… or evolve it? PHYSICIAN, HEAL THYSELF. The Gruen Transfer is buzzing: As of last night, 6100 spoof ads had been edited, scripted and uploaded to the website by viewers of The Gruen Transfer, the 10-part series which has been watched by more than 1 million viewers each week.(Julian Lee, Sydney Morning Herald, Monster Mash Gives Ad Boss Nightmares) Here’s the clincher for me: But some in the industry are less enthusiastic. Clemenger’s Mr Morgan said the advertising industry has been “led like lambs to the slaughter” to take part in “a slapstick show” and that the industry should have Continue Reading…
Jun 252008
Posted by Laurel Papworth at 5:15 pm Tagged with: ABC, Advertising, advertising industry, anti advertising, anti marketing, anti-branding, Morgan, Social Media Australia, USD
Jun 222008
Beware: Bloggers don’t like to be ‘engaged’ with in a superficial ‘can you sell by site’ type way. A Pampered Life sucks could be an alternate heading? Or warning: discussion on menstrual cycle community ahead. Heh. I teach courses on how to engage bloggers as part of a social media campaign. But I don’t tell PR and Marketing agencies to do those faux whisper campaigns or to treat bloggers like free advertisers. Here’s the spam mail from A Pampered Life: Dear Laurel Papworth, We recently came upon your site, http://laurelpapworth.com/, and found it extremely helpful and informative for Australian women. Continue Reading…
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Posted by Laurel Papworth at 7:02 pm Tagged with: anti advertising, anti marketing, anti-branding, Coles Myer, laurel papworth, Mean Girls, pain, period pain, retail sales, social media, Social Media Australia, tampons, technology adoption, web 2.0, women, Woolworths
Jun 152008
I have spoken – publicly at conferences, and here on the blog – over the last couple of years at least, about the need for an unIndustry organisation to protect our content from interactive, new and digital media agencies, amongst others. Here’s another example of why (definatalie): Get FUNK’D! Say no to design contests. FUNK’D have posted in the Red Bubble forums (and I suspect a few others) about their label competition. Please consider absolutely all the entry conditions before entering a design contest like this. From their website’s FAQ: Do you offer a cash prize?We do not offer a Continue Reading…
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Posted by Laurel Papworth at 1:56 am Tagged with: anti advertising, anti marketing, creative services, ethics, Online Communities, social media, Social Media Australia, social networks, user generated content
Seen this one?Nothing quite says “I hate your product” like a good quality user generated anti advertisement…I like the line: Hope this song has helped you understand,Now you know, how You Killed Your Brand. Full lyrics: Step 1, You make your console cost the most,You Beat your chest and proudly Boast,Despite no good exclusive gamesYou make a bunch of ridiculous claims, Then ignore our need to play onlineDon’t make it fun like Xbox LiveUse Blue Ray, Which I don’t needNow you’re getting your ass kicked by the Wii Sony, you went wrong, with your PS3I’ll just keep playing my 360Hope Continue Reading…
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Posted by Laurel Papworth at 5:38 am Tagged with: Advertising, anti advertising, anti community, anti marketing, anti-site, at war with your customer, Phil Harrison, social networks, youtube
I’ve probably blabbed on too much about my personal odyssey to Saudi Arabia the last few days, so I will return you – albeit briefly – to our regularly scheduled programming | View | Upload your own You might find a few slides in here interesting… I’ve been writing, blogging and presenting on the wave of anti-advertising and anti-marketing we can expect in the near future. Those of you who have seen variations on my At War With Your Customer keynotes, know what i am talking about. At the moment, we write bitchy little scraps in blogs about poor service, Continue Reading…
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Posted by Laurel Papworth at 10:07 pm Tagged with: anti advertising, anti marketing, messenger, online media, social media, trial judge, web 2.0
| View | Upload your own Erietta created me the template (matches my business card) completely unasked while I was in Victoria last week. I found it in my Inbox when I got back – I cried. She’s such a sweetie! anyway click through the slides and ask questions in the comments if you want. I would’ve enjoyed this conference in Sydney a lot, lot more if I hadn’t -stupidly – double booked this morning’s presentation with something else. No clue how it happened, I’ve had Glenn booked in since October last year. Grrrr. My bit was the timeline of Continue Reading…
