For the last year or so I’ve been speaking – at conferences, in courses, wherever – about the dangers of going to war with your customer. And how the next wave is going to be companies concentrating all their energies on damage control. No more questions of ‘should we be involved in social media’ but ‘what the hell?!! quick, start a blog or something!”. *rolls eyes*. Here’s a typical community:Shall we start one up in Australia? Which Australian brands would head the list – don’t say Telstra, boring – pick another one. Here’s the about us page: Are you PISSED? Continue Reading…
Jul 102008
Posted by Laurel Papworth at 4:25 pm Tagged with: America, anti advertising, anti brand, anti community, anti marketing, anti-branding, banker, complaint on our site, gratest banking experience, Online Communities, retail bank, social media, Social Media Australia, social networks, web 2.0
Jun 302008
Synopsis. Cannes viral video award was won by Speed Undressing – and mightily pissed off the “client” JC Penney. Agency User Generated Content Anyone? (AUGC) I wrote earlier about Save Our Advertising: speak up, get with it, get engaged with the online community, connect. And I’m speaking to the advertising agencies themselves, not their clients. From Opinionopolis: As someone who works in advertising, and has worked in advertising for well over a decade, this is simply very, very funny. Ever since I can remember the award shows have been dominated… well, not “dominated”, but something darn close… by ads that Continue Reading…
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Posted by Laurel Papworth at 4:11 pm Tagged with: Advertising, anti advertising, anti brand, anti community, anti marketing, anti-branding, client’s product, Online Communities, social media, Social Media Australia, social networks, user generated content
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