Australia 2009: ZDNet Predictions

Enterprise 2.0, Featured, Online Communities, press, social media, Social Media Australia, social networks 1 Response »

Jan 232009

Neerav and I were asked, amongst others for our predictions on 2009. Technology, social media, computing, enterprise etc.

ZdNet technology predictions

Giant Aussie 2009 predictions round-up

Carlton Taya Avaya South Pacific MD
Craig Scroggie Symantec A/NZ MD
Chris Disspain auDA CEO
David Jackman Pronto Software MD
Deena Shiff Telstra Business group MD
Dereck Daymond Sybase A/NZ MD
Doug Farber salesforce.com APAC VP operations
Geoffrey Dirago Attain IT GM
Gerard Florian Dimension Data Australia CTO
Greg Spears Vodafone spokesperson
James Turner IBRS analyst
Joe Kremer Dell Australia MD
Kevin McIsaac IBRS analyst
Laurel Papworth social networks strategist (ME!)
Mark Phibbs Adobe APAC marketing director
Melbourne IT spokesperson
Neerav Bhatt blogger librarian internet marketer
Sarah Carter FaceTime Communications
Paul Harapin VMware A/NZ MD
Peter McAlpine Adobe Australia MD
Rob Mackinnon IBRS analyst
Paul Fitzgerald GHS consulting director
Steve Hitchman MIP MD
Warren Chaisatien Telsyte research director
Tracey Fellows Microsoft Australia MD
Wendy Reid EMC A/NZ marketing director

You can read these people here at ZdNet. Blame Renai Lemay if we are wrong. He shouldn’t have published it with verifying the predictions first. Heh. Oh and Anonymous isn’t allowed. We stand and fall on our predictions. By the way, if your name is here and you blog or tweet, let me know? I’ll link to you.

World of Warcraft is World of MoneyCraft

Featured, Money, social networks, virtual world 2 Responses »

Sep 172008

I bet Citizen Murdoch wishes he had WoW to add to the Fox stable. License to print money. Without killing a tree of course: You run a game for around five years, you can’t expect it to be cheap. You’ve got to run servers, pay customer service reps, pay for marketing, etc etc. World of Warcraft’s been running for four years now, so how much has the upkeep cost Blizzard? $200 million. Or, at least that’s what Blizzard disclosed during yesterday’s analyst conference call. That’s it. Staff payroll, hardware support, customer service (which, interestingly, they say is their largest department), Continue Reading…

Australia: Corporate Social Media

Corporate, CSR, Enterprise 2.0, Featured, Media, Online Communities, Social Media Australia, social networks 6 Responses »

Jul 292008

That title Corporate Social Media looks funny doesn’t it? I mean, some people still think of ‘social‘ as ‘party‘. Like, Corey from Melbourne on MySpace. They don’t realise that ‘social‘ means ‘society‘ – friends and family, yes, but also sports heroes and politicians and other leaders, and those we deem tabloid worthy – the Angelina Jolie’s and Britney’s of our social sphere. I wonder if we had changed from online communities to customer communities or consumer networks if it would’ve looked less jarring? Corporate Customer Media or similar? I think companies will move their Corporate Social Responsibility front and centre Continue Reading…

Jeremiah Owyang and managing communities

Online Communities, social networks 2 Responses »

Mar 252008

Jeremiah is an analyst for Forester- here’ s a high level overview (very high level) of a presentation he gave Forum for Women Entrepreneurs and you can read more on his blog: | View | Upload your own I’m a little uncomfortable seeing those slides. I think you know I am pretty quick to hat tip – I, like most social network strategists, stand on the shoulders of giants. I do miss giving credit from time to time, but I try. There’s been a huge amount of research, PHDs and study in the area of virtual communities in the last Continue Reading…

Australia – Event: Media 08

Event, Media, Social Media Australia 4 Responses »

Feb 122008

Are you going? Media 08 Australia’s Annual Report for Digital Professionals. Friday 7th March, 9.00am – 5.30pmJones Bay Wharf, Pyrmont, Sydney Australia’s leading digital media organisations, Fairfax Digital and X|Media|Lab, bring you a one-day executive briefing on all you need to know about digital media for the year 2008. “Media ’08″ brings together world leading experts from the UK, the US, India, China, Australia, the Middle East and Korea, to present on the most significant trends and innovations happening or about to happen across the spectrum of digital media: The Media and The Message; Generation Cellphone; Video and Interactivity; Platforms Continue Reading…

Advertising spend online will increase (recession)

social media, statistics No Responses »

Feb 082008

Good ol’ Forresters (from AdWeek): NEW YORK The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study. According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will withstand tightened budgets. In contrast, marketers are likely to decrease spending in traditional media and even online vehicles geared to building brand awareness. Those findings stand in contrast to the previous economic downturn, when spending on Internet advertising cratered as marketers turned to tried-and-true media. Continue Reading…

Facebook and cost of Advertising

Uncategorized No Responses »

Oct 032007

AdNews asked a bunch of people this question: ( 21 September) Is Facebook Overhyped?Facebook has been described as the media sensation of 2007 and Rupert Murdoch laments its growing numbers against his own earlier social networking paradise, MySpace. Some believe advertisers should drop everything and get involved, but it is Facebook just another trendy site that will give way to the next big thing? Should Advertisers exercise caution? …including Ben Taylor from Naked Communications, Iain MacDonald from Amnesia, Andrew Millar, BlackSheep, and David King, NetX for a response: This was Amanda Wise’s (Tequila) answer about the New Line Noise group: Continue Reading…

Baidu versus Google

Online Communities No Responses »

Sep 172006

Snippets from New York Times’ David Barboza article, courtesy of The Ledger Online: Today, Baidu has a market value of $3 billion and operates the fourth-most trafficked Web site in the world. And Baidu is doing what no other Internet company has been able to do: clobbering Google and Yahoo in its home market. But Baidus evolution, and Mr. Lis journey as an entrepreneur, offer textbook examples of the payoffs and perils of doing business in China and suggest that Baidu may prove to be far more resilient than some analysts believe. China has a population of 1.3 billion, about Continue Reading…

Laurel Papworth

Facebook and cost of Advertising

Baidu versus Google

Silkcharm is…

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