Google/YouTube aren’t quite there yet… : NEW YORK (AdAge.com) — Google has struggled to find the best way to monetize YouTube. The latest idea: Let content creators sell ads. Professional content producers — those who come equipped with their own ad-sales teams — are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video player. The revenue is split between the content creator and YouTube, just as it would be if YouTube sold the ads. In August last Continue Reading…
Jun 102008
Posted by Laurel Papworth at 5:33 am Tagged with: Advertising, content creator, creator/member, Google, Media distribution, NEW YORK, Online Communities, Premium, Product Manager, ROI, Shiva Rajaraman, social media, social networks, user generated content, video advertising, video player, youtube
May 282008
Continuing my war against video advertisements as a revenue stream for anti-social media websites: .6.1.1. Or the required Ad viewing for Videos Animal13 – 05/28/08As if I had 30 seconds to waste to watch advertisements. And then if you pick additional related videos, more ads are required watching. I’ve gotten to the point of closing down the site at the first required ad. Nothing is that important to watch that I should be required to waste the additional time. Hear Hear and Amen. A beautiful quote. Unfortunately we will be barraged with video ads for the next couple of years Continue Reading…
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Posted by Laurel Papworth at 10:30 pm Tagged with: Advertising, Online Communities, ROI, social media, social media marketing, social media websites, social networks
Apr 082008
This is the sort of thing I have been talking about. Oh ok, I know I come across as some old technophobe but seriously, dataportability has to be TOTALLY in the hands of the member who can guard the gate to the gated community. Otherwise it is so ripe for abuse. An ad-technology firm called Lotame is trying to aggregate inventory on several of the smaller, so-called second-tier social– networking sites and, in doing so, create a system where it targets not just by interests but also by how often people comment, upload photos and video, and rate other people’s Continue Reading…
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Posted by Laurel Papworth at 12:24 pm Tagged with: ad-technology, Advertising, AOL, Facebook, Google, MSN, MySpace, Online Communities, online interactions, personal social networks, social media, social network, social networking, social networks, web 2.0, Yahoo!
Seen this one?Nothing quite says “I hate your product” like a good quality user generated anti advertisement…I like the line: Hope this song has helped you understand,Now you know, how You Killed Your Brand. Full lyrics: Step 1, You make your console cost the most,You Beat your chest and proudly Boast,Despite no good exclusive gamesYou make a bunch of ridiculous claims, Then ignore our need to play onlineDon’t make it fun like Xbox LiveUse Blue Ray, Which I don’t needNow you’re getting your ass kicked by the Wii Sony, you went wrong, with your PS3I’ll just keep playing my 360Hope Continue Reading…
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Posted by Laurel Papworth at 5:38 am Tagged with: Advertising, anti advertising, anti community, anti marketing, anti-site, at war with your customer, Phil Harrison, social networks, youtube
Heh. Aussie boy blogger makes good in New York (FOX BUSINESS):Paull Young is with Converseon. And on Twitter (@paullyoung). *waves across the pond* So amusing to hear that accent amongst the NooYawkers. Tags: Paull Young, Converseon, Fox Business, Advertising, social networks, New York
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Posted by Laurel Papworth at 1:10 pm Tagged with: Advertising, NEW YORK, Paull Young, Social Media Australia, social networks, Twitter
Mar 102008
One more sleep: Arthur Artinian, Lawyer, Blake DawsonNick Bolton, Head of Sales and Marketing, ViocorpKate Carruthers, Former, Digital Business Manager, WestfieldTrevor Cook, Independant Consultant,Ross Dawson, Chairman, Future Exploration NetworkFoad Fadaghi, Technology Editor, BRWTony Faure, CEO, ninemsnGary Hayes, Head of Virtual Worlds, The Project FactoryRobbie Hills, Managing Director, 24/7 Real MediaLee Hopkins, Director of Buzz, Better Communication ResultsWarren Lee, CEO, APN OnlineJack Matthews, CEO, Fairfax DigitalSteven Noble, Director, Digital, Hill & KnowltonTim Parsons, Founder, Mobile MondaysCameron Reilly, CEO, The PodCast NetworkDamian Smith, General Manager – Digital Media, Network 10Louise van Rooyen, Managing Director, Pan Pacific InteractiveJennifer Wilson, Principal, Lean ForwardTennille Wong, Continue Reading…