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Posted by Laurel Papworth at 10:03 pm Tagged with: anti advertising, anti marketing, broadband, conference, Event, events, Google, Kodak, Kylie Johnson, Matt Overington, naughty staff member, Roads Transport Authority, social media, Social Media Australia, social networks, Sydney, Tracey Arthur, Twitter, Victoria, youtube
Mar 032008
Heigh ho, heigh ho, it’s a-conferencing I go. Today and tomorrow anyway. And Friday. Oh and next week at ad:tech too. First up: today and tomorrow Ross MonaghanDeakin University and Founder, The MediaPod Rob Shilkin Head of Corporate Communications & Public Affairs, Google Australia & New Zealand Adrian Christie Head of Public Relations, Sony Computer Entertainment Rod BruemFounding Editor, Now We Are Talking, Telstra Trevor CookDirector, Jackson Wells Morris Virginia StewartPublic Affairs, Church of Scientology Kylie JohnsonHead of Multimedia, CSIRO Ross DawsonCEO, Advanced Human Technologies Max Uechtritz Editor-in-Chief, ninemsn Bruce BelshamEditor, abc.net.au, ABC David HigginsEditor, News.com.au Mike Van NiekerkEditor-in-Chief, Fairfax Continue Reading…
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Posted by Laurel Papworth at 1:35 pm Tagged with: ABC, abc.net.au, Adrian Christie, Advanced Human Technologies, anti advertising, anti marketing, Bruce Belsham, CEO, Church of Scientology, Communication, Communities and Social Networks Strategist, Creative Strategist, David Higgins, Deakin University, Dell Computer Australia, director, director marketing, editor, Editor-in-Chief, Fairfax Digital, founder, Founding Editor, General Manager, Google Australia, Head, Head of Corporate Communications, Head of Public Relations, Jack Morton Worldwide, Jackson Wells Morris, Kylie Johnson, laurel papworth, Matt Jones, Max Uechtritz, Mike Van Niekerk, MySpace Marketing, New Zealand, News.com., Now We, Paul McKeon, Pippa Leary, Roads and Traffic Authority, Rob Shilkin, Rod Bruem, Ross Dawson, Ross Monaghan, social media, Social Media Australia, social networks, sony, telstra, Tracey Arthur, trevor cook, Virginia Stewart
There’s all sorts of conclusions you can reach about Social Networks, ain’t there? Warning: rant coming up. Funny article in AdNews (always good for a laugh) : Web 2.0 gets nasty (by Nina Lees)Web 2.0 obsessive uptake of social interaction, user generated content control and unbridled interactivity has meant the lunatics are running the asylum.That’s according to Melbourne adman Simon Hammond, chairman of Photon-owned communications agency Belong …the lunatics are running the asylum. That would be us. 21 million Australians – man woman and child – 2.1 million of whom (over 18) have signed up for Facebook. God only knows Continue Reading…
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Posted by Laurel Papworth at 8:25 pm Tagged with: Advertising, agency Director, anti advertising, anti marketing, cellular telephone, Chloe Adams, Herald Sun, Herald Sun daily columnist, mobile, Online Communities, SEE, Simon Hammond, sms, Social Media Australia, social networks, user generated content, web 2.0
Jan 182008
Target opens their legs – but not for bloggers From NewsBusters: Target department stores apparently haven’t gotten the memo that dissing the Internet and bloggers can be a dangerous game for a retailer these days. And, Target isn’t just dissing blogges and “non-traditional media” they might be claiming they won’t even interact with them. All this over a new advertisement that shows a woman in Winter clothing, spread-eagled atop the Target logo, the center of which appears right between the model’s spread legs. Just what the “target” here is, can be a pertinent question to ask and several consumer advocates Continue Reading…
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Posted by Laurel Papworth at 3:40 pm Tagged with: anti advertising, anti marketing, non-traditional media outlets, social media
Oct 202007
The Customer is NOT on Your Side: Got more examples of anti-branding by consumers?? Tell me and I’ll post them, with a link/hat tip back to your site. (see here for the Customer is on Your Side) Anyone got any examples of anti-marketing, anti-advertising sites? This is where the consumer has got so pissed with a company they have set up an “anti-site” -questioning, highlighting, destroying a brand online. I’m going to keep the list here and link to it from the right hand side of this blog, so if you find any, give me a hoy ok?1. Zero Coke Continue Reading…
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Posted by Laurel Papworth at 8:17 pm Tagged with: anti advertising, anti marketing, anti-site, Coca Cola, controversial fake front group, dugg site, Facebook, Google, Online Communities, online spamming, Social Media Australia, social networks, Zero Coke Movement
