API Widget Economy: Social Media Business Podcast

 Featured, Monetization, Money, Online Communities, revenue, social media, Social Media Business, social networks  15 Responses »
Nov 032009
 

Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. Web 3.0 is “little bits everywhere” – don’t force customers to come to your site, let them do purchase your products on their site, where they are, and let their social network be informed. An overview of social media monetization revenues.

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API Widget Economy: Social Media Business Ep.003 from Laurel Papworth on Vimeo.

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List of Top Enterprise 2.0 Apps at CeBIT Australia

 Enterprise 2.0, Event, Featured, Online Communities, social media, Social Media Australia, social networks, web 2.0  12 Responses »
May 122009
 

Was on a panel today, at Cebit 2009 at Darling Harbor, Sydney.  You might like part two where I showed a list of Enterprise 2.0 tools and “built a company” from them. In 15 minutes.  FredCavazza.net for social enterprise layout Prosper.com for peer to peer loan for startup TheFunded.com for checking out your Venture Capitalists (I’m a paid member) InvoicePlace for invoicing in the cloud Twitter.com/BigPondTeam running customer service in social networks Yammer.com - Twitter wannabe for Enterprise ThoughtFarmer - cool enterprise Directory for sociability API stuff eBay, Amazon, Salesforce – I’d open up my products for devs to create widgets and apps and to the customer Continue Reading…

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Social Media Monetization and Revenue

 digital economy, Featured, Featured Articles, Monetization, Money, Online Communities, peer2peer, revenue, Social Media Australia, web 2.0  219 Responses »
Sep 272008
 

Presentation at PANPA (part) and WebDirections 2008 (full). This article is about the various social media monetization strategies and the powerpoint presentation (embedded) shows some case studies and examples, including social network size, the revenue streams, valuations and profits. Click for full size of Revenues for Social Networks diagram. REVENUE SOURCE: The X Axis (the horizontal one) is whether the money comes to you (you are the social network host or provider) from the members in the community or from external clients such as advertisers or sponsorship from companies. REVENUE FLOW: The Y Axis (vertical one) asks if the money Continue Reading…

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eBay changes and my Crikey article

 Featured, Media, Online Communities, social networks  5 Responses »
Aug 262008
 

Crikey.com.au has an article today that I wrote. I’m posting it here Crikey locks down content for paid members. I think you should be able to read it, but if you are a Crikey member and want to comment go to their site. : eBay turns to the dark side One of the toughest things in business is the game of building trust. Trust and reputation are everything in commerce and even more so online — there’s nowhere to hide. Which is why the latest series of decisions by eBay are so astounding. The online marketplace that eBay addicts have Continue Reading…

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Charity: Child’s Play

 Children, Not For Profit, Online Communities, social media, social networks  No Responses »
Aug 202008
 

If you ever want to donate money in my name, here is my choice: What is Child’s Play? Child’s Play – Support The Gamers Charity! Since 2003, over 100,000 gamers worldwide have banded together through Child’s Play, a community based charity grown and nurtured from the game culture and industry. Over two million dollars in donations of toys, games, books and cash for sick kids in children’s hospitals across North America and the world have been collected since our inception. This year, we have continued expanding across the country and the globe. With over 45 partner hospitals and more arriving Continue Reading…

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Australia: Social Media Freelance Journalism

 Citizen Journalism, Featured, Online Communities, social media, Social Media Australia  37 Responses »
Jun 182008
 

| View | Upload your own My presentation slides to Freelance Journalists Group (80 or so) last night – you can flick through the slides by clicking. As I mentioned earlier, I was invited to talk to The Sydney Freelance Journalists Group (MEAA)Basically the slides focus on blogs as content, facebook/digg as distribution, twitter as sources of stories and widgets/rss as advertising. Plus the need to blog to develop protection – from having ideas stolen and from editors wanting a writer/journo/blogger with an inbuilt readership/profile/acclaim. blogs being like Citizen Journalist articles. Depth of content, one to many, open distribution, ripple Continue Reading…

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Google App Engine: Australian Python Developers?

