Tag archives for Advertising

Monetization: Social Network Advertising

13th July 2010 by Laurel Papworth under Advertising, Online Communities, social media, social networks

Online ads are dropping in price and blaming online communities. Yet social advertising rarely work because we are chatting with mates, and not to be interrupted by situationally irrelevant ads.

tagged in Adage, ads, Advertising, Comscore, Facebook, Online Communities, social ads, social media, social networks

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Australia Toyota Yaris social media campaign Downfall

8th November 2009 by Laurel Papworth under Advertising, Australia, Featured, Online Communities, social media, social networks

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes [...]

tagged in Advertising, Australia, blunty, clever film competition, head of traditional marketing, Iris, lego, one green bean, Online Communities, Peter Webster, saatchi, Scott Thomson, short head, social advertising, social media, social networks, The Population, Todd Connolly, Toyota, yaris

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Conference Schtick: How to do a public presentation

18th May 2009 by Laurel Papworth under Event, conference, social media

I hate it when I see that an audience has paid a truckload of $$$ to attend a conference and what they get is advertisements from the speaker on the podium. *smack* This came outof TEDTalks via Tim Longhurst (today): Thou Shalt Not Simply Trot Out thy Usual Shtick. Thou Shalt Dream a Great Dream, [...]

tagged in Advertising, conferences, howto, presentation, public, speaker, speaking, tedtalks, tim longhurst, tips

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KFC Potholes and Social Network Spotlights

28th March 2009 by Laurel Papworth under Advertising, Monetization, Money, Online Communities, anti advertising, anti-branding, revenue, social media, social networks

Kentucky Fried Chicken offer to fix potholes in exchange for graffiti – err sorry – advertising on the hole covers. From The Chicago Tribune: Colonel Sanders look-alike Bob Thompson helps a repair crew in Louisville “re-fresh” one of the estimated 350 million potholes nationwide. (KFC Corporation photo/ March 24, 2009) There is a danger on [...]

tagged in Advertising, anti brand, anti community, anti marketing, Brian Steele, chicago, Chicago Department of Transportation, Colonel, food, KFC, KFC president, monetizing, potholes, President, printing, revenue, Roger Eaton, social networks, spokesman, spotlight sponsorship

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Ad:Tech Sydney – Twitter presentation

10th March 2009 by Laurel Papworth under Australia, Event, Featured, Monetization, Money, Online Communities, Twitter, revenue, social media, social networks

Before the whole shmozzle starts, I thought I’d put the “social media assets” up online (video to youtube, Powerpoint to slideshare and so on). Easier to retweet if you want. The Powerpoint presentation Twitter for Business and AdTech Sydney View more presentations from Laurel Papworth. (tags: atsyd adtech) The video I’ll edit this post later [...]

tagged in adtech, Advertising, atsyd, business, business models, Monetization, relevance, revenue, Twitter

Print: Tribune Bankrupt, Ad revenue plunge

8th December 2008 by Laurel Papworth under Advertising, Monetization, ROI, heritage media, mainstream media, revenue, social media

From RintiniWriting Media giant Tribune Co., saddled with billions in debt since it became a privately held company last year, filed for Chapter 11 bankruptcy protection in a Delaware court this afternoon, becoming the first major newspaper or chain to declare bankruptcy in modern history. (Washington Post) Wall Click for bigger picture. Total print and [...]

tagged in Advertising, advertising revenues, America, Australia, CEO, David Kirk, Delaware, Delaware court, fairfax, Newspaper Association of America, online newspaper, social media, Tribune Bankrupt, Tribune Co., USD, Washington Post

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ROI on Social Media Advertising

15th October 2008 by Laurel Papworth under Advertising, Monetization, Online Communities, ROI, revenue, social ads, social media, social networks

Hmm you know, this guy is me in man-drag…… except I don’t yell as much, I giggle more, I’m prettier etc. Rather taken with the annotations and popups. More my collaborative style than the traditional locked down content on YouTube. Gary Vaynerchuk’s original “Do you know why? R.O.I.” post. You might like to read more [...]

tagged in Advertising, Gary Vaynerchuk, Online Communities, social media, social networks, youtube

MEDIA : International Herald Tribune to shutdown

13th October 2008 by Laurel Papworth under Advertising, Media, Online Communities, heritage media, social networks, social web

Shutting down of the online IHT and merging it into New York Times made me sad – I read both online and paper versions when based in Jakarta, Singapore, Amsterdam and Milan: In August, ad revenue at the New York Times Media Group, including both the Times and Tribune, dropped 15.1% from the same period [...]

tagged in Advertising, Australia, Benchmark Co., display advertising gains, Edward Atorino, Internet advertising revenue, New York Times Media Group, news media group, newspaper analyst, Online Communities, overall advertising revenue, social networks, the New York Times, The Times, Tribune, USD

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