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Posted by Laurel Papworth at 3:49 pm Tagged with: Advertising, APN Online, Arthur Artinian, Blake Dawson, Brendan Yell, business manager, Cameron Reilly, CEO, Chairman, consultant, Damian Smith, director, Director of Buzz, Facebook, Fairfax Digital, founder, founder and CEO, Future Exploration Network, Gary Hayes, General Manager, Head, Head of Sales and Marketing, IBM.com, Independant, Jack Matthews, Jennifer Wilson, Kate Carruthers, lawyer, Lean Forward, Lee Hopkins, Louise van Rooyen, Managing Director, marketing manager, mobile, Mobile Mondays, New Zealand, Nick Bolton, Pan Pacific Interactive, principal, real search, Robbie Hills, Ross Dawson, ShopFree.com., social media, Social Media Australia, social networks, social search, Steven Noble, Sydney, Technology Editor, Tennille Wong, The PodCast Network, The Project Factory, Tim Parsons, Tony Faure, trevor cook, Twitter, Viocorp, Warren Lee, Westfield
Naughty agencies *sighs* what are we to do with ‘em? Tom Cruise sues Naked SYDNEY: Naked Communications has received an email from Tom Cruise’s publicist, Rogers and Cowan in New York, demanding its “Tom Cruise works at Naked Communications” video be removed from YouTube. The email, sent yesterday to Naked’s Sydney office, claims the video constitutes an infringement of the 1968 Australian Copyright Act. “The unauthorized use of the likeness of my client Mr. Cruise, and the copying and distributing via the internet of the aforementioned material without express permission, constitutes an infringement and violation of the Australian Copyright act Continue Reading…
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Posted by Laurel Papworth at 11:07 pm Tagged with: Advertising, Amnesia, CEO, Digital agency, Google, Iain McDonald, lawyer, Mark Chenery, Neil Wallman, NEW YORK, search results, Simon Corbett, Social Media Australia, Sydney, Tom Cruise, youtube
It might be hard to see, but the first line of when I did the Google search -oh ok, a vanity search – on “laurel papworth” is a sponsored ad (slightly yellowed). In this case, perhaps IIR (an event management agency) have linked their database of past speakers (I chaired an Enterprise 2.0 conference last year) to Google Ads? Or has it read my post previously and linked me to ‘em? So I expect to see in the future, other unSocial Ads: www.pottspointbooze.com.au Buy the same cheap-ass beer as Laurel Papworthwww.carsales.com.au Buy the same crapheap car as Laurel Papworthwww.woolworths.com.au Buy Continue Reading…
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Posted by Laurel Papworth at 11:40 am Tagged with: Advertising, crapheap car, event management agency, Facebook, Google, IIR, laurel papworth, Search, social search, vanity search, www.carsales.com.au, www.pottspointbooze.com.au, www.woolworths.com.au
Malcolm Gladwell wrote The Tipping Point and Blink. I liked both books and don’t care what people are currently saying about The Tipping Point. This video covers three points re: Howard Muscowitz work in the 1970′s:Don’t ask, Measure. People won’t say they want weak milky coffee, (75%) they always say dark rich hearty roast. I like milky weak coffee but I realise it emasculates men to admit that.Horizontal Segmentation. Democratisation of products instead of reaching out for something higher up the mustard hierarchy. Happiness doesn’t come from keeping up with the Joneses, it comes from finding out what you like Continue Reading…
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Posted by Laurel Papworth at 9:02 pm Tagged with: Advertising, Howard Muscowitz, Malcolm Gladwell
Feb 112008
why aren’t these ads embeddable? *puzzled*I want to make fun of them *pouts* But seriously, how hard is it to give people an embed code? Anyone? I might be a consumer, but I’m happy to display ads that I want to discuss. And at the end of the day that’s what you want, right? People chatting about your brand? The consumer as a channel?