 Social Media Australia, web 2.0, web 3.0  2 Responses »
Apr 072008
 

Google App Engine just launched. Get ready, Google has your email and your webhosting and your documents. Now they want your Apps. Read more on TechCrunch. Similar to Amazon S3 you’ll need to find a Python developer. And good luck with that here in Australia -I’ve tried! Found two. One of ‘em was at Barcampsydney.org. The other probably hiding from the stampede wanting his/her services. From Qik. Tags: web 2.0, web 3.0, python, amazon, s3, google app engine, australia, sydney, developers

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“Disastrous” interview with Mark Zuckerberg – SXSW

 Event, Facebook, social media, social networks  3 Responses »
Mar 092008
 

South by South West have never heard of embedding, so you have to clicketty click and then rush back here to see the rest ….…. …. *taps foot* …… HURRY UP! :pLacy’s rsponse to the ‘disaster’As online Video Watch said: When the collective geekdom of the United States shows up in one place and spends half their time in line they have a lot of extra time to bitch on their mobile devices. That said, it’s probably still fair to label Sarah Lacy’s interview of Mark Zuckerberg (watch here) at SXSW an unmitigated disaster.You could almost feel bad for Sarah, Continue Reading…

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Advertising spend online will increase (recession)

 social media, statistics  No Responses »
Feb 082008
 

Good ol’ Forresters (from AdWeek): NEW YORK The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study. According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will withstand tightened budgets. In contrast, marketers are likely to decrease spending in traditional media and even online vehicles geared to building brand awareness. Those findings stand in contrast to the previous economic downturn, when spending on Internet advertising cratered as marketers turned to tried-and-true media. Continue Reading…

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Subgroups: Moderating an Online Community

 howto, Online Communities, social networks  16 Responses »
Dec 052007
 

Are you supporting your social media interns? Do they have an area to manage discussions? Is your online community being managed ad hoc or structured for maximum communication internally and externally!

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Facebook and Beacon and Zuckerberg blogs

 Facebook, Online Communities, social networks  4 Responses »
Dec 052007
 

Mark Zuckerberg, the CEO of Facebook is one of those rare individuals that can blog just once a year and the world cares. And there must be something in the water at the moment because both he and Sir Tim Berners Lee have blogged this month, after a years absence. Beacon is a utility in Facebook that links your accounts to about umm 50 ? companies so that any purchases you make with them shows up on their site and on the minifeed/newsfeed. How does it work? Not sure, something to do with cookies. But basically if I buy a Continue Reading…

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What Web 2.0 Books? For Stephen Collins

 social networks, web 2.0  2 Responses »
Nov 152007
 

One of many messy bookcases at my place. I saw that Stephen Collins was asking for a list of groovy Web 2.0 books (on Facebook status updates). I think I saw responses go flying by on Twitter too. So I thought I’d take a foto so he can read my bookshelf. Then I thought I’d actually document them… anything to put off finishing the courseware I have to write: Everything bad for you is good for you Steven JohnsonWikinomics Don Tapscott and Anthony D WilliamsThe Playful World Mark PesceNaked Conversations ScobleSecond Life The Official GuideNeuromancer (novel) William GibsonGonzo Marketing Christopher Continue Reading…

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Facebook Ads: Social Ads and iTunes and Amazon

 Facebook, Online Communities, social networks  No Responses »
Nov 072007
 

Finally!I was expecting this yesterday: Today we announced an entirely new advertising solution for Facebook. Right now, we want to make clear what’s changing—and what’s not—for you. First of all, what’s not changing: Facebook will always stay clutter-free and clean. Facebook will never sell any of your information. You will always have control over your information and your Facebook experience. You will not see any more ads than you did before this. Here’s what is changing: You now have a way to connect with products, businesses, bands, celebrities and more on Facebook. Ads should be getting more relevant and more Continue Reading…

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New York Times, Australian Financial Review and advertising

 consumer gen. media, Media, user generated content  4 Responses »
Sep 222007
 

I heard about this on Wednesday – anyone told the Australian Financial Review yet? (Here are my previous pieces on AFR here and here). On Tuesday at midnight this week the New York Times released its archives since 1987 from behind the previous for-pay wall that kept those archives from being searched. Already, it is possible to find articles in those archives through Google and other search engines. As an exercise in how search engines in the open Internet cut through the chaos of billions of Web pages to find what you ask them for, pick a topic that interest Continue Reading…

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