Posts tagged as:

analyst

Australia 2009: ZDNet Predictions

by Laurel Papworth on January 23, 2009 · 1 comment

Neerav and I were asked, amongst others for our predictions on 2009. Technology, social media, computing, enterprise etc.
Giant Aussie 2009 predictions round-up
Carlton Taya Avaya South Pacific MD
Craig Scroggie Symantec A/NZ MD
Chris Disspain auDA CEO
David Jackman Pronto Software MD
Deena Shiff [...]

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World of Warcraft is World of MoneyCraft

by Laurel Papworth on September 17, 2008 · 1 comment

I bet Citizen Murdoch wishes he had WoW to add to the Fox stable.

License to print money. Without killing a tree of course:
You run a game for around five years, you can’t expect it to be cheap. You’ve got to run servers, pay customer service reps, pay for marketing, etc etc. World of Warcraft’s been [...]

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Australia: Corporate Social Media

by Laurel Papworth on July 29, 2008 · 6 comments

That title Corporate Social Media looks funny doesn’t it? I mean, some people still think of ‘social‘ as ‘party‘. Like, Corey from Melbourne on MySpace. They don’t realise that ‘social‘ means ‘society‘ – friends and family, yes, but also sports heroes and politicians and other leaders, and those we deem tabloid worthy – the Angelina [...]

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Jeremiah Owyang and managing communities

by Laurel Papworth on March 25, 2008 · 2 comments

Jeremiah is an analyst for Forester- here’ s a high level overview (very high level) of a presentation he gave Forum for Women Entrepreneurs and you can read more on his blog:

| View | Upload your own

I’m a little uncomfortable seeing those slides. I think you know I am pretty quick to hat tip [...]

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Australia – Event: Media 08

by Laurel Papworth on February 12, 2008 · 4 comments

Are you going?
Media 08
Australia’s Annual Report for Digital Professionals.
Friday 7th March, 9.00am – 5.30pmJones Bay Wharf, Pyrmont, Sydney
Australia’s leading digital media organisations, Fairfax Digital and X|Media|Lab, bring you a one-day executive briefing on all you need to know about digital media for the year 2008.
“Media ‘08″ brings together world leading experts from the UK, the [...]

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Advertising spend online will increase (recession)

by Laurel Papworth on February 8, 2008 · 0 comments

Good ol’ Forresters (from AdWeek):
NEW YORK The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study.
According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will withstand tightened [...]

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Facebook and cost of Advertising

by Laurel Papworth on October 3, 2007 · 0 comments

AdNews asked a bunch of people this question: ( 21 September)
Is Facebook Overhyped?Facebook has been described as the media sensation of 2007 and Rupert Murdoch laments its growing numbers against his own earlier social networking paradise, MySpace. Some believe advertisers should drop everything and get involved, but it is Facebook just another trendy [...]

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Baidu versus Google

by Laurel Papworth on September 17, 2006 · 0 comments

Snippets from New York Times’ David Barboza article, courtesy of The Ledger Online:

Today, Baidu has a market value of $3 billion and operates the fourth-most trafficked Web site in the world. And Baidu is doing what no other Internet company has been able to do: clobbering Google and Yahoo in its home market.
But Baidus evolution, [...]

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