I think Google’s project to privatise the moon – cutely called Moon 2.0 – is a big mistake. The Google Lunar X PRIZE seeks to create a global private race to the Moon that excites and involves people around the world and, accelerates space exploration for the benefit of all humanity. The use of space has dramatically enhanced the quality of life and may ultimately lead to solutions to some of the most pressing environmental problems that we face on earth — energy independence and climate change. For more information, please visit www.googlelunarxprize.org It’s not clear enough quickly enough why Continue Reading…
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Posted by Laurel Papworth at 2:49 pm Tagged with: Advertising, Al Gore, anti advertising, cellular telephone, energy independence, exhibitionism, firewall, Google, Microsoft, mobile, Search, Social Media Australia, space advertising, web 2.0, www.googlelunarxprize.org, youtube
I’m supposed to be writing my presentation for Collaboration in the World of Web 2.0. Madam Kylie of Ark-group expected it from me yesterday. I’ve barely even started it. So I figured I’d write an ad for the event, post it up on bloggy and then say “No I haven’t finished the presentation, but I have posted the event up on my blog” and then smile winningly. *smiles mischievously* So here goes: I’m chairing a conference (that means I introduce the victims) at Collaboration in the World of Web 2.0. And I’m giving the closing presentation on: Minimising risks associated Continue Reading…
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Posted by Laurel Papworth at 9:51 pm Tagged with: 2.0 technologies, ABC, AI Global, Ajax, anti advertising, artificial intelligence, Associate Director, Bell Canada, Brad Hinton, Channel, Damian Smith, David Methven, Deakin University, director, Dwayne Thompson, enterprises utilising web, Farrelly and Associates, General Manager, groovy little social networks, Helen Benge, James Diggs, Jeffrey Cook, Kate Carruthers, laurel papworth, Laurie Lock Lee, Lecturer, Lecturer School of Communication and Creative Art, online user experience, Phil Farrelly, Rabobank, Ross Monaghan, Sam Doust Creative, social media, Social Media Australia, social networks, Sydney University, Tania Lang, Thiess Pty Ltd, university of sydney, Victoria, web 2.0, web mining, youtube
An interesting enough video on it’s own – and it’s been seen 3 million times, favourited 13,500 times and 6000 comments. But perhaps what we should pay attention to, are the 95 video responses to this ThisNThat Video and another one, Colour Monte (same trick). They have names like This N That revealed, This-n-that spoiler, learning thisNthat. So my question is this. If YouTube members are willing to create videos explaining how a card trick works, do you think they would be willing to put up a video about your product or service if they considered it interesting, excellent or Continue Reading…
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Posted by Laurel Papworth at 6:37 pm Tagged with: anti advertising, mashups, Online Communities, social networks, user generated content, Yahoo!, youtube
Me again. I have a one day workshop at the Uni of Sydney next week – Friday 23rd February. Why not come along? We’ll be discussing social networks, user generated content, citizen journalism. The role of YouTube, Flickr et al. Marketing and anti-marketing. Advertising and anti-advertising. How to make the most of the dialogue happening between your consumers. yada yada yada. All good stuff. Technorati Tags: Laurel Papworth, online communities, user generated content, Sydney, University of sydney, usyd, social networks, course, citizen journalism, YouTube, Flickr, advertising, anti-advertising, marketing, anti-marketing, workshop, CCE, Centre for Continuing Education
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Posted by Laurel Papworth at 7:17 am Tagged with: anti advertising, laurel papworth, Online Communities, social networks, Sydney, University of Sydney Centre for Continuing Education Me, user generated content, youtube
May 102006
I have to buy a car. Don’t want to but must. So here’s my thing… I need an online community that isn’t for diehard Porsche owners or something, just a regular “hi I’m a girl and I need to buy a car. Maybe a red one?” sort of community. Ok, ok, I promise not to play the dummy card but seriously, I prefer reviews by my peers (which err, is the meaning of peer reviews I guess). Carsales.com.au (Carpoint) doesn’t have it. I clicked on the Members page but got an error. Their ‘testimonials’ are the standard advertising-on-the-net stuff. You Continue Reading…
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Posted by Laurel Papworth at 7:24 pm Tagged with: advertising-on-the-net stuff, anti advertising, Car, ebay, incumbent online advertising leaders, meets online community, Online Communities, online community, Porsche, Real Estate, Social Media Australia, United Kingdom, Yahoo!
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