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Posted by Laurel Papworth at 10:32 pm Tagged with: Advertising
There’s all sorts of conclusions you can reach about Social Networks, ain’t there? Warning: rant coming up. Funny article in AdNews (always good for a laugh) : Web 2.0 gets nasty (by Nina Lees)Web 2.0 obsessive uptake of social interaction, user generated content control and unbridled interactivity has meant the lunatics are running the asylum.That’s according to Melbourne adman Simon Hammond, chairman of Photon-owned communications agency Belong …the lunatics are running the asylum. That would be us. 21 million Australians – man woman and child – 2.1 million of whom (over 18) have signed up for Facebook. God only knows Continue Reading…
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Posted by Laurel Papworth at 8:25 pm Tagged with: Advertising, agency Director, anti advertising, anti marketing, cellular telephone, Chloe Adams, Herald Sun, Herald Sun daily columnist, mobile, Online Communities, SEE, Simon Hammond, sms, Social Media Australia, social networks, user generated content, web 2.0
Feb 082008
Good ol’ Forresters (from AdWeek): NEW YORK The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study. According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will withstand tightened budgets. In contrast, marketers are likely to decrease spending in traditional media and even online vehicles geared to building brand awareness. Those findings stand in contrast to the previous economic downturn, when spending on Internet advertising cratered as marketers turned to tried-and-true media. Continue Reading…
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Posted by Laurel Papworth at 1:40 pm Tagged with: Advertising, Amazon, analyst, BeingGirl.com, budget advertising, even online vehicles, Facebook, Ford, Forrester Research, Google, Josh Bernoff, media campaigns, media spending, NEW YORK, online community, Procter & Gamble, purely Ad-based model for revenue, social media, social media applications, social media shopping, social networking, tampon site, tried-and-true media, USD, Yahoo!
Nov 222007
Hat tip: young Priscilla I could have fun with a real estate site. It would get sued – I’d call it SlumLordAndLady.com.au but it would be a hoot! Why not just tag these ones with “humour” and change the puky green menu bar to some lovely colour with smiley faces on it, so we all know it’s not real? Then leave it be? gosh I have so many ideas for how to build community around classifieds. I really need to concentrate though… Property ID: 2006832414 Kirribilli House: OPEN FOR INSPECTION sorry OPEN FOR ELECTION Impressive waterfront views! Poised on the Continue Reading…
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Posted by Laurel Papworth at 1:38 pm Tagged with: accountant, Advertising, broadband, Canberra, classifieds, Internet access, Kyoto, Online Communities, Property, real estate site, SlumLordAndLady.com., Social Media Australia, social networks, Sydney Uni, treasurer, USD, youtube
Finally!I was expecting this yesterday: Today we announced an entirely new advertising solution for Facebook. Right now, we want to make clear what’s changing—and what’s not—for you. First of all, what’s not changing: Facebook will always stay clutter-free and clean. Facebook will never sell any of your information. You will always have control over your information and your Facebook experience. You will not see any more ads than you did before this. Here’s what is changing: You now have a way to connect with products, businesses, bands, celebrities and more on Facebook. Ads should be getting more relevant and more Continue Reading…
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Posted by Laurel Papworth at 3:38 am Tagged with: Advertising, advertising solution, Amazon, Buffy the Vampire Slayer, Facebook, Online Communities, Product Manager, social networks
Oct 242007
*Laurel sits and waits patiently by the mailbox for her ludite (sic) brick and airplane ticket* Article from AdAge New York: Facebook Set to Introduce Major Ad Play Social Network Could Unveil ‘SocialAds’ at NYC Event Next Month By Abbey Klaassen Published: October 23, 2007 NEW YORK (AdAge.com) — The invitation, sent to advertisers and agencies in New York, arrived carved onto a Lucite brick: Facebook has an enormous database of people’s demographics, relationships, likes and dislikes — all offered up voluntarily — which can be used for targeted advertising on and off the site. “You are invited to a Continue Reading…
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Posted by Laurel Papworth at 1:39 am Tagged with: Abbey Klaassen, Ad Play, Advertising, advertising moves, advertising servers, advertising space, behavioral-targeting technology, computer network, Facebook, Google, information distribution services, Mark Zuckerberg, NEW YORK, Online Communities, Postman, search market, social network, social networks, targeted advertising, USD, work network
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