA DA! Here it is: Don’t you think that a country with backward internet, broken telcos and crap gov policies deserves hillbilly music? The whole thing is such a farce. YouTube here for those who don’t have players. I put a call out last week, on Twitter, for photos of people with post it notes and writing on hands to support the Electronic Frontiers Australia (EFA – @efa_oz on Twitter) movement of NoCleanFeed. I tweeted that if they were up by Sunday I’d make a little movie (anti-advertisement?) on Sunday. Came home late Saturday from SPAA, installed the World of Continue Reading…

NAB Ubank Social Media Mess

Corporate, Enterprise 2.0, Marketing, Online Communities, social media, Social Media Australia, social networks 7 Responses »

Oct 132008

AUSTRALIA: Which of you guys are advising NAB Bank on social media? Cos whoever you are, you are making a real friggin’ mess of it, and you make it worse for all of us! First there was the spam comments on blog fiasco – read Duncan Riley’s take on it all. Then there’s the faux community on UBank saying how great UBank (NAB funded) is. Pulling negative comments, promoting their own fake positive ones. Then there’s FRANK who comes in from a NAB address and denies he is a bank employee while trolling Cheryl’s blog. So, here’s the guidelines that Continue Reading…

Australia: Kellogg vs Customers

Featured, Online Communities, peer2peer, Social Media Australia, social networks 3 Responses »

Oct 082008

Australia: social network and peer to peer activist group online for parents. Peer to peer support groups are all very well, but what happens when they get organised and take out advertising on TV naming and shaming your company for shenanigans? Parent’s Jury main page (the Fame and Shame awards is a PDF – don’t want to do that to you ) Kellogg slams Parents Jury MELBOURNE: Kellogg has today slammed The Parents Jury as being out of touch after the group of parents branded the marketer a liar. The Parents Jury named Kellogg’s LCM Zebra Spots bars as the Continue Reading…

Australia; Not Good Enough

Featured, Online Communities, Social Media Australia, social networks 4 Responses »

Aug 192008

I was poking around, looking for an Australian competitor site to PissedConsumer.com and getsatisfaction.com. Came up with Not Good Enough (both .com.au and .org) – 54,000 members and started in 2002. I love finding these little powerful communities that don’t make it on superficial Top 100 lists. Who wants to sue NGE Offenders MCI TechnologiesMCI TEchnologies – aka Tomato Technologies threated NGE with legal action when they claimed that we had published gripes about their Star Trader software without giving them the right of reply. NGE maintains that it’s not our fault if companies cannot manage their email efficiently. The Continue Reading…

Pissed Consumer – Anti-Brand Community

consumer gen. media, Featured, Online Communities, public relations, social media, social networks, web 2.0 5 Responses »

Jul 102008

For the last year or so I’ve been speaking – at conferences, in courses, wherever – about the dangers of going to war with your customer. And how the next wave is going to be companies concentrating all their energies on damage control. No more questions of ‘should we be involved in social media’ but ‘what the hell?!! quick, start a blog or something!”. *rolls eyes*. Here’s a typical community:Shall we start one up in Australia? Which Australian brands would head the list – don’t say Telstra, boring – pick another one. Here’s the about us page: Are you PISSED? Continue Reading…

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